Market Share of Indonesia Digital Media Industry
The Indonesian digital media market is fragmented because of the presence of several companies. Some key players are Accenture, Microsoft, Hewlett Packard Enterprise Development LP, Oracle, Intel Corporation, Google LLC, Amazon Web Services Inc., and SAP SE. Players in the market are introducing innovative solutions and forming partnerships to gain competitive advantages. For instance,
- In December 2023, Accenture announced the acquisition of media and marketing technology company Jixie, integrating Jixie’s intelligent digital marketing platform and team into Accenture to strengthen its marketing transformation capabilities to deliver more personalized experiences to Indonesian clients. Integrating Jixie’s platform into Accenture Song’s marketing capabilities will help clients optimize customer data into actionable insights and securely capitalize on Indonesia’s fast-growing digital economy.
- In December 2023, TikTok announced that it would invest USD 1.5 billion in an e-commerce unit of Indonesia’s GoTo Gojek Tokopedia to restart its online shopping business in the country. Under the deal, TikTok will buy 75.01% of Indonesia’s biggest e-commerce platform, GoTo’s Tokopedia, for USD 840 million and inject TikTok Shop’s Indonesia business into the enlarged Tokopedia entity. The partnership is expected to commence with a pilot period in close consultation with and supervision by the relevant regulators.
Indonesia Digital Media Market Leaders
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IBM Corporation
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SAP SE
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Amazon Web Services, Inc.
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Oracle
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Intel Corporation
*Disclaimer: Major Players sorted in no particular order
