Indonesia Digital Media Market Size (2024 - 2029)

Indonesia Digital Media Market Analysis

The Indonesia Digital Media Market size is estimated at USD 2.64 billion in 2024, and is expected to reach USD 3.52 billion by 2029, growing at a CAGR of 5.92% during the forecast period (2024-2029).

Digital media is the sharing of information through a digital device. Digital media solution providers offer technology-enabled, data-driven digital performance advertising solutions to connect consumers and advertisers. Companies are offering brand-direct and marketplace campaigns to increase consumer access to products, services, promotions, and savings by delivering the right message to the right person at the right time and place.

• Growing demands for marketplace solutions that engage consumers with creative brands have increased the demand for digital media. There is a rising demand for digital performance advertising solutions such as managed services and a suite of proprietary SaaS technology that connect consumers and advertisers.
• The digitization has catalyzed the development of diverse and independent media in Indonesia. Market reforms have led to a radical increase in media outlets, such as television channels and commercial radio stations populated by established brands and new entrants. The rise of the internet and digital technologies transformed the media landscape in Indonesia. The digital revolution brought the rise of online media outlets, providing diverse perspectives.
• The Indonesian government passed the Personal Data Protection (PDP) Law to protect personal data and establish obligations for organizations handling such information. Safeguarding digital privacy is crucial for dignity and freedom of expression, and digital media can raise awareness and promote responsible practices.
• ABC International Development (ABCID) is supporting the Indonesian media sector through the Indonesia Media Development Program, which enhances digital safety and resilience. The goal is to ensure Indonesian digital media's safety and resilience in a rapidly evolving digital landscape.

Indonesia Digital Media Industry Segmentation

Digital media is a communication media that operates with various encoded machine-readable data formats. Digital media blends technology and content and requires teams of professionals with diverse skills, including technical, artistic, analytical, and production coordination skills. Digital media products such as an app on a smartphone, a game on a video game console, and an ultrasound imaging device in a hospital enable and deliver experiences across various end-use verticals.

The Indonesian digital media market is segmented by type (digital music, e-publishing, digital video games, and video-on-demand) and Geography (Java, Sumatra, Kalimantan, and other regions). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.