Market Trends of India Outdoor Furniture Industry
Wood Furniture is Majorly Preferred by Indians as Outdoor Furniture
Consumers majorly prefer wooden material outdoor furniture in the Indian market. Among wooden furniture cane wood outdoor furniture is gaining more traction in the outdoor furniture market. Cane outdoor furniture is preferred due to its lightweight, ease of maintenance, design features, etc. Cane furniture offers easy seating and is easy to move as per the consumer's need and can beautifully enhance the outdoor spaces of homes in India. This furniture is locally produced and comes in various designs suitable for outdoor furniture. Some of the outdoor cane furniture includes cane chairs and table sets, outdoor cane swings, swing chairs with long chains, cane lounges, etc.
However, plastic and metal furniture demand are also expected to grow in the coming years. Aluminum and iron outdoor furniture is also preferred because of their lightweight and moisture-resistance properties. On the other hand, plastic furniture also has high potential in the outdoor furniture market because of its climatic resistance and easily movable properties.
Growing Organized Sector for Outdoor Furniture Market While Unorganized Sector Still Dominates the Market
The Indian outdoor furniture market is moving toward an organized sector while the unorganized sector still leads the market. The segment largely consists of mom-and-pop stores. High operational costs plus varying customer demand and customization options are still posing a challenge to the organized sector in the market. Offline mode is still a favorable channel for buying furniture in India.
However, players in the market are shifting to online channels to cater to the rising demand in urban areas of the country, which again is a risky investment considering the buyer's touch and feel notion for buying the furniture. Modular outdoor furniture is also getting popular in the metro cities of the Indian subcontinent. So, to overcome the challenge of and deal with an unorganized sector, companies, such as 'Livspace' have introduced entire interior designing by technology.
