India Breakfast Cereals Market Size (2024 - 2029)

India Breakfast Cereal Market Analysis

Indian breakfast cereals market is expected to witness a CAGR of 8.2% during the next five years.

Cereals have always been a major part of the Indian breakfast, and the breakfast cereals market is growing in India. Breakfast cereal manufacturers are using the nutritional plank as a growth strategy. People's lifestyles are changing with increasing spending power and a higher need for convenience. These factors have encouraged Indians to choose breakfast cereals, especially in urban areas. Oats have emerged as the fastest-growing subcategory in the last few years. Also, the entry of Marico with its Saffola Oats and Pepsico with Quaker oats made its cereals mainstream.

Market players are creating innovative breakfast cereals with different flavors and ingredients and attracting consumers. The Government of India has taken the initiative to educate people about the importance of cereals in daily diets. The government is collaborating with major players in the market and running campaigns through online platforms. For instance, in March 2021, Pepsico India, in collaboration with United Way Delhi, launched an awareness program about a nutritious diet and the importance of whole grains. Increasing disposable incomes, the requirement for nutrition, and consumer preferences are driving the market in India.

India Breakfast Cereal Industry Segmentation

Breakfast cereal is made from processed grains or multiple grains, such as corn, oats, wheat, and others, that are considered the day's first meal. India's breakfast cereals market is segmented by type and distribution channel. Based on type, it is segmented as ready-to-eat and ready-to-cook. By distribution channel, the market is segmented into supermarkets/hypermarkets, independent retailers, online retail stores, specialty stores, convenience stores, and other distribution channels. For each segment, the market sizing and forecasts have been done based on the value in USD million.