Market Size of india quick service restaurant Industry
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 25.46 Billion |
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Market Size (2029) | USD 38.71 Billion |
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Largest Share by Cuisine | Meat-based Cuisines |
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CAGR (2024 - 2029) | 8.74 % |
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Fastest Growing by Cuisine | Pizza |
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
India Quick Service Restaurant Market Analysis
The India Quick Service Restaurant Market size is estimated at 25.46 billion USD in 2024, and is expected to reach 38.71 billion USD by 2029, growing at a CAGR of 8.74% during the forecast period (2024-2029).
25.46 Billion
Market Size in 2024 (USD)
38.71 Billion
Market Size in 2029 (USD)
7.46 %
CAGR (2017-2023)
8.74 %
CAGR (2024-2029)
Largest Segment by Outlet Type
52.33 %
value share, Chained Outlets, 2023
The growth in urbanization and the increasing demand for quick and convenient food options, along with the trend of eating out, promise ample growth for chained outlets.
Largest Segment by Cuisine Type
19.76 %
value share, Meat-based Cuisines, 2023
The increasing popularity of meat-based dishes among Indian consumers, coupled with rising disposable incomes and a growing young population, is driving the demand.
Fastest-growing segment by Outlet Type
8.94 %
Projected CAGR, Independent Outlets, 2024-2029
The rise of online food ordering and factors, such as low start-up costs, ease of operations, and localized menus, are expected to drive the growth further in the coming years.
Fastest-growing segment by Cuisine Type
11.01 %
Projected CAGR, Pizza, 2024-2029
Increased urbanization, changing consumer preferences, and the growing number of QSR chains offering pizza and pizza delivery services are helping the growth trajectory.
Leading Market Player
2.31 %
market share, Yum! Brands, Inc., Inc.
Yum! Brands, a leading player, has a diversified global system of approximately 1,500 franchisees operating more than 55,000 restaurants in over 155 countries and territories.
Fast-delivery options along with hygienic food and the essence of brand loyalty boost the sales
- Platforms for quick service restaurants (QSRs) began to provide secure, hygienic, and customizable orders over the study period. Burgers became a satisfying, instant meal due to the fast delivery of eat-at-home orders and the ever-consuming smart-eating millennials. Additionally, the high demand for chicken products such as chicken wings, nuggets, meatballs, popcorn, and burgers, which cost an average of USD 7 for 300 grams of chicken and USD 1.75 for 250 grams of vegetarian burgers, has boosted sales in the nation over the past three to four years. Owing to this, the overall QSR segment witnessed a hike of 43.2% in sales value from 2017 to 2022.
- By cuisine type, pizza is projected to be the fastest-growing, with a projected CAGR of 11.21%, by value, during the forecast period 2023-2029. The number of orders is increasing rapidly, which reached around 120 million pizzas in 2021, due to which the sales are projected to observe significant growth over the coming years. However, the market is dominated by Domino's and Pizza Hut, which together account for more than a 70% share. The new technology of online food delivery within 30 minutes and the oven bags used for delivery have gained consumers' interest.
- By outlet type, independent outlets are projected to witness the fastest-growing CAGR of 9.13%, by value, during the forecast period, 2023-2029, due to the increasing number of orders per day and costs of the products. Around 90% of the outlets are standalone, which are found in the market and streets providing easy access to the consumers. The cost of products in independent outlets is around 30-40% lower than in chained outlets, which gains consumer interest.
Understand The Key Trends Shaping This Market
India Quick Service Restaurant Industry Segmentation
Bakeries, Burger, Ice Cream, Meat-based Cuisines, Pizza are covered as segments by Cuisine. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.
- Platforms for quick service restaurants (QSRs) began to provide secure, hygienic, and customizable orders over the study period. Burgers became a satisfying, instant meal due to the fast delivery of eat-at-home orders and the ever-consuming smart-eating millennials. Additionally, the high demand for chicken products such as chicken wings, nuggets, meatballs, popcorn, and burgers, which cost an average of USD 7 for 300 grams of chicken and USD 1.75 for 250 grams of vegetarian burgers, has boosted sales in the nation over the past three to four years. Owing to this, the overall QSR segment witnessed a hike of 43.2% in sales value from 2017 to 2022.
- By cuisine type, pizza is projected to be the fastest-growing, with a projected CAGR of 11.21%, by value, during the forecast period 2023-2029. The number of orders is increasing rapidly, which reached around 120 million pizzas in 2021, due to which the sales are projected to observe significant growth over the coming years. However, the market is dominated by Domino's and Pizza Hut, which together account for more than a 70% share. The new technology of online food delivery within 30 minutes and the oven bags used for delivery have gained consumers' interest.
- By outlet type, independent outlets are projected to witness the fastest-growing CAGR of 9.13%, by value, during the forecast period, 2023-2029, due to the increasing number of orders per day and costs of the products. Around 90% of the outlets are standalone, which are found in the market and streets providing easy access to the consumers. The cost of products in independent outlets is around 30-40% lower than in chained outlets, which gains consumer interest.
| Cuisine | |
| Bakeries | |
| Burger | |
| Ice Cream | |
| Meat-based Cuisines | |
| Pizza | |
| Other QSR Cuisines |
| Outlet | |
| Chained Outlets | |
| Independent Outlets |
| Location | |
| Leisure | |
| Lodging | |
| Retail | |
| Standalone | |
| Travel |
Need A Different Region Or Segment?
India Quick Service Restaurant Market Size Summary
The India Quick Service Restaurant (QSR) market is experiencing significant growth, driven by evolving consumer preferences and technological advancements in food delivery. The market is characterized by a diverse range of offerings, with meat-based cuisines, particularly chicken products, leading the demand. The rise of smart-eating millennials has further fueled the popularity of instant meals like burgers and pizzas, with pizza emerging as the fastest-growing cuisine type. The market is dominated by major players such as Domino's and Pizza Hut, which hold a substantial share due to their extensive reach and innovative delivery solutions. Independent outlets are also witnessing rapid growth, attributed to their cost-effectiveness and convenience, making them a preferred choice for consumers seeking affordable dining options.
The expansion of QSR outlets across India is a testament to the increasing consumer spending on fast food, with a notable rise in the number of orders per outlet. This growth is supported by the proliferation of global fast-food brands and their franchised stores, which have significantly increased their presence in both metro and non-metro cities. The market's fragmentation is evident, with top companies like Coffee Day Enterprises, Jubilant FoodWorks, and Yum! Brands playing pivotal roles. The introduction of new menu items and strategic expansions, such as KFC and Subway's new stores, highlight the dynamic nature of the market. Despite rising inflation, the average order value has seen a substantial increase, reflecting the growing appetite for fast food among the Indian populace.
India Quick Service Restaurant Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Cuisine
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1.1.1 Bakeries
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1.1.2 Burger
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1.1.3 Ice Cream
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1.1.4 Meat-based Cuisines
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1.1.5 Pizza
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1.1.6 Other QSR Cuisines
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1.2 Outlet
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1.2.1 Chained Outlets
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1.2.2 Independent Outlets
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1.3 Location
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1.3.1 Leisure
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1.3.2 Lodging
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1.3.3 Retail
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1.3.4 Standalone
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1.3.5 Travel
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India Quick Service Restaurant Market Size FAQs
How big is the India Quick Service Restaurant Market?
The India Quick Service Restaurant Market size is expected to reach USD 25.46 billion in 2024 and grow at a CAGR of 8.74% to reach USD 38.71 billion by 2029.
What is the current India Quick Service Restaurant Market size?
In 2024, the India Quick Service Restaurant Market size is expected to reach USD 25.46 billion.
