Market Size of India Ready-to-Drink (RTD) Coffee Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.90 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
India RTD Coffee Market Analysis
India's ready-to-drink coffee market is projected to witness a CAGR of 3.9% over the forecast period.
The current trend toward online shopping for at-home consumption is forcing retailers, roasters, and consumers to adapt to this new trend. Therefore, this factor is expected to increase the consumption of RTD coffee across India. The demand for ready-to-drink beverages has grown due to people's busy lifestyles. Ready-to-drink coffee, being an excellent source of instant energy, is becoming popular amongst youngsters as well as the middle-aged working population. Consumption of healthy beverages is necessary for fitness-oriented consumers, and they are required to consume meals frequently throughout the day. Hence, the demand for healthy RTD coffee products is gaining traction among consumers at large across the country.
Health deterioration due to busy lifestyles and insufficient exercise, along with the increasing obese population, is a major reason behind the increasing number of individuals riding on the fitness fad. In addition, the rise in the awareness of health and physical fitness has encouraged more youngsters to get involved in sports, gymming, and physical activities, which is soaring the need and demand for more quick energy supplements and drinks.
India RTD Coffee Industry Segmentation
Ready-to-drink (RTD) coffee refers to pre-prepared packaged beverages that are ready for consumption at the time of purchase. The Indian ready-to-drink coffee market is segmented by packaging type and distribution channel. On the basis of packaging, the market is segmented into bottles, cans, and other packaging types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| By Packaging | |
| Bottles | |
| Cans | |
| Other Packaging |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail | |
| Other Distribution Channels |
India Ready-to-Drink (RTD) Coffee Market Size Summary
The ready-to-drink coffee market in India is experiencing significant growth, driven by changing consumer lifestyles and preferences. As more individuals lead busy lives, the demand for convenient and quick energy solutions like RTD coffee is on the rise, particularly among young adults and the middle-aged working population. This trend is further fueled by the increasing awareness of health and fitness, prompting consumers to seek healthier beverage options. The market is characterized by a diverse range of brands and products available through various retail channels, including traditional outlets and modern trade formats like supermarkets and hypermarkets. The availability of high-quality Indian coffee, known for its premium international standing, also contributes to the market's expansion, as manufacturers adapt to evolving consumer tastes and preferences.
The Indian ready-to-drink coffee market is marked by a fragmented landscape with numerous players striving to capture market share through strategic distribution and product innovation. Major companies such as Tata Starbucks, Nestle India, and Amul are focusing on expanding their distribution networks and introducing new products to strengthen their market presence. The rise of e-commerce and modern retail outlets has further facilitated the easy availability of RTD coffee, enhancing consumer access and driving sales. Additionally, the export-oriented nature of India's coffee production, particularly in the southern regions, allows for competitive pricing of RTD coffee products. As the market continues to grow, both established brands and new entrants are leveraging these trends to increase their footprint and cater to the evolving demands of Indian consumers.
India Ready-to-Drink (RTD) Coffee Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Packaging
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2.1.1 Bottles
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2.1.2 Cans
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2.1.3 Other Packaging
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail
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2.2.4 Other Distribution Channels
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India Ready-to-Drink (RTD) Coffee Market Size FAQs
What is the current India Ready-to-Drink (RTD) Coffee Market size?
The India Ready-to-Drink (RTD) Coffee Market is projected to register a CAGR of 3.9% during the forecast period (2024-2029)
Who are the key players in India Ready-to-Drink (RTD) Coffee Market?
Starbucks Corporation, Nestle SA, Gujarat Co-Operative Milk Marketing Federation (Amul), Sleepy Owl Coffee and Dairy Farmers Association (Dean Foods) are the major companies operating in the India Ready-to-Drink (RTD) Coffee Market.
