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India Sports Drinks Market Size

The India sports drinks market is experiencing significant growth, driven by an increasing emphasis on active lifestyles and the demand for performance-enhancing beverages. The market's expansion is supported by the rising number of gyms and fitness centers, which boosts the need for fortified sports drinks. Isotonic sports drinks are particularly popular, offering quick fluid replacement and carbohydrates, and their demand is further fueled by the growing number of sports events and athlete endorsements. Government initiatives aimed at promoting sports and fitness are also contributing to the market's growth, highlighting the potential for increased demand in the future.

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Market Size of india sports drinks Industry

India Sports Drinks Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 71.92 Million
svg icon Market Size (2030) USD 103.6 Million
svg icon Largest Share by Soft Drink Type Isotonic
svg icon CAGR (2024 - 2030) 6.28 %
svg icon Fastest Growing by Soft Drink Type Hypertonic
svg icon Market Concentration High

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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India Sports Drinks Market Analysis

The India Sports Drinks Market size is estimated at 71.92 million USD in 2024, and is expected to reach 103.6 million USD by 2030, growing at a CAGR of 6.28% during the forecast period (2024-2030).

71.92 Million

Market Size in 2024 (USD)

103.6 Million

Market Size in 2030 (USD)

5.02 %

CAGR (2018-2023)

6.28 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

60.10 %

value share, Isotonic, 2023

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Benefits of isotonic drinks which contains ingredients such as water, carbohydrate, and electrolytes which restores fluid and electrolyte homeostasis led the growth.

Largest Segment by Packaging Type

96.12 %

value share, PET Bottles, 2023

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PET bottles make the product appealing to the consumers, due to its transparency and natural CO2 barrier properties it is high in demand, its recycling requires less energy.

Fastest-growing segment by Soft Drink Type

8.49 %

Projected CAGR, Hypertonic, 2024-2030

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Rising demand among youth population engaged in gyms wiht its functionalities, new product innovations in flavors, packaging with emerging fitness trends fueling the sales.

Fastest-growing segment by Packaging Type

7.63 %

Projected CAGR, Metal Can, 2024-2030

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Aluminum cans are gaining popularity in the sports drinks as aluminum cans save 20% space in transport compared to plastic bottles and 40% space compared to glass bottles.

Leading Market Player

62.72 %

market share, PepsiCo, Inc., Inc.

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The company offers wide range of products under Gatorade brand, focusing on brand endorsements by international sports athletes to attract the consumer's interest.

Rising involvement in fitness activities elevates the demand for sports nutrition products, including sports drinks

  • The Indian sport drinks market is witnessing robust growth, registering a value surge of 18.38% projected from 2022 to 2025. This uptick can be attributed to the increasing focus on active lifestyles, with sports drinks positioned as performance-enhancing beverages aiding in body replenishment. Furthermore, the expanding fitness landscape, evidenced by the rise in gyms and fitness centers, is bolstering the demand for fortified sports drinks. In 2022, India boasted around 20,000 gyms, a number that climbed to an estimated 50 lakh gym-goers by 2023.
  • While gym-goers remain a minority, there has been a notable shift post-pandemic. With heightened health concerns, consumers are diversifying their physical activities, embracing practices like yoga, zumba, and aerobics. In 2023, India saw approximately 31% of females and 24% of males occasionally practicing yoga.
  • Isotonic sports drinks reign supreme in the Indian market. These beverages mirror the body's natural sugar and salt concentrations, enabling swift fluid replacement during perspiration while offering ample carbohydrates. The surge in sports events, coupled with athlete endorsements, is propelling the demand for sports nutrition, including isotonic drinks. Notably, over 650 athletes participated in the 2023 Asian Games.
  • The Indian government is making substantial investments in athletic facilities and training, bolstered by initiatives like Khelo India, the Fit India Movement, and other sports promotion schemes. This concerted push aligns with the growing adoption of performance nutrition, underscoring the potential for heightened demand for sports drinks in the coming years.
India Sports Drinks Market

India Sports Drinks Industry Segmentation

Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel.

  • The Indian sport drinks market is witnessing robust growth, registering a value surge of 18.38% projected from 2022 to 2025. This uptick can be attributed to the increasing focus on active lifestyles, with sports drinks positioned as performance-enhancing beverages aiding in body replenishment. Furthermore, the expanding fitness landscape, evidenced by the rise in gyms and fitness centers, is bolstering the demand for fortified sports drinks. In 2022, India boasted around 20,000 gyms, a number that climbed to an estimated 50 lakh gym-goers by 2023.
  • While gym-goers remain a minority, there has been a notable shift post-pandemic. With heightened health concerns, consumers are diversifying their physical activities, embracing practices like yoga, zumba, and aerobics. In 2023, India saw approximately 31% of females and 24% of males occasionally practicing yoga.
  • Isotonic sports drinks reign supreme in the Indian market. These beverages mirror the body's natural sugar and salt concentrations, enabling swift fluid replacement during perspiration while offering ample carbohydrates. The surge in sports events, coupled with athlete endorsements, is propelling the demand for sports nutrition, including isotonic drinks. Notably, over 650 athletes participated in the 2023 Asian Games.
  • The Indian government is making substantial investments in athletic facilities and training, bolstered by initiatives like Khelo India, the Fit India Movement, and other sports promotion schemes. This concerted push aligns with the growing adoption of performance nutrition, underscoring the potential for heightened demand for sports drinks in the coming years.
Soft Drink Type
Electrolyte-Enhanced Water
Hypertonic
Hypotonic
Isotonic
Protein-based Sport Drinks
Packaging Type
Aseptic packages
Metal Can
PET Bottles
Sub Distribution Channel
Convenience Stores
Online Retail
Specialty Stores
Supermarket/Hypermarket
Others
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India Sports Drinks Market Size Summary

The Indian sports drinks market is experiencing significant growth, driven by a rising interest in active lifestyles and fitness activities. This trend is supported by the increasing number of gyms and fitness centers across the country, which has led to a surge in demand for performance-enhancing beverages like sports drinks. The market is characterized by a strong preference for isotonic drinks, which are designed to quickly replenish fluids and provide carbohydrates, making them popular among athletes and fitness enthusiasts. The government's investment in sports infrastructure and initiatives such as Khelo India and the Fit India Movement further bolster the market, aligning with the growing adoption of performance nutrition.

The market landscape is fairly consolidated, with major players like Cipla Limited, Gujarat Cooperative Milk Marketing Federation Limited, PepsiCo, Inc., Thai Beverages PCL, and The Coca-Cola Company dominating the scene. These companies are actively expanding their product offerings to cater to the evolving consumer preferences for health and wellness. The introduction of new variants and products, such as Coca-Cola India's Limca Sportz ION4, highlights the competitive nature of the market. The availability of sports drinks at various price points ensures accessibility for a broad consumer base, contributing to the market's robust growth trajectory.

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India Sports Drinks Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Soft Drink Type

      1. 1.1.1 Electrolyte-Enhanced Water

      2. 1.1.2 Hypertonic

      3. 1.1.3 Hypotonic

      4. 1.1.4 Isotonic

      5. 1.1.5 Protein-based Sport Drinks

    2. 1.2 Packaging Type

      1. 1.2.1 Aseptic packages

      2. 1.2.2 Metal Can

      3. 1.2.3 PET Bottles

    3. 1.3 Sub Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Retail

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarket/Hypermarket

      5. 1.3.5 Others

India Sports Drinks Market Size FAQs

The India Sports Drinks Market size is expected to reach USD 71.92 million in 2024 and grow at a CAGR of 6.28% to reach USD 103.64 million by 2030.

In 2024, the India Sports Drinks Market size is expected to reach USD 71.92 million.

Sports Drink Market in India Report Snapshots

India Sports Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030