India Location-based Services Market Size (2024 - 2029)

The India Location-based Services Market is poised for significant expansion, driven by the increasing demand for personal and enterprise navigation services. The proliferation of smartphones and the decreasing costs associated with them are key contributors to the market's growth potential. The widespread adoption of mobile location-based services, facilitated by high smartphone penetration and data plan usage, is expected to enhance market dynamics. Additionally, the growth of e-commerce and on-demand services, which rely heavily on location-based services for personalized user experiences, further fuels market demand. Despite these positive trends, concerns related to privacy and security may pose challenges to the market's growth trajectory.

Market Size of India Location-based Services Industry

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India Location-based Services Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 1.58 Billion
Market Size (2029) USD 3.85 Billion
CAGR (2024 - 2029) 19.52 %
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

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India Location-based Services Market Analysis

The India Location-based Services Market size is estimated at USD 1.58 billion in 2024, and is expected to reach USD 3.85 billion by 2029, growing at a CAGR of 19.52% during the forecast period (2024-2029).

One of the prime factors driving the India Location-based Services Market growth is the rise in demand for personal and enterprise navigation services.

  • The high availability and declining costs of smartphones are significant drivers for the studied market, boosting the market's overall growth opportunities. The adoption of mobile LBS, such as maps and in-car navigation in India, has increased significantly due to the high penetration rate of smartphones and increased usage of data plans for connectivity. Moreover, the demand for personal and enterprise navigation services is expected to increase the demand for LBS, thereby driving the growth of the LBS market within the country during the forecast period.
  • Also, the growth of e-commerce platforms as well as on-demand services, such as food delivery and ride-hailing apps, connecting local drivers and passengers, relies immensely on location-based services to provide personalized and efficient experiences, creating higher demand in the market.
  •  According to India Brand Equity Foundation, due to the rising internet user base and favorable market scenarios, India has significant potential in the e-commerce industry. The overall market value of the e-commerce industry in India was around 22 billion U.S. dollars in 2018 and is predicted to reach a landmark of about 350 billion U.S. dollars by the end of the year 2030.
  • Furthermore, India has witnessed exponential usage of social networking apps and sites. People mostly use their smartphones to access social networks, find friends, check locational reviews, tag locations, check-in, etc. All these services primarily use LBS through the user's smartphone's in-built GPS. Hence, a rise in the usage of such apps will drive the market's growth drastically.
  • However, factors like a surge in privacy and security-related issues might be a significant concern that can hamper the overall market's growth during the forecast period.

India Location-based Services Industry Segmentation

Location-based services (LBSs) are mainly mobile applications that offer information based on the device's location and the user, through mobile portable devices, like smartphones or mobile networks. The precision of the location services mainly depends on the software and hardware utilized in the entire mobile communication system, along with the positioning server.

The India location-based services market is segmented by component (hardware, software, services), by location (indoor, outdoor), by application (mapping and navigation, business intelligence and analytics, location-based advertising, social networking, and entertainment), by end-user (transportation and logistics, IT and telecom, healthcare, government, BFSI, hospitality, manufacturing). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Component
Hardware
Software
Services
By Location
Indoor
Outdoor
By Application
Mapping and Navigation
Business Intelligence and Analytics
Location-based Advertising
Social Networking and Entertainment
Other Applications
By End-User
Transportation and Logistics
IT and Telecom
Healthcare
Government
BFSI
Hospitality
Manufacturing
Other End-Users
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India Location-based Services Market Size Summary

The India Location-based Services (LBS) market is poised for substantial growth, driven by the increasing demand for personal and enterprise navigation services. The proliferation of smartphones, coupled with affordable data plans, has significantly boosted the adoption of mobile LBS, such as maps and in-car navigation systems. This surge in smartphone penetration has expanded the user base for LBS, facilitating access to these services across the country. The growth of e-commerce platforms and on-demand services, including food delivery and ride-hailing apps, further underscores the reliance on LBS to enhance user experiences. Additionally, the rise in social media usage, where location-based features are integral, contributes to the market's expansion. However, concerns regarding privacy and security may pose challenges to the market's growth trajectory.

The expansion of mobile internet infrastructure, including the deployment of 4G networks and the ongoing rollout of 5G, has significantly improved internet accessibility across India, enabling users to access LBS anytime and anywhere. Government initiatives and digital services incorporating LBS have further propelled market growth. The telecom sector's investment in infrastructure, along with enhanced GPS technology, has provided a robust foundation for LBS to operate effectively. Strategic partnerships and technological advancements, such as the introduction of India's version of GPS, are expected to drive the market forward. The IT and Telecom sectors' contributions, along with ongoing research and technological enhancements, are anticipated to be key trends shaping the future of the LBS market in India.

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India Location-based Services Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Buyers

      2. 1.2.2 Bargaining Power of Suppliers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitutes

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Industry Value Chain Analysis

    4. 1.4 Assessment of the Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Component

      1. 2.1.1 Hardware

      2. 2.1.2 Software

      3. 2.1.3 Services

    2. 2.2 By Location

      1. 2.2.1 Indoor

      2. 2.2.2 Outdoor

    3. 2.3 By Application

      1. 2.3.1 Mapping and Navigation

      2. 2.3.2 Business Intelligence and Analytics

      3. 2.3.3 Location-based Advertising

      4. 2.3.4 Social Networking and Entertainment

      5. 2.3.5 Other Applications

    4. 2.4 By End-User

      1. 2.4.1 Transportation and Logistics

      2. 2.4.2 IT and Telecom

      3. 2.4.3 Healthcare

      4. 2.4.4 Government

      5. 2.4.5 BFSI

      6. 2.4.6 Hospitality

      7. 2.4.7 Manufacturing

      8. 2.4.8 Other End-Users

India Location-based Services Market Size FAQs

The India Location-based Services Market size is expected to reach USD 1.58 billion in 2024 and grow at a CAGR of 19.52% to reach USD 3.85 billion by 2029.

In 2024, the India Location-based Services Market size is expected to reach USD 1.58 billion.

India Location-based Services Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)