India Feminine Hygiene Market Size (2024 - 2029)

Feminine Hygiene Market Analysis

The India Feminine Hygiene Market size is estimated at USD 0.9 billion in 2024, and is expected to reach USD 1.79 billion by 2029, growing at a CAGR of 14.85% during the forecast period (2024-2029).

Over the medium term, the increasing awareness about intimate hygiene and increasing preference for menstrual products, like sanitary pads, tampons, and panty liners, are driving the demand for feminine hygiene products in the country. The Government of India has launched several awareness programs across the country about women's menstrual hygiene. However, menstruation continues to be a taboo, especially in rural areas, impeding the growth of the market studied. The country is witnessing an increasing number of promotions and educational sessions due to the rising prominence of social media and the various initiatives taken by the government and NGOs to increase awareness about the benefits of using menstrual hygiene products. For instance, in 2022, the Ministry of Health and Family Welfare introduced a scheme for the promotion of menstrual hygiene among adolescent girls in the age group of 10-19 years in rural areas.

Various innovations and easy availability of feminine hygiene products have been driving the market. For example, the tampons market has a lot of untapped potential. Most of the customers use the product due to its convenience and to avoid stains. Sanitary napkins are available in many variants suitable for day and night usage. The thickness and size of these napkins vary. Ultra-thin sanitary napkins are well-received by women in urban areas. The exception of GST on sanitary pads napkins and foreign feminine hygiene products imported to India is positively boosting the growth of the market. The importers have to pay a basic custom duty of 10%. Earlier, their product was charged 10% customs duty plus 12% GST, bringing the total tax incidence on their product to 22%. Thus, due to this development, an increasing number of international brands are expanding their presence in the country to tap into one of highly potential consumer products segments of the country and gain competitive advantage in the market.

Feminine Hygiene Industry Segmentation

The term feminine hygiene is used to refer to the use of sanitary protection and personal care products such as tampons, pads, panty liners, or other products designed for the care of the vulva and vagina. The Indian feminine hygiene market is segmented by product type and distribution channel. The market is segmented by product type into sanitary napkins/pads, tampons, menstrual cups, and other product types. By distribution channel, the market has been segmented into supermarkets/hypermarkets, pharmacies/drug stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).