Market Trends of India Personal Care Packaging Industry
The Plastic Segment is Expected to Hold the Largest Market Share
- Due to its versatility, cost-effectiveness, lightweight nature, flexibility, and durability, plastic is a dominant choice for packaging in the market. Its shatterproof nature and resilience make plastic a preferred alternative to glass, significantly boosting product demand in India.
- Plastic's malleability allows it to be shaped into diverse forms. This adaptability sees plastic packaging being employed in a myriad of personal care items, from cosmetics to toiletries. Bottles, jars, and cartons crafted from plastic cater to an extensive array of products, including makeup, shampoos, conditioners, lotions, and moisturizers.
- High-density polyethylene (HDPE) bottles are the most prevalent and economical choice for personal care packaging. With its robust chemical resistance and effective moisture barrier, HDPE is ideal for a range of personal care formulations. Packaging for lotions varies, featuring plastic bottles with either capped tops or pump dispensers and plastic tubes, which are designed for smaller quantities.
- India's burgeoning plastic industry is fueled by the rising exports of plastic materials, which are transformed into packaging products, consumer goods, films, sheets, and medical items. According to data from the Plastics Export Promotion Council of India (PLEXCONCIL), the value of Indian plastic exports surged from USD 916 million in January 2024 to USD 1,113 million in March 2024.
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The Skincare Segment Expected to Hold a Significant Market Share
- India is the world's fourth-largest beauty market. A heightened emphasis on personal hygiene and self-care drives the country's demand for beauty and personal care products. The surging popularity of natural and organic skincare products is set to dominate India's cosmetics landscape, further boosting product demand.
- Data from the Indian Brand Equity Foundation (IBEF) highlighted a decade-long consistent growth in India's personal care and cosmetics market. This growth can be attributed to the expanding shelf space in boutiques and retail outlets nationwide. The surge in demand for international beauty products is largely attributed to the rise of e-commerce, especially its seamless integration with brick-and-mortar stores. Moreover, social media significantly shapes consumer preferences, steering them toward international brands and premium categories, thereby bolstering skincare product sales in India.
- Packaging manufacturers in India, such as ALPLA Werke Alwin Lehner GmbH & Co KG, emphasize innovative packaging solutions for cosmetic and personal care items. For instance, in August 2024, Alpla, an Austrian firm with Indian operations, collaborated with Zerooo to unveil reusable PET bottles tailored for personal care and cosmetic products, thus accelerating product demand.
- India is a prominent exporter of beauty and makeup products, witnessing steady growth in its export figures. Data from the International Trade Center (ITC) revealed a leap in India's beauty and makeup product exports, from a valuation of USD 164.40 million in 2021 to an impressive USD 737.95 million in 2023.
