India Small Home Appliances Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 27.27 Billion |
| Market Size (2029) | USD 34.47 Billion |
| CAGR (2024 - 2029) | 4.80 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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India Small Home Appliances Market Analysis
The India Small Home Appliances Market size is estimated at USD 27.27 billion in 2024, and is expected to reach USD 34.47 billion by 2029, growing at a CAGR of 4.80% during the forecast period (2024-2029).
The appliance and consumer electronics market in India is expected to grow steadily in the coming years. Small home appliances are expected to grow in the market due to the rising urbanization, growing middle-income group, and increasing demand for convenience amid a hectic urban lifestyle. The rise in nuclear families and a sedentary lifestyle with space constraints will further increase the demand for small home appliances. The appliances can accomplish daily tasks in less time. Semi-urban and rural areas are also expected to contribute to the demand owing to the growing awareness regarding small ticket appliances in those areas.
Technological advancements and increasing internet access are expected to contribute positively to redeveloping small home appliances. Small kitchen appliances include high growth potential for new products such as blenders, mixers, and coffee machines. The rise in smart homes, along with new connected appliances, is expected to boost the demand in the future as more new appliances are offered that can be easily used by the consumer and reduce their tasks at home. Smart home appliances would allow autonomy, control, monitoring, and other advantages.
India Small Home Appliances Market Trends
Growing Urbanization is Driving the Market
Lifestyle changes due to hectic work schedules lead to product demand. Salons in Asia-Pacific, especially India, are investing in manufacturing and distributing small appliances. In India, the urban population is anticipated to display a higher adoption rate of small home appliances, leading to substantial growth in market revenue over the forecast period. The small home appliances market is expected to witness significant growth in the coming years due to the rise in disposable income and rapid urbanization led by enhanced consumer spending.
Apart from changing lifestyles and working styles, urbanization has led to growth in the organized retail sector. This, in turn, has led to a change in consumer buying behavior. The decision-making process before buying something has been significantly affected. The rise in urbanization has also led to people having additional disposable income. The market is anticipated to witness massive demand for small home appliances due to rising spending capacity and rapid urbanization in India. Consumers are progressively seeking value-added products that can reduce their efforts and time and are affordable at the same time.
The Increasing Adoption of Smart Home Appliances is Driving the Market
Home automation, the increasing number of smart homes, and the rising trend of cooking at home are factors driving the smart home appliance market in India. The growing number of home remodeling or home improvement projects, especially in the West, is spurring household use of smart appliances. Smart home appliances are also becoming easy to use with the addition of various functionalities, which are attracting user attention. AI also plays an important role in the creation of small home appliances. AI is being used to make appliances learn and reduce waste and, in some cases, even costs.
India Small Home Appliances Industry Overview
India's small home appliances market is moderately fragmented, with several local and global players. Manufacturers adopt cost-pricing and innovation strategies in the market. Manufacturers are making products integrated with IoT to make customers' lives convenient and comfortable. R&D investments to cater to the rising demand of technology-savvy consumers in the market are rising. Manufacturers are making efforts to offer the best technological solutions to them. Some major players are Bajaj Electricals, LG Electronics, Samsung, Panasonic India, and Whirlpool.
India Small Home Appliances Market Leaders
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Bajaj Electricals
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LG Electronics
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Samsung
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Panasonic India
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Whirlpool of India
*Disclaimer: Major Players sorted in no particular order
India Small Home Appliances Market News
- February 2024: LG Electronics entered self-laundry services in India and announced investing USD 4 million. The company plans to open 200 self-laundry service centers by the end of 2024.
- December 2023: Whirlpool Corporation planned to sell up to 24% of its stake in its Indian arm, Whirlpool of India Ltd, in 2024 to raise funds to reduce the debt level, according to a regulatory filing.
India Small Home Appliances Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Online Sales is Driving the Market
4.2.2 Growing Urbanisation is Driving need for Small Appliances
4.3 Market Restraints
4.3.1 Changing Needs of Customers
4.3.2 Limited Usage of the Product
4.4 Market Opportunities
4.4.1 Eco-Friendly Materials Used for Manufacturing
4.4.2 Custom Design for Various Small Appliances
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porters' Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitutes
4.6.5 Intensity of Competitive Rivalry
4.7 Insights on Technology Innovation in the Market
4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 Vacuum Cleaners
5.1.2 Hair Clippers
5.1.3 Irons
5.1.4 Toasters
5.1.5 Grills and Roasters
5.1.6 Hair Dryers
5.1.7 Water Heaters
5.1.8 Small Kitchen Appliances
5.1.9 Others
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Specialty Stores
5.2.3 Online
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Market Concetration Overview
6.2 Company Profiles
6.2.1 Bajaj Electricals
6.2.2 LG Electronics
6.2.3 Godrej Consumer Products Limited
6.2.4 Whirlpool of India
6.2.5 Samsung
6.2.6 Panasonic India
6.2.7 Haier Group
6.2.8 Benison India
6.2.9 Toshiba India Private Limited
6.2.10 BSH Household Appliances*
- *List Not Exhaustive
7. MARKET FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
India Small Home Appliances Industry Segmentation
A small home appliance is a portable or semi-portable electric machine used on table tops, countertops, or other platforms to accomplish a household task. The report covers a complete background analysis of India's small home appliances market. It includes an assessment of the market trends, changes in the market dynamics, market overview, and competitive profiling. The report also offers insights into the key players' market concentration and company profiles.
The small home appliance market in India is segmented by product and distribution channel. By product, the market is further segmented into vacuum cleaners, hair clippers, irons, toasters, grills and roasters, hair dryers, water heaters, small kitchen appliances, and others. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online, and other distribution channels. The report offers market sizes and forecasts in terms of value (USD) for all the above segments.
| By Product | |
| Vacuum Cleaners | |
| Hair Clippers | |
| Irons | |
| Toasters | |
| Grills and Roasters | |
| Hair Dryers | |
| Water Heaters | |
| Small Kitchen Appliances | |
| Others |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Online | |
| Other Distribution Channels |
India Small Home Appliances Market Research FAQs
How big is the India Small Home Appliances Market?
The India Small Home Appliances Market size is expected to reach USD 27.27 billion in 2024 and grow at a CAGR of 4.80% to reach USD 34.47 billion by 2029.
What is the current India Small Home Appliances Market size?
In 2024, the India Small Home Appliances Market size is expected to reach USD 27.27 billion.
Who are the key players in India Small Home Appliances Market?
Bajaj Electricals, LG Electronics, Samsung, Panasonic India and Whirlpool of India are the major companies operating in the India Small Home Appliances Market.
What years does this India Small Home Appliances Market cover, and what was the market size in 2023?
In 2023, the India Small Home Appliances Market size was estimated at USD 25.96 billion. The report covers the India Small Home Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the India Small Home Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Small Appliances Home in India Industry Report
Statistics for the 2024 Small Appliances Home in India market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Small Appliances Home in India analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
