Market Trends of India MICE Tourism Industry
This section covers the major market trends shaping the India MICE Tourism Market according to our research experts:
Then Number of Meeting and Conventions in India is Increasing
The International Congress and Convention Association (ICCA) ranks the countries and cities based on the number of conventions in the particular city and the country. India's position in the ICCA ranking is improving denotes that the number of international meetings and conventions happening in the country is increasing. India is ranked 28th with 158 meetings in the 2019 ICCA ranking of countries. In each vertical of MICE, be it meetings, incentives, conferences, exhibitions and events, the recall value of the Indian MICE is considered low. However, it is increasing in recent years.
MICE Events in Major Metro Cities is Driving MICE Tourism in India
Growth in the MICE events in the major cities such as Delhi, Mumbai, Bangalore, Hyderabad, Chennai, and Goa is improving India's ranking in the International Congress and Convention Association Ranking (ICCA). While these cities are major growth drivers for MICE events Government of India has also recognized other states such as Rajasthan, Uttar Pradesh, Andhra Pradesh, Telangana as the emerging states for the MICE tourism.
