Market Trends of India Surveillance IP Cameras Industry
Improved Network Infrastructure is Driving the Market
- India's rapid adoption of surveillance IP cameras owes much to the country's concerted efforts in bolstering its network infrastructure. With advancements in network technology, surveillance solutions have become more efficient and scalable, effectively meeting the heightened security needs of diverse sectors.
- Moreover, the proliferation of high-speed internet and broadband services has facilitated the widespread deployment of IP surveillance systems. As internet penetration in India continues to soar, an increasing number of users and businesses are harnessing advanced surveillance technologies, notably IP cameras, which rely on consistent internet connectivity for optimal performance.
- The Indian government has initiated multiple programs to enhance urban infrastructure, investing billions toward this goal. This concerted effort not only upgrades the infrastructure but also facilitates the seamless integration of surveillance IP cameras. In tandem, governments throughout the region are heavily investing in smart city projects, with a strong emphasis on enhancing public safety and urban management, largely through the deployment of surveillance systems.
- For instance, in July 2024, India's Union Housing and Urban Affairs Ministry revealed that 100 cities successfully executed 7,188 projects, representing 90% of the total projects outlined in the mission. The cumulative investment for these endeavors stood at a substantial INR 1,44,237 crore (equivalent to USD 17.22 billion). These investments are bolstering city infrastructure, increasing reliability, and fueling demand for surveillance IP cameras.
- Data from the Department of Telecommunications highlights a remarkable 24-fold surge in 5G base transceiver stations in under two years, spanning from November 2022 to June 2024. As such, India's relentless push to enhance its network infrastructure is poised to be a key driver of the market's future expansion. As India's digital ecosystem evolves, major strides such as the rollout of 5G, extensive IoT integration, enhanced data transmission and storage, a fortified mobile network, and the rapid growth of data centers are set to propel the market significantly.
Understand The Key Trends Shaping This Market
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The Government Segment Witnessing Notable Growth in Demand
- The Indian government has launched several initiatives to strengthen the country's surveillance infrastructure. Supporting these efforts, the Production Linked Incentive (PLI) Scheme promotes domestic manufacturing of electronic components, including surveillance equipment. Furthermore, the 'Make in India' initiative has spurred the emergence of local companies producing high-quality surveillance cameras in India.
- For example, Prama India has a manufacturing facility in Mumbai that manufactures high-quality video security products according to Indian standards and market requirements. Many domestic companies, such as Zicom, Sparsh, Secureeye, Godrej, and CP Plus, make these products accessible to Indian consumers at affordable prices, which, in turn, drives the market.
- Recognizing the efficacy of surveillance IP cameras, the government is increasingly turning to them for enhanced traffic management. In Guwahati, India, the traffic police deployed integrated traffic management system (ITMS) cameras to curb traffic rule violations. Leveraging standard surveillance IP cameras, the ITMS captures videos for analysis. The police reported an average collection of around USD 18,000 from violators since the ITMS installation. In a notable move, the Delhi government, in December 2023, announced the installation of over 246,000 surveillance cameras in its 70 assembly constituencies. This is part of the city's ambitious CCTV project, spearheaded by the Public Works Department, which aims to have 280,000 cameras citywide.
- Recently, the Delhi Transport Department has also announced plans to roll out over 5,000 cameras as part of its Intelligent Traffic Management System, primarily aimed at reducing traffic violations. This move aligns with a growing trend in states like Uttar Pradesh and Kerala, as well as cities such as Jaipur and Kolkata, where IP cameras are becoming the norm for traffic oversight. With India's vast population, the uptake of ITMS is expected to skyrocket.
- The increasing number of infrastructures, especially in roadways and transportation, is also anticipated to drive the demand for IP cameras, given their pivotal role in efficient traffic management. In its Union Budget 2023, the Indian government allocated a substantial USD 25.9 billion for road and highway development. These developments are projected to create lucrative opportunities in the IP camera market.
- Furthermore, the increase in horrific crimes and assaults against women has led to social unrest, due to which the government is taking strict actions and installing surveillance cameras near educational institutions and critical places. For instance, in December 2023, the UP government launched the Safe City Project, mandating 17 municipal corporations and 2,500 schools to deploy CCTV cameras. Of these, 1,692 schools installed the cameras, with place for the rest. The regional government reports that by the end of 2023, a cumulative total of 26,568 CCTVs were operational in these establishments.
