India Soy Beverages Market Size (2024 - 2029)

The market size for soy milk in India is experiencing significant growth, driven by a rising consumer preference for non-dairy beverage alternatives. Despite challenges posed by the COVID-19 pandemic, which disrupted supply chains and impacted sales, the demand for soy milk remains strong due to increasing awareness of its health benefits. The market's expansion is further supported by advancements in food production technology and the introduction of new soybean varieties, which offer competitive alternatives to traditional dairy products. Additionally, the health-conscious consumer base is contributing to the market's growth, as soy milk is associated with lower cholesterol and reduced heart disease risk.

Market Size of India Soy Beverages Industry

India Soy Beverages Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 65.86 Million
Market Size (2029) USD 98.80 Million
CAGR (2024 - 2029) 8.45 %
Market Concentration Low

Major Players

India Soy Beverages Market Major Players

*Disclaimer: Major Players sorted in no particular order

India Soy Milk Market Analysis

The India Soy Beverages Market size is estimated at USD 65.86 million in 2024, and is expected to reach USD 98.80 million by 2029, growing at a CAGR of 8.45% during the forecast period (2024-2029).

COVID-19 is an incomparable global public health emergency that has affected almost every industry, so and, the unprecedented stress on supply chains owing to forced lockdowns across the globe has resulted in decreasing sales of soy milk, although demand continues to be high. Increasing awareness about the health benefits associated with the consumption of soy milk is expected to drive the demand over the forecast period. The increasing popularity of non-dairy foods and beverages is also anticipated to boost product demand.

The market is primarily driven by the increasing number of consumers seeking non-dairy beverage alternatives have led to substantial growth in the demand for soy milk beverages market. In addition, new food production technology and new varieties of soybeans result in new flavors creating competition with cow's milk and dairy products.

Furthermore, the various health benefits of soy milk such as less cholesterol, heart disease reduction and the increasing number of health-conscious consumers are also few of the factors driving the market.

India Soy Milk Industry Segmentation

Soy beverage is a plant-based drink produced by soaking and grinding soybeans, boiling the mixture, and filtering out remaining particulates. It is a stable emulsion of oil, water, and protein The Indian soy beverages market is segmented by product type and distribution channel. By product type, the market is segmented into soy milk, soy-based drinkable yogurt; by flavor into flavored and plain/unflavored; and by distribution channel into supermarkets/hypermarkets, pharmacies, retail stores, convenience stores, and other channels. The report offers market size and forecast in value terms in USD million for all the above segments.

Product Type
Soy Milk
Soy-Based Drinkable Yogurt
Flavor
Plain Soy Beverages
Flavored Soy Beverages
By Distribution Channel
Supermarkets/Hypermarkets
Pharmacies/Drug Stores
Convenience Stores
Online Retail Stores
Other Channels
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India Soy Beverages Market Size Summary

The soy milk market in India is experiencing significant growth, driven by a rising consumer preference for non-dairy beverage alternatives. This trend is fueled by increasing awareness of the health benefits associated with soy milk, such as reduced cholesterol and heart disease risk, appealing to a growing segment of health-conscious consumers. The market's expansion is further supported by advancements in food production technology and the introduction of new soybean varieties, which offer diverse flavors and compete with traditional dairy products. Government policies providing subsidies, price support, and marketing infrastructure have also played a crucial role in boosting soybean production, thereby enhancing the availability of soy milk in the market.

The distribution of soy milk in India is predominantly through organized retail channels, with supermarkets and hypermarkets accounting for a significant portion of sales. These outlets offer the necessary refrigeration facilities to maintain product quality and are actively employing strategies like discount offers and attractive packaging to drive sales. The market is characterized by a consolidated structure, with a few key players such as The Hershey Company, Life Health Foods India Private Limited, and NESTLÉ leading the charge. These companies are focusing on mergers, expansions, and new product developments to strengthen their market presence. Recent product launches, such as Life Health Foods' So Good Protein+ and Hershey India's Soft Plus, highlight the ongoing innovation and strategic partnerships aimed at capturing a larger share of the growing soy milk market in India.

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India Soy Beverages Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Soy Milk

      2. 2.1.2 Soy-Based Drinkable Yogurt

    2. 2.2 Flavor

      1. 2.2.1 Plain Soy Beverages

      2. 2.2.2 Flavored Soy Beverages

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Pharmacies/Drug Stores

      3. 2.3.3 Convenience Stores

      4. 2.3.4 Online Retail Stores

      5. 2.3.5 Other Channels

India Soy Beverages Market Size FAQs

The India Soy Beverages Market size is expected to reach USD 65.86 million in 2024 and grow at a CAGR of 8.45% to reach USD 98.80 million by 2029.

In 2024, the India Soy Beverages Market size is expected to reach USD 65.86 million.

Soy Milk Market in India Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)