India Pet Food Market - Growth, Trends and Forecast (2019-2024)

India Pet Food Market is segmented by product into dry pet food, wet pet food, veterinary diet, treat/snack, liquid food and organic product, by pricing into economic, premium and super-premium segment, by animal type into dog,cat,bird and other animals, by ingredient type into animal-derived, plant-derived, cereals and cereal derivatives and other ingredient types and by sales channel into specialised pet shops, internet sales, hypermarket and other sales channel.

Market Snapshot

Market Snapshot 1
Study Period:


Base Year:


Key Players:

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Market Overview

The India pet food market was valued at USD 334.3 million and is projected to grow at a CAGR of 13.9% during the forecast period (2019-2024).The concept of owing pets and taking care of them is a very urban phenomenon in India. The growth of the market therefore is largely dependent on the pace of urbanization; the infrastructure changes of the past two decades signal a very positive and rapid movement here. The initial impasse of the Indian consumer over spending on pets is slowly giving way to the feeling of pet humanization and sensitization, trends well demonstrated by the rapid rise in adoption rates. Therefore, increasing concern for pet health and nutrition is acting as a major driver behind the growth of the market.

Scope of the Report

The pet food market is segmented by animal type (dogs, cats, birds, and other animal types), product type (dry pet food, wet pet food, veterinary diets, treats/snacks, and organic products), ingredient type (animal-derived, plant-derived, cereals and cereal derivatives, and other ingredient types), sales channel (specialized pet shops, internet sales, hypermarkets, and other sales channels) and pricing type (economic segment, premium segment, and super-premium segment). The nation is characterized with a monetarily strong middle class, making the economic pricing segment an important revenue generator. Super markets are the leading outlets for pet food but the trend is expected to shift to specialist stores in the future.

Dry Pet Food
Grain Free
Wet Pet Foods
Grain Free
Veterinary Diet
Liquid Food
Organic Product
Economic Segment
Premium Segment
Super Premium Segment
Animal Type
Ingredient Type
Cereal and Cereal Derivative
Sales Channels
Specialized Pet Shop
Internet Sale

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Key Market Trends

The market is segmented by Animal Type

The Indian pet food market has been segmented by animal type  into dog, cat, bird, and others. Dog food is going to be the largest and the fastest-growing segment during the forecast period. The increasing trend of adopting companion animals is due to urbanization; busy lifestyle is the other major driving factor for the dog food segment. Snack/treat is the fastest-growing segment in the dog food segment. Bird and small animal food is the opportunity segment in the market. Government programs aimed at encouraging pet adoption are resulting in the rising pet adoption rates for dogs and Cats.Rising health concern over animals and high investment on their foods and health are driving the pet food market. Dogs and Cats together contribute to over 80% of share in the consumption of pet foods. Dogs are the major consumers and are expected to grow at a higher rate during the forecast period.



Market Trend 1

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Dog Food captures the market

Dogs adopt traditional eating habits, such as meat, non-meat scraps, leftovers of human existence, etc. However, these unhygienic foods led to allergic reaction in pets. Health concern for animals and pet humanization have created an opportunity for pet food.The dog is an omnivore. The major raw materials used in dog feed are feed grade ingredients and additives. Commercial dog food comes in the dry form or a wet canned form. The difference between two forms is the moisture content. Dry dog pet food contains 6–10% moisture by volume, as compared to 60–90% in canned food. Dry dog pet food is the biggest and fastest growing segment mainly due to the convenience of storage and low price.

Market Trend 2

Competitive Landscape

Mars International continues to lead the cat food segment. Its flagship brand Whiskas continued to enjoy high levels of popularity among existing consumers and also among new consumers, who were shifting from home-cooked food to packaged cat food. Mars International was followed by Royal Canin which competes with a premium positioning.Demand for Pedigree and Royal Canin is largely supported by the strong consumer base and wide distribution networks.

Major Players

  1. Mars Inc.
  2. Nutriara Alimentos Ltda
  3. Royal Canin India
  4. Pedigree
  5. Eukanuba

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Market Opportunities

    6. 4.6 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.6.1 Bargaining Power of Suppliers

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Threat of New Entrants

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Dry Pet Food

        1. Grain Free

        2. Others

      2. 5.1.2 Wet Pet Foods

        1. Grain Free

        2. Others

      3. 5.1.3 Veterinary Diet

      4. 5.1.4 Treat/Snack

      5. 5.1.5 Liquid Food

      6. 5.1.6 Organic Product

    2. 5.2 Pricing

      1. 5.2.1 Economic Segment

      2. 5.2.2 Premium Segment

      3. 5.2.3 Super Premium Segment

    3. 5.3 Animal Type

      1. 5.3.1 Dog

      2. 5.3.2 Cat

      3. 5.3.3 Bird

      4. 5.3.4 Others

    4. 5.4 Ingredient Type

      1. 5.4.1 Animal-derived

      2. 5.4.2 Plant-derived

      3. 5.4.3 Cereal and Cereal Derivative

      4. 5.4.4 Others

    5. 5.5 Sales Channels

      1. 5.5.1 Specialized Pet Shop

      2. 5.5.2 Internet Sale

      3. 5.5.3 Hypermarket

      4. 5.5.4 Others


    1. 6.1 Most Adopted Competitor Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mars Inc.

      2. 6.3.2 Uni-Charm Corp

      3. 6.3.3 Nutriara Alimentos Ltda

      4. 6.3.4 Royal Canin India

      5. 6.3.5 Pedigree

      6. 6.3.6 Eukanuba

      7. 6.3.7 Jerhigh

      8. 6.3.8 Drools

      9. 6.3.9 Purina

      10. 6.3.10 Holistic Select

      11. 6.3.11 Eagle Pack

      12. 6.3.12 Blue Buffalo

      13. 6.3.13 Diamond Naturals


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