Market Trends of India Refrigerator Industry
Growing Urbanization and Changing Consumer Lifestyles are Driving the Market for Refrigerators
The primary market for refrigerators in India is urban areas, where most sales are generated. People in urban areas have very different consumption patterns than residents in rural areas. The penetration of refrigerators is steadily growing in the country. This growth is mainly attributed to rising household incomes, improved technologies, rapid urbanization, and environmental changes. Rapid urbanization and lifestyle changes are estimated to attract consumers to buy a smart refrigerator. The rising urban population across the country, characterized by high-income individuals, is expected to fuel the demand for refrigerators during the forecast period.
As more and more people in India move to urban areas and live in smaller households, the demand for refrigerators is rising. In pursuit of convenience amid their hectic lifestyles, consumers increasingly seek refrigerators that offer cutting-edge energy efficiency, revolutionary technology, and expanded storage capacity. Additionally, the increasing disposable income and changing food habits of consumers are also driving the growth of the refrigerator market in India. With a greater focus on health and wellness, consumers are looking for refrigerators that can preserve food for extended periods and help them store fresh produce. Manufacturers in the country are responding to these changing consumer preferences by introducing a wide range of refrigerators with innovative features and designs. From compact single-door refrigerators for small households to spacious multi-door refrigerators for larger families, a refrigerator option is available for every consumer segment.
Specialty Stores Hold the Largest Market Share
Indian consumers prefer to test or physically inspect products before buying them to reduce the chances of returns. These products are readily available in supermarkets, allowing consumers to evaluate their quality, size, and specific needs. Additionally, the availability of after-sales service parts and the ability to quickly contact the seller for any issues also help grow this market segment.
The market is heavily influenced by the specialty stores segment, which continues to be the primary source of revenue. This trend is expected to persist in the upcoming years. Indian customers prefer to physically interact with products before purchasing, resulting in decreased appliance returns. By examining the quality of the products firsthand in retail stores, consumers can provide immediate feedback at the time of purchase. Additionally, they have better and faster access to after-sale services as they can easily reach out to the seller whenever necessary. When buying home appliances like refrigerators, Indian customers tend to gravitate toward specialty stores. As a result, there has been a notable growth in the number of specialty stores specializing in refrigerator sales in the Indian market.
