India Plant Based Meat Alternatives Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The India Plant Based Meat Alternatives Market Report is Segmented by Product Type (Tempeh, Textured Vegetable Protein, Tofu, and Other Meat Substitutes) and Distribution Channel (Off-Trade and On-Trade). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

India Plant Based Meat Alternatives Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

India Plant Based Meat Alternatives Market Size

India Plant Based Meat Alternatives Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 614.89 Million
Market Size (2030) USD 999.33 Million
CAGR (2025 - 2030) 10.20 %
Market Concentration Low

Major Players

India Plant Based Meat Alternatives Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of India Plant Based Meat Alternatives Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

India Plant Based Meat Alternatives Market Analysis

The India Plant Based Meat Alternatives Market size is estimated at USD 614.89 million in 2025, and is expected to reach USD 999.33 million by 2030, at a CAGR of 10.2% during the forecast period (2025-2030).

Driven by health concerns linked to red and processed meats, many consumers are turning to plant-based alternatives. According to the OECD, India consumed over 292 thousand metric tons of pork in 2023, marking a 2% decline from 2020. These plant-based options not only provide nutritional benefits but also sidestep the health risks tied to traditional meats. Furthermore, heightened awareness of the environmental repercussions of livestock farming, such as greenhouse gas emissions and resource depletion, has led many to adopt more sustainable food choices. A 2022 study from Cambridge University Press & Assessment highlighted that livestock in India produce approximately 222.7 million tonnes of Carbon dioxide equivalent (CO2e). 

In India, a robust market for plant-based products is thriving, bolstered by the rising acceptance of vegetarianism and veganism, alongside the dietary practices of Jains and similar communities. This momentum reflects a deep-rooted cultural commitment to ethical eating and sustainability. The intertwining of ethics, health, and cultural identity is driving the growth of the plant-based meat alternatives market, resonating with diverse consumers shaped by both time-honored traditions and contemporary values. In response, governments and regulatory bodies are championing mindful eating and sustainability in food practices. Startups and established brands, including Greenest, Evo Foods, and Shaka Harry, are further rolling out innovative products, diversifying the plant-based meat landscape, and enhancing their accessibility to a broader audience.

India Plant Based Meat Alternatives Industry Overview

The Indian plant-based meat alternatives market is highly competitive, featuring a blend of regional and global players. Key players include Beyond Meat, Inc., GoodDot Enterprises Pvt. Ltd., Tata Consumer Products Ltd., ITC Limited, and Vezlay Foods Pvt. Ltd. In response to the rising demand for vegan meat in India, these companies are adopting strategies such as product launches, partnerships, and expansions. These initiatives cater to consumer preferences, boost accessibility, and shape perceptions, fueling consistent growth. As a result, the diverse strategies of these leading players are driving the expansion of the plant-based meat alternatives market in India.

India Plant Based Meat Alternatives Market Leaders

  1. Beyond Meat, Inc.

  2. GoodDot Enterprises Pvt. Ltd.

  3. Tata Consumer Products Ltd.

  4. ITC Limited

  5. Vezlay Foods Pvt. Ltd.

  6. *Disclaimer: Major Players sorted in no particular order
India Plant Based Meat Alternatives Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

India Plant Based Meat Alternatives Market News

  • September 2024: Vezlay Foods teamed up with the Catchy Court app to enhance accessibility to its plant-based offerings. Through this partnership with Catchy Court, a rising marketplace app known for delivering premium food products directly to consumers, Vezlay Foods guarantees that its top-tier plant-based meals and snacks are just a click away.
  • July 2024: Vezlay Foods rolled out its latest offering: Vezlay Crispy Veg Chicken. This new product is designed to entice not just vegetarians and vegans, but also those looking to cut back on meat without compromising on taste.
  • July 2024: Spice Grill Flame (SGF) India, a vegetarian restaurant chain, unveiled a fresh vegan menu featuring two distinct categories: 100% Plant-Based Protein and Vegan.

India Plant Based Meat Alternatives Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Rising Vegan Population
    • 4.1.2 Focus On Animal Welfare
  • 4.2 Market Restraints
    • 4.2.1 Price Sensitivity and Rural Demographics
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Tempeh
    • 5.1.2 Textured Vegetable Protein
    • 5.1.3 Tofu
    • 5.1.4 Other Meat Substitutes
  • 5.2 Distribution Channel
    • 5.2.1 Off-Trade
    • 5.2.1.1 Supermarkets/Hypermarkets
    • 5.2.1.2 Convenience Stores
    • 5.2.1.3 Online Retail Stores
    • 5.2.1.4 Other Off-Trade Channels
    • 5.2.2 On-Trade

6. COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted By Leading Players
  • 6.2 Market Share Analysis ​
  • 6.3 Company Profiles
    • 6.3.1 Ahimsa Food
    • 6.3.2 Ai' Premium Tofu Mfg Co. LLC
    • 6.3.3 Beyond Meat, Inc.
    • 6.3.4 GoodDot Enterprises Private Limited
    • 6.3.5 Imagine Foods Pvt. Ltd.
    • 6.3.6 Wakao Foods Foods
    • 6.3.7 Tata Consumer Products Limited
    • 6.3.8 Vezlay Foods Pvt. Ltd.
    • 6.3.9 Blue Tribe Foods
    • 6.3.10 ITC Ltd.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

India Plant Based Meat Alternatives Industry Segmentation

The study analyzed various plant-based meat alternative products, such as tempeh, textured vegetable protein, tofu, and other alternatives, focusing on their distribution through off-trade and on-trade channels. Off trade channels include supermarkets/hypermarkets, convenience stores, online retail stores, and others.

The market sizing has been done in value terms in USD for all the segments.

Product Type Tempeh
Textured Vegetable Protein
Tofu
Other Meat Substitutes
Distribution Channel Off-Trade Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Off-Trade Channels
Distribution Channel On-Trade
Need A Different Region or Segment?
Customize Now

India Plant Based Meat Alternatives Market Research Faqs

How big is the India Plant Based Meat Alternatives Market?

The India Plant Based Meat Alternatives Market size is expected to reach USD 614.89 million in 2025 and grow at a CAGR of 10.20% to reach USD 999.33 million by 2030.

What is the current India Plant Based Meat Alternatives Market size?

In 2025, the India Plant Based Meat Alternatives Market size is expected to reach USD 614.89 million.

Who are the key players in India Plant Based Meat Alternatives Market?

Beyond Meat, Inc., GoodDot Enterprises Pvt. Ltd., Tata Consumer Products Ltd., ITC Limited and Vezlay Foods Pvt. Ltd. are the major companies operating in the India Plant Based Meat Alternatives Market.

What years does this India Plant Based Meat Alternatives Market cover, and what was the market size in 2024?

In 2024, the India Plant Based Meat Alternatives Market size was estimated at USD 552.17 million. The report covers the India Plant Based Meat Alternatives Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the India Plant Based Meat Alternatives Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

India Plant Based Meat Alternatives Industry Report

Statistics for the 2025 India Plant Based Meat Alternatives market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Plant Based Meat Alternatives analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

India Plant Based Meat Alternatives Market Report Snapshots