Market Trends of India Food Acidulants Industry
This section covers the major market trends shaping the India Food Acidulants Market according to our research experts:
Growing Demand for Convenience Food
The demand for convenience food is growing at a faster pace, due to changes in social and economic patterns, as well as increase in urbanization, buying power and awareness about health foods, changes in meal pattern, etc. They are becoming extremely popular, especially among the working-class people, teenage children, people living in hostels, and bachelors. Convenience, coupled with the increase in health consciousness, could be a major reason for the growth in certain food categories, such as packed fruits juices. Food acidulants serve an essential role in the manufacturing of packaged and convenience food. Additionally, they are widely used to preserve the flavor and maintain the taste and other olfactory properties. Moreover, it helps in reducing spoilage from air, bacteria, fungi, and yeast, which in turn, increases the product shelf-life.
Citric Acid is the Mostly Used Acidulant
Citric acid is the most prevalent organic acid used in food and beverages. Additionally, it is a natural flavoring agent and preservative used in food preparations, due to its compatibility with most of the end products. In the developing markets, like India, cost plays a vital role in the sales of products. The affordable prices of citric acid allow the manufacturers to use it efficiently in the manufacturing of food, beverage, pharmaceuticals, etc. Looking for attractive market opportunities, the local manufacturer launched a range of citric acid in various forms, to cater to the rising demand across industries.
