Market Trends of India Food Colorants Industry
This section covers the major market trends shaping the India Food Colorants Market according to our research experts:
Easy Availability of Raw Materials
The Indian food colorants market is driven by the easy availability of raw materials, which include fruits and vegetables. In India, the production of fruits and vegetables is high, owing to the presence of a vast production area. Orange colors derived from achiote, saffron, and carrots are highly produced in the country. The changing lifestyle and growth in the economic stability have led to the rising consumer demand for appealing food, thereby leading to the rise in the food colorants market of the country. Therefore, numerous local players are entering the market seeking an opportunity for growth.
Synthetic Colors Dominate the Market
The synthetic food color segment dominates the Indian food colorants market. The consumers of the country prefer the consumption of low-priced food products, which leads to higher utilization of synthetic colors in the processed food industry, as the color of the food plays a significant role in enhancing the visuals and the appetite. The FSSAI, an Indian regulatory body, allows the food colors in different foods. Colors, such as tartrazine, sunset yellow, quinoline yellow, indigo carmine, and amaranth, are the synthetic colors that are widely used in the market studied.
