Market Trends of India Home Textile Industry
Rise In Domestic Demand Of Home Textile is Driving the Market
Rising demand for household products and growing consumer awareness have made home textiles a lucrative business segment. Home fashion has become a separate segment as consumer consciousness towards high-quality living has increased. The number of retailers entering the home textiles market is expanding to cater to the increased demand. Indian exporters have turned their attention to the rising domestic home product market with a decline in the construction Industry of the European market, resulting in declining export of Indian Home textiles to Europe in stark contrast to the last decade.
Population growth in India is driving demand for home products and residential space; increasing urbanization and disposable income and government initiatives of the "Make In India" campaign are promoting local home textile manufacturers in India. With these trends, home textile firms are expanding in Indian markets by increasing their product availability with a wide range of pricing.
Rising Sales Of Bed Linen and Bed Spread Segment is Fueling the Market
Indian bed linen market has been growing at a significant rate over the last few years across all price and quality segments. Indian bed linen exporters cater majorly to international needs, such as the US and Europe, with healthy growth in consumer demand for the Indian market for bed linen, increasing market opportunities for the manufacturers. Cotton is emerging as a critical fabric for bed sheets, contributing to the durability, comfort, and breathability qualities of Bed lines and Bed Spread which include bedspreads, blankets, mattresses, mattress covers, pillows, duvets, duvet covers, bed coverings, and others.
Rising businesses in the hospitality industry, such as hotels, resorts, and serviced apartments after the negative impact of COVID-19, are contributing to increasing demand and sales of bed linen with a rising contribution to home textile revenue. Product innovation of organic bed linen attracts consumer demand towards sustainable products in Home textiles.
