Isotonic Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Isotonic Drinks Market is segmented by Product Type (Liquid, Powder, and Others), Distribution Channel (Online, Offline), and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Isotonic Drinks Market Size

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Isotonic Drinks Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 11.02 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Isotonic Drinks Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Isotonic Drinks Market Analysis

The isotonic market is projected to register a CAGR of 11.02% during the forecast period, 2022-2027.

Nowadays, ready-to-drink beverages are becoming more and more popular since they are accessible and convenient. Thus, in order to stay hydrated, customers are choosing RTD beverages that are healthier and lower in calories and sugar, which boosts sales of RTD isotonic drinks. Furthermore, isotonic drinks are consumed to improve water, mineral, and nutrient intake to promote the body's recuperation, which is being slowed down by extensive sweating during heavy workout. The National Library of Medicine reports that isotonic beverages or any sports drink can be consumed by pregnant women as it prevents maternal ketosis without increasing gastric volume. Since there is a large consumer base for isotonic beverages, market growth will be strong throughout the projection period.

The COVID-19 pandemic fueled the sales of isotonic drinks as hydration and nutrition are critical in the recovery of COVID-19 patients and are an important part of medical treatment. According to some studies, COVID-19 severity is associated with lower serum sodium, potassium, and calcium concentrations, which leads to electrolyte imbalances in patients, resulting in increased sales of various isotonic drinks. Owing to the huge demand for isotonic drinks in the market various manufactueres are bringing up isotonic drinks. For instance, in November 2020, 100PLUS, a Singapore-based brand declared the launch of its latest addition of isotonic drink namely, 100PLUS Active Isotonic Powder.

In the medium term, fitness enthusiasts and athletes are expected to drive the demand for isotonic drinks. A rising inclination toward physical fitness by actively being involved in HIIT (High-intensity interval training) and other muscle training workouts, is anticipated to push the market growth as isotonic drinks help to stimulate muscles and nerves and reduce muscle cramping. 

Isotonic Drinks Market Trends

This section covers the major market trends shaping the Isotonic Drinks Market according to our research experts:

Product Differentiation as a Key Strategy

There is widespread adoption of flavored isotonic drinks owing to their taste appeal. With the addition of fruit flavors and in response to the rising demand for new products, the market for isotonic beverages has been expanding to this global trend. Demand for drinks that are naturally flavored, sugar-free, and low in calories has increased as the number of persons with diabetes increases globally. According to the American Beverage Association's consumer analysis study 2021, millennial consumers are gravitating toward rehydration and recovery drinks with natural flavors including coconut water, lemon, strawberry, apple, natural herbs, and hibiscus, among others. Key businesses are focusing on a wide range of flavors to target various consumer groups since the market for flavored isotonic drinks is flourishing. For instance, in July 2021, the Malaysian-based Revive Isotonic company introduced a lemon-flavored RTD isotonic drink to the market. Lemon is one of the citrus fruits that is distinguished by its amount of flavanones, vitamin C, minerals, and citric acid, which add nutritional value to a beverage. Consequently, the isotonic drink with a lemon flavor that contains carbs and electrolytes is well-liked by people all over the world.

Global Isotonic Drinks Market: Consumption of Sports and Energy Drinks, (in million liters), United Kingdom, 2017-2021

Asia-Pacific is the Fastest Growing Region

The isotonic drinks market in Asia-Pacific is experiencing rapid expansion due to the changing lifestyles, and rising living standards of generation. The young athletes in the Asian countries are well occupied with various sports events such as Asian Youth Para Games, and Asian Games, to name a few, thus, there is a high demand for isotonic drinks to boost energy and hydrate themselves. Furthermore, the increasing popularity of fitness activities, such as aerobics, running, weight training, and yoga, along with an increase in the number of women in fitness, sport-related activities, and increasing subscription rates in gym and health clubs drives the growth of the isotonic drinks market in Asia-Pacific. The isotonic drinks market is growing expeditiously in the region through market expansion by the key manufacturer. For instance, in September 2021, H-TWO-O a Singapore-based isotonic beverage brand declared that they planned to launch the latest design can and bottle to target a new generation with its isotonic drinks and other energy drink in attractive packaging designs 

Global Isotonic Drinks Market: Market size (in %), global, 2021

Isotonic Drinks Industry Overview

The global isotonic drinks market is highly fragmented due to the presence of multiple regional and multinational companies offering different forms of the product as per convenience and trying to maintain their leadership position in the market studied. Major players in the market include Pepsico, The Coca-Cola Company, Monster Beverage Corp, Science in Sport, and Bright Lifecare PVT LTD, among others, are holding a significant share of the market studied and embarking on business strategies that include, product innovations, partnerships, strengthening their hold over online and offline marketing to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, in March 2022, The Vita Coco Company partnered with DEKA FIT for launching its latest protein-infused isotonic formulated water brand PWR LIFT for higher growth of the isotonic drink category.

Isotonic Drinks Market Leaders

  1. Pepsico

  2. The Coca-Cola Company

  3. Monster Beverage Corp

  4. Science in Sport

  5. Bright Lifecare PVT LTD

*Disclaimer: Major Players sorted in no particular order

Isotonic Drinks Market Concentration
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Isotonic Drinks Market News

  • In March 2022, Canada Soccer and Gatorade® Canada announced a new multi-year partnership that established Gatorade Canada as the official Isotonic and Sports Nutrition partner of Canada Soccer.
  • In 2022, HIGH5 Sports Nutrition launched two new products to its range. Isotonic Hydration is a hydration drink, and Energy Gel Electrolyte is billed as 'a fruity burst of energy to power muscles during exercise with added electrolytes.'
  • In March 2021, IPRO partnered with Scarlets. The partnership may see IPRO supply their healthy isotonic IPRO Sport Edition range to the senior, age-grade, and women's teams, along with reusable hardware to reduce the use of single-use plastic water bottles.

Isotonic Drinks Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Liquid

      2. 5.1.2 Powder

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Online

      2. 5.2.2 Offline

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 United Kingdom

        2. 5.3.2.2 Germany

        3. 5.3.2.3 Spain

        4. 5.3.2.4 France

        5. 5.3.2.5 Italy

        6. 5.3.2.6 Russia

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East & Africa

        1. 5.3.5.1 Saudi Arabia

        2. 5.3.5.2 South Africa

        3. 5.3.5.3 Rest of Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle S.A

      2. 6.3.2 The Coca-Cola Company

      3. 6.3.3 Monster Beverage Corp

      4. 6.3.4 GNC Holdings Inc.

      5. 6.3.5 Pepsico

      6. 6.3.6 Canada Soccer

      7. 6.3.7 HIGH5 Sports Nutrition

      8. 6.3.8 Lyteline LLC

      9. 6.3.9 Vitalyte Sports Nutrition Inc.

      10. 6.3.10 Bright Life Care Private Limited

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

  9. 9. DISCLAIMER

**Subject to Availability
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Isotonic Drinks Industry Segmentation

Isotonic drinks can be a kind of sports drink specially formulated to support athletes rehydrating during or after exercise and consist of 40-80g of carbohydrates per liter. It also contains an equal level of salt and sugar which is required for a human body to boost energy. The isotonic drinks market (henceforth referred to as the market studied) is segmented by product type, distribution channel, and geography. By product type, the market is segmented into Liquid, Powder, and Others (Gel, Tablets, etc.). Based on the distribution channel, the market studied is segmented into online, and offline. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Product Type
Liquid
Powder
Others
By Distribution Channel
Online
Offline
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
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Isotonic Drinks Market Research FAQs

The Isotonic Drinks Market is projected to register a CAGR of 11.02% during the forecast period (2024-2029)

Pepsico, The Coca-Cola Company, Monster Beverage Corp, Science in Sport and Bright Lifecare PVT LTD are the major companies operating in the Isotonic Drinks Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Isotonic Drinks Market.

The report covers the Isotonic Drinks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Isotonic Drinks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Isotonic Drinks Industry Report

Statistics for the 2024 Isotonic Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Isotonic Drinks analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Isotonic Drinks Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)