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India Electric Vegetable Choppers Market Size (2024 - 2029)

The India electric vegetable choppers market is experiencing growth driven by evolving consumer lifestyles and a demand for convenience in food preparation. Innovations in design and functionality, along with the compactness and portability of these appliances, are significant factors contributing to the market's expansion. The production of electric vegetable choppers is largely localized to meet quality standards, and there is a rising interest in eco-friendly and sustainable options. The market's growth was further accelerated by the increased home cooking trend during the COVID-19 pandemic, as consumers sought to simplify food preparation.

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Market Size of India Electric Vegetable Choppers Industry

India Electric Vegetable Choppers Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR > 5.00 %
Market Concentration High

Major Players

India Electric Vegetable Choppers Market Major Players

*Disclaimer: Major Players sorted in no particular order

India Electric Vegetable Choppers Market Analysis

The India electric vegetable choppers market has generated a revenue of over USD 290 million in the current year and is anticipated to register a CAGR of more than 5% for the forecast period.

  • The growth in the Indian electric vegetable choppers market was primarily due to changing lifestyles and a desire for convenience in food preparation among consumers. Increasing innovations in chopper designs and functions attract consumers. Compact and portability is another key driver for the growth of the market.
  • Many brands manufacture electric vegetable choppers locally in India in order to comply with quality standards. Eco-friendly and sustainable solutions are also gaining popularity in the Electric vegetable choppers market.
  • Initially, during COVID-19, supply chain disruptions affected the production and distribution of electric vegetable choppers. Later, with lockdowns and restrictions in place, more people got inclined towards home cooking. This led to a surge in kitchen appliances like electric vegetable choppers as consumers sought ways to make food preparation easier.
  • With a chopping board and knife taking tedious time during cooking, the electric chopper can save time and reduce kitchen accidents. Multipurpose features and germ resistance exist as a reason for the expansion of its market.

India Electric Vegetable Choppers Industry Segmentation

Electric vegetable choppers are kitchen appliances that help to chop vegetables with ease. These choppers come with a motor that powers a set of sharp blades to chop vegetables. 

The India electric vegetable choppers market is segmented by power (less than 300 watts, 300-600 watts, and more than 600 watts), by bowl capacity (less than 500ml, 500-1000ml, and more than 1000ml), by type (household and commercial) and by distribution (specialty stores, multi-branded stores, direct sales, and online). 

The report offers market size and forecasts in value (USD million) for all the above segments.

By Power
less than 300 Watt
300-600 Watt
More than 600 Watt
By Bowl Capacity
Less than 500 ml
500-1000 ml
More than 1000 ml
By Application
Residential
Commercial
By Distribution Channel
Specialty Stores
Multi Branded Stores
Direct Sales
Online
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India Electric Vegetable Choppers Market Size Summary

The Indian electric vegetable choppers market is experiencing significant growth, driven by evolving consumer lifestyles and a growing preference for convenience in food preparation. Innovations in chopper designs and functionalities, along with the compact and portable nature of these appliances, are attracting a broad consumer base. The market is also witnessing a shift towards eco-friendly and sustainable solutions, with many brands manufacturing locally to meet quality standards. The COVID-19 pandemic initially disrupted supply chains, but it also led to an increase in home cooking, boosting the demand for kitchen appliances like electric vegetable choppers. These devices offer time-saving benefits and reduce kitchen accidents, contributing to their expanding market presence.

Urbanization in India, fueled by economic growth and the development of the private sector, has increased disposable incomes and sparked interest in smart kitchen appliances, including electric vegetable choppers. The rise of e-commerce has further facilitated market growth, providing consumers with easy access to a wide range of products from the comfort of their homes. The market is fragmented, with major players like Prestige, Bajaj, Philips, Wonderchef, and Glen leading the way. Recent strategic partnerships, such as Philips Domestic Appliances' collaboration with Omnicom Media Group and Thomson's alliance with Flipkart, highlight the ongoing efforts to expand market reach and enhance product offerings.

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India Electric Vegetable Choppers Market Size - Table of Contents

  1. 1. MARKET INSIGHTS AND DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing spending on Household Appliances

    3. 1.3 Market Restraints

      1. 1.3.1 Price Sensitivity is Restraining the Market

    4. 1.4 Market Opportunities

      1. 1.4.1 Adoption of Smart Technologies will Create Opportunities

    5. 1.5 Industry Value Chain Analysis

    6. 1.6 Insights into Technological Advancements in the Industry

    7. 1.7 Industry Attractiveness: Porter's Five Forces Analysis

      1. 1.7.1 Threat of New Entrants

      2. 1.7.2 Bargaining Power of Buyers

      3. 1.7.3 Bargaining Power of Suppliers

      4. 1.7.4 Threat of Substitutes

      5. 1.7.5 Intensity of Competitive Rivalry

    8. 1.8 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Power

      1. 2.1.1 less than 300 Watt

      2. 2.1.2 300-600 Watt

      3. 2.1.3 More than 600 Watt

    2. 2.2 By Bowl Capacity

      1. 2.2.1 Less than 500 ml

      2. 2.2.2 500-1000 ml

      3. 2.2.3 More than 1000 ml

    3. 2.3 By Application

      1. 2.3.1 Residential

      2. 2.3.2 Commercial

    4. 2.4 By Distribution Channel

      1. 2.4.1 Specialty Stores

      2. 2.4.2 Multi Branded Stores

      3. 2.4.3 Direct Sales

      4. 2.4.4 Online

India Electric Vegetable Choppers Market Size FAQs

The India Electric Vegetable Choppers Market is projected to register a CAGR of greater than 5% during the forecast period (2024-2029)

Prestige, Bajaj, Philips, Wonderchef and Glen are the major companies operating in the India Electric Vegetable Choppers Market.

India Electric Vegetable Choppers Market Report Snapshots

India Electric Vegetable Choppers Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)