India Consumer Speaker Market Share

Market Share of India Consumer Speaker Industry

The Indian Consumer Speaker Market is moderately competitive owing to the presence of several established players. The growing penetration of these devices among the middle-class population of the country is attracting new players to enter the market, which is increasing regional competition. Some of the key players operating in the market include Amazon Inc, Google India Private Limited, Sony India Private Limited, and Xiaomi Corporation.

• June 2022 - Samsung launched its 2022 Soundbar lineup with wireless Dolby Atmos. They feature Q-Symphony, SpaceFit Sound Advance, 3D Audio, and dtsX for a unique sound experience. Users can experience high-octane audio from the Soundbar with a Wi-Fi connection while taking advantage of the wireless Dolby Atmos feature. The Q-Symphony feature allows the Soundbar to sync with the compatible Samsung TV's speakers.
• April 2022 - April 2022 - Mivi launched sound bars Fort S60 and Fort S100, which are made in India. The products are manufactured at Mivi's Hyderabad manufacturing plant. The sound bars feature a 2.2 channel that offers an immersive surround-sound experience. They provide an easy plug and play option with multiple input modes, including Bluetooth, AUX, Coaxial, and USB.
• October 2021 - Bose expanded its SoundLink lineup and unveiled the SoundLink Flex. The Bluetooth speaker is suitable for users traveling to hills because of the ultra-rugged design that it comes with. The Bose SoundLink Flex comes with exclusive Bose technologies to deliver deep, clear sound and loud enough for any outdoor adventure. Bose claims that the portable speaker can provide up to 12 hours of playtime. Bose has launched its SoundLink Flex in the United States for USD 149 (roughly INR 11,000).
• September 2021 - Boat lifestyle plans to develop its initial public offering to raise USD 4.67 billion. Among prominent investors in the company is US-based private equity firm Warburg Pincus, which holds a 30% stake. Other investors in the company include Qualcomm Ventures and Fireside Ventures, which jointly hold less than a 5% share. The company is expected to file a draft red herring prospectus in a couple of months, and the IPO is likely to hit the street by early 2022.

India Consumer Speaker Market Leaders

1. Amazon Retail India Private Limited

2. Google India Private Limited

3. HARMAN International India Pvt Ltd (JBL)

4. Sony India Private Limited

5. Imagine Marketing Pvt Ltd (Boat)

*Disclaimer: Major Players sorted in no particular order