Market Trends of india protein Industry
Increase in per capita animal protein to create favorable environment for whey protein and collagen suppliers
- The country’s food sector has tripled in the past decade and is expected to follow the same trend over the coming years. Functional foods and beverages and protein products are becoming widely popular due to their health benefits. The demand for personal care products containing whey protein has also increased in the region. In 2020, the market value of protein supplements in India was USD 187. Due to the strong awareness of fitness in the country, the demand for whey protein powder among bodybuilders and young Indians is increasing.
- The market is driven by factors such as an inclination toward beauty and health supplements and increased R&D activities. The spectrum of applications of collagen is broad, primarily from leading pharmaceutical and biotechnological companies that incorporate collagen-based products for better drug delivery systems. In 2019, nearly 37% of the population preferred supplements, primarily for their beauty advantages. Byproducts like collagen are produced using the carcasses of pork (11%), beef (15%), and lamb (16%) containing bone. However, there is a strong preference for natural and ayurvedic products, which is boosting the market for plant-based products like vegan collagen. The vegan collagen market could eventually compete with the market for animal-derived collagen.
- In 2020, the yield of animal byproducts ranged between 50% and 60% of the live weight. Hides and skins are typically among the most valuable animal byproducts that produce end products like edible gelatin. The weight of the hides ranges from 4% to 11% of the live animal's weight. Increased usage of gelatin as a viable biodegradable food packaging material and a boost in fortified confectionery and sports nutrition products may lead to new prospects for India during the forecast period.
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Production of milk in India is projected to grow significantly
- Meat from Cattle, pigs, and chickens (fresh and chilled), raw milk from cattle and goats, skim milk from cows, and dry whey powder are the raw materials considered for the graph given. India is the world's leading producer of milk, which is used in the manufacture of animal protein. India's milk production rose by 55.79% in 2019-2020 compared to the last nine years. Due to the COVID-19 impact, overall animal protein production declined by 2% in the past two years. However, the production of milk in India is projected to grow significantly, supported by distinct government initiatives to increase livestock productivity. Both cow and buffalo milk output increased throughout the country. For instance, in 2014, India produced 146 million ton of milk.
- Animal proteins, such as whey, are widely generated in India as a byproduct of chickpea, paneer, and cheese, whose production is continuously increasing. However, much of the cheese market remains untapped, implying that the production of cheese and its byproducts have huge growth potential in India.
- Gelatin and collagen-producing industries rely heavily on slaughterhouses and cattle, pig, and fish farms for their raw materials. In 2022, the country had 63 government-approved abattoirs, becoming one of the world's largest meat producers. However, most abattoirs in India dispose of their waste, including skin, bones, and hooves, posing a significant difficulty for the animal protein industry. Government initiatives and the construction of new modern slaughterhouses across the country are helping boost the industry. Similarly, raw materials are supplied to the country's marine-based food makers by the marine industries, which are primarily based in West Bengal
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Growing concerns about infant nutrition are driving the market
- Non-alcoholic drinks are predicted to support market growth
- Home cooking is propelling the market
- Dairy alternatives to witness significant growth rate
- Growing preference for protein rich diet to influence segment growth
- The healthier snacking option is driving the market
- Compound feed supporting the animal feed demand
- India has emerged as one of the major markets in plant protein consumption
- Rising penetration of organized bakery sector is likely to impact the market
- Fortification and innovative packaging trends to influence breakfast cereals market
- Growing per capita consumption and retail infrastructure driving the market growth
- Increase in the geriatric population is propelling the segment
- Strong hold of RTE/RTC in the food processing industry
- Rising awareness is increasing consumer base in the market
- Premiumization and natural ingredients are taking over the segment’s market edge
- India to focus more on soybean and pea production
