Indonesia Car Rental Market Share

Market Share of Indonesia Car Rental Industry

Indonesia includes the largest car rental market in Southeast Asia. However, the market remains consolidated, and the major players account for more than 76% of the market. The remaining market comprises organized players, including financial institutions with licensed businesses and thousands of small local operators with small fleet sizes and presence.

• Sumitomo Mitsui Auto Service Company (SMAS) and Sumitomo Corporation jointly established a new entity, PT. SMAS Mobility Indonesia (SMI) provides vehicle rental and fleet management services in Indonesia. With Kei Sato and Masayuki Hyodo at the helm, the new company began operations on December 1, 2023, offering both short-term and long-term rental solutions to cater to the growing demand in the Indonesian market.
• Grab's innovative car rental program, which was launched in January 2024 in Indonesia, provides drivers with a flexible pathway to owning a vehicle, offering a unique opportunity for drivers to achieve car ownership with unparalleled flexibility and convenience.

Indonesia Car Rental Market Leaders

1. TRAC - Astra Rent A Car

2. Adi Sarana Armada Tbk

3. Indorent (PT Indomobil Multi Jasa)

4. Blue Bird Group

5. Avis Budget Group

*Disclaimer: Major Players sorted in no particular order