Market Trends of india sports drinks Industry
The demand for sports drinks with cleaner labels, natural ingredients, and decreased sugar content has surged as consumers prioritize their health
- the greatest penetration of sports drinks can be seen in metro cities such as Delhi, Mumbai, and Kolkata, where there is a high frequency of consumption because of rising participation in sports, increasing purchasing power among consumers, and a sophisticated lifestyle.
- Isotonic sport drinks are becoming increasingly popular in India due to the increased sports participation. As isotonic drinks are a combination of Fluid, Electrolytes and Carbohydrates, that acts as an immediate fuel for the functional muscles.
- The prices of the sugar-free sports drink also depends upon the external factors such as importing, packaging, flavoring, etc. Availability of these products at varied price range enables the population to purchase the product that is in accoradance to their preferences and budget.
- The inclination of consumers toward maintaining health has increased their involvement in various sports activities, creating demand for different sports beverages and drinks. Around 42% of respondents said they are increasing the amount of physical activity.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- There is a growing need for convenient and effective hydrating solutions, fueling the demand for sports drinks catering to athletes and fitness enthusiasts
- Brands are differentiating themselves by offering unique/novel formulations, flavors and positioning with focus on hydration and electrolyte replenishment
