India Full Service Restaurants Market Size and Share

India Full Service Restaurants Market Summary
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India Full Service Restaurants Market Analysis by Mordor Intelligence

The India full service restaurants market is expected to grow from USD 37.93 billion in 2025 to USD 42.09 billion in 2026 and is forecast to reach USD 70.82 billion by 2031 at 10.97% CAGR over 2026-2031. This growth reflects a shift in consumer behavior, particularly among urban and semi-urban populations, where dining out is becoming an increasingly regular social activity rather than an occasional indulgence. Factors such as rising disposable incomes, increased smartphone usage, and the growing influence of food delivery aggregator platforms have made it easier for consumers to discover and access dining options. Despite competition from quick-service restaurants, which emphasize speed and affordability, full service establishments are differentiating themselves by offering value through these experiential dining options. Furthermore, the anticipated growth in domestic tourism, which is projected to double by 2030, is expected to drive more customers to leisure destinations. In these areas, curated dining experiences are becoming an integral part of travel plans, further boosting the market. The India full service restaurants market remains highly fragmented, with numerous players competing to capture market share.

Key Report Takeaways

  • By service type, dine-in dominated with 65.12% of India full service restaurants market share in 2025, while delivery is forecast to expand at a 13.67% CAGR to 2031.
  • By cuisine, Asian formats held a 72.10% revenue share in 2025; Latin American cuisine is expected to advance at a 15.08% CAGR through 2031.
  • By outlet model, independent operators accounted for 73.15% of India's full service restaurants market size in 2025; however, chained formats are growing at a 12.84% CAGR to 2031.
  • By location, standalone sites captured 47.62% share of the India full service restaurants market size in 2025, whereas lodging-based venues are set to rise at a 12.18% CAGR to 2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Segment Analysis

By Service Type: Delivery Gains Share Despite Dine-In Dominance

Dine-in formats are the leading segment in India’s full service restaurants market, contributing 65.12% of the market share in 2025. These restaurants attract customers by offering a unique dining experience that includes social interactions, themed interiors, and live kitchen setups. The ambiance and personalized service provided by these establishments make them a preferred choice for consumers, especially in metro cities and Tier I areas. As dining out becomes a lifestyle trend, dine-in formats continue to drive significant revenue for the market.

The delivery segment is growing rapidly and is expected to achieve a 13.67% CAGR by 2031. Consumers are increasingly opting for premium full service meals delivered to their homes, thanks to better packaging that maintains food quality during transit. Restaurants are adapting by creating delivery-specific menus, introducing exclusive chef-curated meal boxes, and partnering with efficient logistics providers to streamline their operations. With convenience becoming a key factor for customers, the delivery segment is poised to complement dine-in services and play a larger role in driving market growth.

India Full Service Restaurants Market: Market Share by Service Type, 2025
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By Cuisine: Latin American Formats Challenge Asian Hegemony

Asian cuisines continued to dominate India’s full service restaurants market in 2025, accounting for 72.10% of the total market share. This category encompasses a diverse range of offerings, including Indian regional dishes, Chinese cuisine, and other Pan-Asian menus, which remain popular due to their cultural familiarity and adaptability for vegetarian diets. Restaurants are introducing more niche Asian cuisines, such as Japanese, Korean, and Thai, to cater to the growing interest among younger consumers. The variety and adaptability of Asian food ensure consistent customer traffic in both metropolitan areas and smaller cities.

Latin American cuisine is emerging as the fastest-growing segment in the market, with a projected CAGR of 15.08% through 2031. This growth is fueled by global brands and local restaurants that are tailoring dishes to suit Indian tastes by adjusting spice levels, proteins, and accompaniments. Popular items, such as tacos, chimichurri bowls, and Peruvian grills, are increasingly featured on premium dining menus. As Indian consumers explore more global flavors, Latin American cuisine is expected to gain significant traction, both in dine-in experiences and through delivery services, outpacing other categories in terms of growth.

By Outlet: Chained Models Scale Through Franchise Economics

Independent restaurants led the Indian full service restaurants market in 2025, accounting for 73.15% of the total market share. These restaurants thrive due to their family-run traditions, regionally inspired menus, and chef-driven concepts that foster strong local connections. They often offer unique, localized flavors and personalized dining experiences that cater to the preferences of nearby communities. Independent restaurants are highly adaptable, allowing them to quickly adjust their menus to meet shifting consumer tastes and trends.

Chained full service restaurants are expected to grow at a rapid 12.84% CAGR through 2031, making them the fastest-growing segment in the market. Franchise expansions, efficient supply chain management, and easier access to funding from investors drive their growth. These chains attract customers with consistent food quality, strong branding, and strategic locations in malls and high-traffic areas. As they improve operational efficiency, these chains are likely to expand their presence in both metropolitan cities and Tier II markets, catering to a broader customer base.

India Full Service Restaurants Market: Market Share by Outlet, 2025
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By Location: Lodging Integration Captures Captive And Local Demand

Standalone restaurants accounted for 47.62% of the Indian full service restaurants market in 2025, making them the most dominant format. These restaurants benefit from their ability to customize layouts, operate with flexible hours, and establish strong, unique branding. They often serve as popular destinations for both residents and tourists, offering personalized dining experiences. Their independence allows them to quickly adapt their menus, themes, and décor to meet changing customer preferences and local demand trends.

Lodging-based restaurants are expected to grow at a 12.18% CAGR through 2031, driven by the rise in domestic tourism and increased demand for dining within hospitality settings. Hotels are leveraging underutilized spaces by introducing signature dining concepts, showcasing regional cuisines, and offering chef-curated menus that highlight local flavors. These restaurants also benefit from cross-selling opportunities, attracting hotel guests and event attendees. As hotels focus on creating standout culinary experiences, this format is likely to play a more significant role in the full service restaurants market in the years to come.

Geography Analysis

Major metropolitan cities, such as Mumbai, Delhi, Bangalore, Hyderabad, and Pune, lead the full service restaurants market in India due to their high consumer spending power and the presence of premium and international brands. However, increasing rental costs in these cities are encouraging restaurant operators to expand into suburban areas. These suburbs present significant untapped demand, and food delivery platforms ensure customer access without the need for expensive prime locations. While metros will continue to grow in market size, rising operational costs are prompting businesses to explore more cost-effective Tier-2 cities for expansion opportunities.

Tier-2 cities such as Chandigarh, Jaipur, Lucknow, and Coimbatore are experiencing rapid growth in the full service restaurants segment, driven by the expanding middle-class population. Lower rental expenses in these cities allow restaurants to achieve profitability more quickly. Additionally, the growing influence of social media has helped bridge the gap in consumer aspirations, making these cities attractive for restaurant chains. Many operators are introducing smaller, more affordable formats with menus customized to regional tastes, including a stronger focus on vegetarian options to cater to local preferences.

Tourist destinations like Goa, Kerala’s backwaters, and Rajasthan’s heritage circuits are also benefiting from the anticipated doubling of tourism by 2030. Restaurants located within hotels are seeing increased footfall from both tourists and local customers seeking unique dining experiences. Enhanced cold-chain logistics have improved ingredient sourcing, ensuring consistent menu quality even in remote locations. However, operators face challenges such as varying state regulations and labor laws, requiring careful planning to align their expansion strategies with favorable policies and cultural preferences.

Competitive Landscape

The India full service restaurants market is highly fragmented and includes a wide variety of players, ranging from traditional family-owned businesses to modern ventures and global franchises. Established brands like Haldiram Foods International Pvt Ltd and Barbeque Nation Hospitality Ltd focus on their legacy recipes and own their properties, which helps them maintain profitability despite limited use of advanced technology. Meanwhile, newer brands such as Wow Momo and Biryani By Kilo use cloud kitchens to test new markets before investing in physical outlets. International chains like Nando’s bring global standards and branding, but must adapt their offerings to suit local tastes and pricing expectations.

Different strategies are being adopted by businesses to remain competitive in this fragmented market. Some focus on rapid expansion through franchising, prioritizing market presence over immediate profits. Others cater to niche audiences by offering premium, chef-driven menus and unique dining experiences, which allow them to charge higher prices but limit their scalability. A growing trend is the hybrid approach, where businesses maintain flagship dine-in outlets while launching virtual brands for delivery. Technology is a key enabler, with tools like AI-driven menu optimization, inventory management, and customer engagement apps helping businesses improve efficiency and enhance customer loyalty.

To stay competitive in this diverse market, businesses are using various strategies. Many are focusing on expanding quickly through franchising, which helps them increase their presence and brand visibility, even if it means sacrificing short-term profits. Some businesses are carving out a niche by offering premium dining experiences, such as chef-curated menus or unique themes, allowing them to charge higher prices. However, these niche strategies often limit their ability to scale operations widely.

India Full Service Restaurants Industry Leaders

  1. Barbeque Nation Hospitality Ltd

  2. Speciality Restaurants Ltd.

  3. Haldiram Foods International Pvt Ltd.

  4. The Indian Hotels Company Ltd (Tata Group)

  5. ITC Ltd

  6. *Disclaimer: Major Players sorted in no particular order
India Full Service Restaurants Market
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Recent Industry Developments

  • October 2025: Andrea’s Eatery introduced its unique concept, “World of Flavors on a Plate,” to the Gurugram dining scene. Situated in Ambience Mall, the restaurant offers a serene and inviting atmosphere, making it an ideal spot for individuals and groups to come together, socialize, and savor a diverse range of global cuisines.
  • August 2025: Gordon Ramsay Street Burger launched its first outlet in Delhi, marking its entry into the Indian market. Interestingly, the brand chose Delhi Airport's Terminal 1 as its debut location, diverging from the typical high-street openings seen with similar ventures.
  • October 2024: Barbeque Nation Hospitality broadened its brand portfolio by introducing Bricks Bar and Restaurant. This move followed the successful establishment of its other brands, including Toscano and Salt.
  • January 2024: The Khar-based restaurant, All Saints, introduced a new multi-cuisine menu that combines a diverse range of Italian and Asian flavors to cater to a broader audience by blending the rich, hearty tastes of Italian cuisine with the vibrant, bold flavors of Asian dishes.

Table of Contents for India Full Service Restaurants Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Industry Trend Analysis
    • 4.2.1 Number of Outlets
    • 4.2.2 Average Order Value
    • 4.2.3 Menu Analysis
  • 4.3 Market Drivers
    • 4.3.1 Changing consumer preferences for diverse cuisines, themed restaurants, and experiential dining.
    • 4.3.2 Digital transformation through online reservations, delivery apps, and social media marketing
    • 4.3.3 Increasing domestic tourism and growth in the hospitality sector
    • 4.3.4 Growing corporate dining and MICE events
    • 4.3.5 Penetration of international chains and partnerships with Indian operators
    • 4.3.6 Increasing focus on menu innovationto introduce fusion dishes, regional specialties, and seasonal offerings
  • 4.4 Market Restraints
    • 4.4.1 High rental and real estate costs in prime urban areas
    • 4.4.2 Intense competition from quick-service restaurants
    • 4.4.3 Complex licensing requirements and multiple regulatory approvals
    • 4.4.4 Rising food inflation and supply chain inefficiencies
  • 4.5 Regulatory Outlook
  • 4.6 Porter’s Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Service Type
    • 5.1.1 Dine-In
    • 5.1.2 Takeaway
    • 5.1.3 Delivery
  • 5.2 By Cuisine
    • 5.2.1 Asian
    • 5.2.2 European
    • 5.2.3 Latin American
    • 5.2.4 Middle Eastern
    • 5.2.5 North American
    • 5.2.6 Other FSR Cuisines
  • 5.3 By Outlet
    • 5.3.1 Chained Outlets
    • 5.3.2 Independent Outlets
  • 5.4 By Location
    • 5.4.1 Leisure
    • 5.4.2 Lodging
    • 5.4.3 Retail
    • 5.4.4 Standalone
    • 5.4.5 Travel

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials (if available), Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Barbeque Nation Hospitality Ltd
    • 6.4.2 Speciality Restaurants Ltd.
    • 6.4.3 Haldiram Foods International Pvt Ltd.
    • 6.4.4 The Indian Hotels Company Ltd (Tata Group)
    • 6.4.5 ITC Ltd
    • 6.4.6 Saravana Bhavan Private Limited
    • 6.4.7 Paradise Food Court Pvt Ltd
    • 6.4.8 Sagar Ratna Restaurants Pvt Ltd
    • 6.4.9 Ohri’s Group
    • 6.4.10 Bikanervala Foods Private Limited
    • 6.4.11 Absolute Barbecues Pvt Ltd (AB’s)
    • 6.4.12 Impresario Handmade Restaurants
    • 6.4.13 Olive Bar & Kitchen Pvt Ltd
    • 6.4.14 The Yellow Chilli (SK Restaurants)
    • 6.4.15 Bikkgane Biryani Pvt Ltd
    • 6.4.16 Biryani By Kilo (Sky Gate Hospitality)
    • 6.4.17 Nando’s India
    • 6.4.18 Chili’s Grill & Bar India
    • 6.4.19 Mainland China ( Speciality Restaurants)
    • 6.4.20 Wow! Momo Foods Pvt Ltd

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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India Full Service Restaurants Market Report Scope

Dine-In, Delivery, Takeaway are covered as segments by Service Type. Asian, European, Latin American, Middle Eastern, North American and Other FSR Cuisines are covered as segments by Cuisine. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.

By Service Type
Dine-In
Takeaway
Delivery
By Cuisine
Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
By Outlet
Chained Outlets
Independent Outlets
By Location
Leisure
Lodging
Retail
Standalone
Travel
By Service Type Dine-In
Takeaway
Delivery
By Cuisine Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
By Outlet Chained Outlets
Independent Outlets
By Location Leisure
Lodging
Retail
Standalone
Travel
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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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