Watch Industry in India Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Indian Watch Market Share By Brand and is Segmented by Product Type (Quartz Watch, Digital Watch, and Smart Watch); by Distribution Channel (Online Retail Stores and Offline Retail Stores); and by End User (Women, Men, and Unisex). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Watch Industry in India Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

India Watch Market Size

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India Watch Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 20.32 %
Market Concentration Low

Major Players

India Watch Market Major Players

*Disclaimer: Major Players sorted in no particular order

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India Watch Market Analysis

The India Watch Market is expected to register a CAGR of 20.32% during the forecast period.

The disposability and affordability of watch brands make them a popular fashion choice among consumers across the country. Lower priced and mid-priced watches are increasingly gaining market traction due to increasing demand for 'value-for-product' watches and accessories among Indians. Furthermore, the increased health awareness among consumers across the country has resulted in rising consumer spending on health monitoring gadgets. This has further led to the increased sales of smartwatches as it has a wide range of monitoring functionalities that enable users to control music, notifications, walk tracks, heartbeat rates, and other functions, increasing the market's growth. Popular brands, like Apple Inc, Fitbit, Xiaomi, and Fossil Group Inc., are increasingly launching new products with new product innovation year-on-year to sustain in this growing market. Additionally, companies offering watches in India use advertisements and promotion of their products by prominent public figures to promote their respective brands and push the sales of their products in the market. For instance, in July 2022, TAGG, an Indian homegrown watch brand, featured Rohit Sharma, the Captain of the Indian cricket team, in their print advertisement campaign sporting a TAGG smartwatch. Similarly, the popular Indian brand "Boat" features various cricketers like K L Rahul and others to promote their wearables, including the smartwatches they offer.

Furthermore, the offline retail channel holds a major share, and under the offline retail channel segment, specialty stores accounted for the prominent share, and it turned out to be the largest segment as well. Furthermore, mono-brand specialty stores are gaining popularity across the country; for instance, a significant number of chain stores on Titan are operated through 'World of Titan' outlet franchises.

India Watch Industry Overview

The Indian watch market is highly competitive and expected to witness significant growth over the forecast period, owing to the adoption of various marketing strategies, such as product innovation, expansion of distribution network, and branding of the products via social media, to broaden their customer base. Titan, Timex, Casio, Swatch Group, Rolex, Fossil, and Citizen are some of the major companies in the market. Titan is the most dynamic participant in the market that has segmented and developed different sub-brands for each segment. On the other hand, foreign brands, like Omega, which belongs to the Swatch Group, India, witnessed higher growth than the company's global average. With the increasing trend toward e-commerce, online retailing is also emerging as a strong distribution channel in the sales of watches and is expected to grow at a significant rate during the forecast period.

India Watch Market Leaders

  1. Fossil Group Inc.

  2. Casio Computer Co. Ltd.

  3. The Tata Group (Titan Company)

  4. The Swatch Group Ltd.

  5. BBK Electronics Corporation

  6. *Disclaimer: Major Players sorted in no particular order
 Nestle Purina Petcare Company, Ban Leong Shell Products Sdn Bhd, Perfect Champion Group, Colgate Palmolive , Powerpets Food Sdn Bhd
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India Watch Market News

  • In September 2022, BBK Electronics Corporation subsidiary OnePlus announced the launch of its smartwatch series 'Nord' in India. The OnePlus Nord Watch has a 1.78-inch AMOLED display with a refresh rate of 60Hz. It boasts a peak brightness of 500 nits. The smartwatch features 105 different sports modes. The device's key features are monitoring blood level, stress, and heart rate.
  • In September 2022, BBK Electronics Corporation subsidiary Realme launched the Realme Watch 3 Pro in India. The watch was launched on September 6th via retail channels like Flipkart and other Realme India Channels.
  • In December 2021, Titan launched its new smartwatch with best-in-class features by introducing various products backed by powerful tech features. It has long been expected to expand into the arena of smartwatches in Bangalore and Karnataka.

India Watch Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Quartz Watch
    • 5.1.2 Digital Watch
    • 5.1.3 Smart Watch
  • 5.2 Distribution Channel
    • 5.2.1 Online Retail Stores
    • 5.2.2 Offline Retail Stores
    • 5.2.2.1 Specialty Stores
    • 5.2.2.2 Supermarkets/Hypermarkets
    • 5.2.2.3 Other Offline Retail Stores
  • 5.3 End Users
    • 5.3.1 Women
    • 5.3.2 Men
    • 5.3.3 Unisex

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 The Tata Group (Titan Group)
    • 6.3.2 Casio Computer Co. Ltd
    • 6.3.3 The Swatch Group Ltd.
    • 6.3.4 Seiko Holding Corporation
    • 6.3.5 Fossil Group Inc.
    • 6.3.6 Timex Group B.V.
    • 6.3.7 Citizen Watch Co. ltd
    • 6.3.8 BBK Electronics Corporation
    • 6.3.9 Samsung Group
    • 6.3.10 Apple Inc.
    • 6.3.11 Xiaomi Corporation
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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India Watch Industry Segmentation

A watch is a portable timepiece intended to be carried or worn by a person. The Indian Watch Market is segmented by product type, distribution channel, and end-user. By product type, the market is segmented into quartz, digital, and smartwatches. By distribution channel, the market is segmented into online retail stores and offline retail stores. Offline retail stores are further sub-segmented into specialty stores, supermarkets/hypermarkets, and other offline retail stores. By End-user, the Indian watch market is segmented into women, men, and unisex. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type Quartz Watch
Digital Watch
Smart Watch
Distribution Channel Online Retail Stores
Offline Retail Stores Specialty Stores
Supermarkets/Hypermarkets
Other Offline Retail Stores
End Users Women
Men
Unisex
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India Watch Market Research FAQs

What is the current India Watch Market size?

The India Watch Market is projected to register a CAGR of 20.32% during the forecast period (2025-2030)

Who are the key players in India Watch Market?

Fossil Group Inc., Casio Computer Co. Ltd., The Tata Group (Titan Company), The Swatch Group Ltd. and BBK Electronics Corporation are the major companies operating in the India Watch Market.

What years does this India Watch Market cover?

The report covers the India Watch Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the India Watch Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

India Watch Industry Report

The India watch market is on a significant upward trend, driven by mounting disposable income, urbanization, and changing consumer tastes. Transitioning from traditional timekeeping devices to sought-after fashion accessories, watches now cater to a spectrum from budget-conscious buyers to luxury aficionados. Indian watch brands and watch manufacturers in India are exploiting the e-commerce boom and the demand for smartwatches to reach a health-conscious, tech-savvy audience. Facing the challenges of counterfeit goods and intense competition, the market is exploring new channels and opportunities, including tapping into rural areas and catering to the burgeoning middle class. With a diverse product range including analog, digital, quartz, smart, and luxury watches, and broad distribution channels from offline specialty stores to online platforms, the industry is poised for growth, especially in smartwatch segments tailored for health and sports monitoring. Get a sample of this industry analysis as a free report PDF download.

India Watch Market Report Snapshots