Market Trends of India E-commerce Logistics Industry
The Growth of E-commerce Sales is Driving the Expansion of the Market
The Indian e-commerce market is growing predominantly and is expected to surpass the United States to become the second-largest e-commerce market in the world by 2034, as per the India Brand Equity Foundation. The Indian e-commerce market is expected to reach USD 197 billion by 2027 from USD 102.75 billion in 2023.
The e-commerce business helps the sellers sell globally and market the business using marketing tools that help create, execute, and analyze campaigns on Facebook and Google. The sellers can use a single dashboard to manage orders, shipping, and payments, which is highly flexible. The improvement of consumer experiences in e-commerce stores is evident through the same-day delivery process and flexible options. Due to these efficiencies, there is continuous growth in e-commerce sales across the existing and upcoming years.
The number of players entering the e-commerce industry is gradually increasing due to the expectation of increased penetration on the internet and smartphone users. Online retailers are partnering with third-party logistics (3PL) providers to manage issues related to delivery, such as inventory, packaging, shipping, warehousing, and tracking. This is directly contributing to the revenue of the logistics industry.
The Number of Internet Users in India is Increasing
Statista expects the number of internet users to reach 1,232.33 million by 2027. It is estimated to increase in urban and rural regions, indicating dynamic growth in access to the Internet. India is the second largest online market globally, ranking only behind China, according to a report by the Internet and Mobile Association of India (IAMAI). Due to the increase in mobile connectivity, growth in the purchasing behavior of women, and penetration in rural areas, the number of users has increased gradually.
The Digital India program drove the number of internet users to 692 million in 2023, per the India Brand Equity Foundation data. Of the total internet connections, 55% were in urban areas, 97% were wireless. The number of smartphone users in India is expected to reach 887.4 million by 2030, which shows an increase in users. India has the highest data consumption rate worldwide, at 14.1 GB of data per person a month.
