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India Pet Food Market Size

The India Pet Food Market is experiencing significant growth, driven by an increase in pet population, a shift towards commercial pet food, and the pet humanization trend. As one of the emerging markets in the Asia-Pacific region, India has seen a substantial rise in its market share, particularly in the dog food segment, which dominates due to the high number of dog owners transitioning from home-cooked meals to commercial options. The cat food segment is also expanding, fueled by a growing cat population and changing perceptions among pet owners. Additionally, the market for other pets, including birds and small mammals, is supported by specialized nutritional products. Overall, these factors are contributing to the robust expansion of the Indian pet food market.

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Market Size of india pet food Industry

India Pet Food Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 0.85 Billion
svg icon Market Size (2029) USD 1.87 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 17.08 %
svg icon Fastest Growing by Pets Dogs
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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India Pet Food Market Analysis

The India Pet Food Market size is estimated at USD 0.85 billion in 2024, and is expected to reach USD 1.87 billion by 2029, growing at a CAGR of 17.08% during the forecast period (2024-2029).

0.85 Billion

Market Size in 2024 (USD)

1.87 Billion

Market Size in 2029 (USD)

16.46 %

CAGR (2017-2023)

17.08 %

CAGR (2024-2029)

Largest Market by Product

74.42 %

value share, Food, 2022

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The increase in the usage of commercial foods such as kibbles and wet foods and the increasing demand for high-quality custom-made foods increased the share of food products.

Largest Market by Animal

91.80 %

value share, Dogs, 2022

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The higher population of dogs and the increased demand for dry pet food, dog treats, and veterinary diets in the country have primarily contributed to the growth of the market.

Fastest-growing Market by Product

19.99 %

Projected CAGR, Pet Treats, 2023-2029

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The increasing awareness, the vital role of treats in training, rewarding, and supporting the well-being of pets, and consumer focus on pet health are driving the market growth.

Fastest-growing Market by Animal

17.73 %

Projected CAGR, Dogs, 2023-2029

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Due to the rising pet ownership rates of dogs compared to other pets, the demand for commercial pet food products concerning the dog segment in the country is growing rapidly.

Leading Market Player

34.49 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader. It primarily focuses on product innovations in the country and has expanded its pet food production factory in Telangana.

Dogs dominated the market owing to their high population and availability of a wide range of pet food options

  • In Asia-Pacific, India is one of the emerging pet food markets. In 2022, it accounted for a 2.1% share of the region's pet food market, an increase of 113.0% during 2017-2022. This growth was due to the significant increase in the pet population, the rise in the pet humanization trend, and the higher usage of commercial pet food products over home-cooked foods.
  • Dogs are the most popular companion animals adopted in the country. The dog food segment accounts for the largest share of the country's pet food market. It held a market value of USD 562.7 million in 2022, which is anticipated to reach USD 1,760.1 million in 2029. The segment's significant share and growth are associated with a significant number of pet owners shifting from home-cooked food to commercial pet food in the country and dogs holding a significant share of the pet population. Dogs accounted for 87.7% of the pet population in 2022, whereas cats accounted for a 9.0% share.
  • Cats held the second-largest share in the country's pet food market, amounting to 7.0% in 2022, anticipated to record a CAGR of 12.7% during the forecast period. This is due to the increase in the cat population by 88.6% during 2017-2022, changing attitudes toward cats among pet owners, and the rise in popularity of cats as pets due to their low maintenance requirements.
  • The other pets segment includes birds, ornamental fish, small mammals, and rodents. These animals have unique nutritional requirements that are fulfilled through specialized pet food products. In 2022, the segment was valued at USD 7.1 million.
  • The growth in pet population, increasing usage of commercial foods, and the rise in pet humanization are the factors anticipated to drive the Indian pet food market during the forecast period with a CAGR of 17.3%.
India Pet Food Market

India Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • In Asia-Pacific, India is one of the emerging pet food markets. In 2022, it accounted for a 2.1% share of the region's pet food market, an increase of 113.0% during 2017-2022. This growth was due to the significant increase in the pet population, the rise in the pet humanization trend, and the higher usage of commercial pet food products over home-cooked foods.
  • Dogs are the most popular companion animals adopted in the country. The dog food segment accounts for the largest share of the country's pet food market. It held a market value of USD 562.7 million in 2022, which is anticipated to reach USD 1,760.1 million in 2029. The segment's significant share and growth are associated with a significant number of pet owners shifting from home-cooked food to commercial pet food in the country and dogs holding a significant share of the pet population. Dogs accounted for 87.7% of the pet population in 2022, whereas cats accounted for a 9.0% share.
  • Cats held the second-largest share in the country's pet food market, amounting to 7.0% in 2022, anticipated to record a CAGR of 12.7% during the forecast period. This is due to the increase in the cat population by 88.6% during 2017-2022, changing attitudes toward cats among pet owners, and the rise in popularity of cats as pets due to their low maintenance requirements.
  • The other pets segment includes birds, ornamental fish, small mammals, and rodents. These animals have unique nutritional requirements that are fulfilled through specialized pet food products. In 2022, the segment was valued at USD 7.1 million.
  • The growth in pet population, increasing usage of commercial foods, and the rise in pet humanization are the factors anticipated to drive the Indian pet food market during the forecast period with a CAGR of 17.3%.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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India Pet Food Market Size Summary

The India Pet Food Market is experiencing significant growth, driven by an increase in pet ownership and a shift towards commercial pet food products. As one of the emerging markets in the Asia-Pacific region, India has seen a substantial rise in the pet population, particularly dogs, which dominate the pet ownership landscape. The trend of pet humanization, where pets are treated as family members, is further propelling the demand for high-quality, premium pet food. This shift is evident in the growing preference for commercial pet food over traditional home-cooked meals, with pet parents increasingly investing in products that offer natural and organic ingredients to ensure their pets' health and well-being.

The market is characterized by a moderate level of consolidation, with major players like Charoen Pokphand Group, Colgate-Palmolive Company, IB Group, Mars Incorporated, and Nestle holding significant shares. The rise of e-commerce has also transformed the purchasing landscape, with a majority of pet parents opting for online channels due to the convenience and variety of products available. The cat segment, traditionally overshadowed by dogs, is gaining traction as urban living conditions make cats a more suitable pet choice for many. This evolving market dynamic, coupled with innovative product offerings and strategic expansions by key players, is expected to sustain the robust growth of the pet food industry in India over the coming years.

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India Pet Food Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Pet Food Product

      1. 1.1.1 Food

        1. 1.1.1.1 By Sub Product

          1. 1.1.1.1.1 Dry Pet Food

            1. 1.1.1.1.1.1 By Sub Dry Pet Food

              1. 1.1.1.1.1.1.1 Kibbles

              2. 1.1.1.1.1.1.2 Other Dry Pet Food

          2. 1.1.1.1.2 Wet Pet Food

      2. 1.1.2 Pet Nutraceuticals/Supplements

        1. 1.1.2.1 By Sub Product

          1. 1.1.2.1.1 Milk Bioactives

          2. 1.1.2.1.2 Omega-3 Fatty Acids

          3. 1.1.2.1.3 Probiotics

          4. 1.1.2.1.4 Proteins and Peptides

          5. 1.1.2.1.5 Vitamins and Minerals

          6. 1.1.2.1.6 Other Nutraceuticals

      3. 1.1.3 Pet Treats

        1. 1.1.3.1 By Sub Product

          1. 1.1.3.1.1 Crunchy Treats

          2. 1.1.3.1.2 Dental Treats

          3. 1.1.3.1.3 Freeze-dried and Jerky Treats

          4. 1.1.3.1.4 Soft & Chewy Treats

          5. 1.1.3.1.5 Other Treats

      4. 1.1.4 Pet Veterinary Diets

        1. 1.1.4.1 By Sub Product

          1. 1.1.4.1.1 Diabetes

          2. 1.1.4.1.2 Digestive Sensitivity

          3. 1.1.4.1.3 Oral Care Diets

          4. 1.1.4.1.4 Renal

          5. 1.1.4.1.5 Urinary tract disease

          6. 1.1.4.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

India Pet Food Market Size FAQs

The India Pet Food Market size is expected to reach USD 0.85 billion in 2024 and grow at a CAGR of 17.08% to reach USD 1.87 billion by 2029.

In 2024, the India Pet Food Market size is expected to reach USD 0.85 billion.

Pet Food Market in India Report Snapshots

India Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029