India Baby Food Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 1.08 Billion |
| Market Size (2029) | USD 1.65 Billion |
| CAGR (2024 - 2029) | 8.91 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
India Baby Food Market Analysis
The India Baby Food Market size is estimated at USD 1.08 billion in 2024, and is expected to reach USD 1.65 billion by 2029, at a CAGR of 8.91% during the forecast period (2024-2029).
As consumers become increasingly aware of the vital role nutrition plays in their babies' growth and development, the demand for baby food and beverage products is on the rise. Parents now understand that proper nutrition during infancy and early childhood can significantly influence their child's long-term health and well-being. Consequently, there's a heightened demand for baby food and beverages tailored to meet the specific nutritional needs of infants and young children. According to MOSPI data from 2023, the rate of labor force participation across India was 57.9%. Consumers across the world are increasingly reaching for fresher and healthier food options for themselves, and they are also demanding the same for their children. Besides, the market is witnessing significant trends, including innovative packaging solutions and the incorporation of specific organic ingredients. These ingredients are selected for their substantial health benefits, particularly those that contribute to cognitive and physical development.
India's economic growth has resulted in higher disposable income among urban middle-class households. For example, according to Macro Trends, India's birth rate in 2024 is 16.750 births per 1,000 people. These factors have contributed to increased demand for baby care products. With more women joining the workforce, there is a greater demand for time-saving products like ready-to-eat food, beverages, and milk formulas. Furthermore, the proliferation of social media platforms has facilitated greater access to information and product recommendations, influencing consumer preferences and driving demand for specific baby care brands and products. For example, in May 2022, Slurrp Farms launched an advertising campaign featuring actress Anushka Sharma as its brand ambassador. Owing to the increasing demand, the market players are launching new products in the market. Similarly, in January 2024, Danone India launched AptaGro. AptaGrow addresses the nutrition requirement of children in the age group of 3-6 years. The products claim to support brain development and overall health.
India Baby Food Market Trends
Increasing Demand for Organic Baby Food is Gaining Momentum
Indian parents are becoming increasingly conscious of the health and nutrition of their children. Organic baby food, which is free from synthetic pesticides, fertilizers, and genetically modified organisms (GMOs), is seen as a better alternative for long-term health benefits, as it reduces the risk of exposing babies to potentially harmful chemicals. With more information available through digital platforms, health campaigns, and rising concerns about food safety, many parents are opting for organic food products that are perceived as safer and healthier for their babies. For instance, Happa Organic, an Indian brand, specializes in organic baby food, offering a product range that includes fruit purees, vegetable purees, and organic cereals. Catering to health-conscious parents, all products are devoid of preservatives, added sugars, and artificial colors, ensuring a clean-label promise.
Additionally, India is witnessing rapid urbanization, which is reshaping consumer lifestyles. With more nuclear families, working mothers, and busy urban lives, many parents are looking for convenient yet healthy food options for their babies. Organic baby food, often available in ready-to-eat or easy-to-prepare formats, fits well into this lifestyle, offering a balance between convenience and nutrition. According to the World Bank data from 2023, the degree of urbanization in India was 36.36%. Owing to the rising demand for organic baby food, the manufacturers are offering a wide variety of organic baby food products in the country. For instance, Hipp Organic offers a wide variety of infant baby foods for different age groups. The products are rich in healthy nutrients like vitamins, minerals, probiotics, and others.
Online Channel Contributes to Expansion of Baby Food Market
In urban areas, many households have dual-income parents with less time for traditional shopping. The convenience of ordering baby food online, with doorstep delivery, saves them time and effort. Due to this, parents are opting to purchase baby food online. Additionally, online platforms offer a broader range of baby food brands than local stores, including international products that might not be easily available in physical retail. Parents who are looking for specific dietary needs (e.g., organic, allergen-free, or fortified baby foods) often find a better selection online. Detailed descriptions, reviews, and ratings available on e-commerce platforms help parents make informed decisions about the products they choose. This transparency builds trust in online purchases.
Major players like Amazon, Flipkart, and specialized platforms such as FirstCry (focused on baby products) provide a wide selection of baby food brands, offering competitive pricing, discounts, and bulk purchase options. The availability of exclusive online deals attracts more buyers. For example, First Cry offers different brands of baby food products including Nestle, Aptamil, Similac, Dexolac, and many more. Moreover, many pediatricians frequently recommend specific types of infant nutrition products, and consumers increasingly utilize e-commerce platforms to procure these specialized products. Thus, the demand for baby food is expected to increase through online stores, owing to the rising internet penetration in the country.
India Baby Food Industry Overview
Indian baby food market is competitive with regional and global players dominating the market. The prominent players in the market include Nestle SA, Abbott Nutrition, Amway Corp, Danone SA, and Reckitt Benckiser Limited LLC. The demand for healthy and nutritious baby food products is increasing in the country due to which, the market players are offering different types of healthy baby food products. The market players are adopting strategies like product launches, partnerships, expansions, acquisitions, and others. Besides, to cater to the preferences of health-conscious and vegan consumers, companies are developing organic, plant-based, and fortified baby foods.
India Baby Food Market Leaders
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Nestle SA
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Abbott Nutrition
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Reckitt Benckiser Limited LLC
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Danone SA
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Amway Corp
*Disclaimer: Major Players sorted in no particular order
India Baby Food Market News
- August 2024: Baby food startup brand Babe Burp funded INR 8 crore in a pre-series in collaboration with a venture capital fund, Gruhas Collective Consumer Fund. The purpose of this collaboration was to innovate baby food products.
- August 2023: Sresta Natural Bioproducts has launched a new line of organic baby and children's food products. Targeting children aged six months to four years, these offerings cater to the youngest demographic. The frozen food range includes a variety of items such as bread, rotis, chapatis, and samosas.
- December 2022: Mother Nature brand launched a parent-tested baby food range. The products are claimed to be nutritious, preservative-free, and appetizing. The products are available in 12 different fruit flavors including fruits and vegetables.
India Baby Food Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definitions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Escalating Investment in Baby Food Market
4.1.2 Increasing Consciousness About Infant Health And Nutrition
4.2 Market Restraints
4.2.1 Growing Intolerances of Certain Products Among Babies
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Category
5.1.1 Organic
5.1.2 Conventional
5.2 Product Type
5.2.1 Milk Formula
5.2.2 Dried Baby Food
5.2.3 Ready to Eat Baby Food
5.2.4 Other Product Types
5.3 Distribution Channels
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience/Grocery Stores
5.3.3 Pharmacies/Drug Stores
5.3.4 Online Retail Stores
5.3.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Amway Corp
6.3.2 Abbott Laboratories
6.3.3 Nestle SA
6.3.4 Danone SA
6.3.5 Wholesum Foods Private Limited (Slurrp Farms)
6.3.6 Raptakos Brett & Co Ltd
6.3.7 Early Foods
6.3.8 Nascens Enterprises Private Limirted (Happa Foods)
6.3.9 HiPP International
6.3.10 Reckitt Benckiser Limited LLC
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
India Baby Food Industry Segmentation
Baby food is any soft, easily digestible meal created particularly for human babies aged 4-6 to two years old. The baby food market is segmented by category, product type, distribution channel, and geography. By category, the market is segmented into organic and conventional. By product type, the market is segmented into milk formula, dried baby food, ready-to-eat baby food, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, pharmacies/drug stores, online retail stores, and other distribution channels. The market sizing has been done in value terms in USD for all the abovementioned segments.
| Category | |
| Organic | |
| Conventional |
| Product Type | |
| Milk Formula | |
| Dried Baby Food | |
| Ready to Eat Baby Food | |
| Other Product Types |
| Distribution Channels | |
| Supermarkets/Hypermarkets | |
| Convenience/Grocery Stores | |
| Pharmacies/Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
India Baby Food Market Research FAQs
How big is the India Baby Food Market?
The India Baby Food Market size is expected to reach USD 1.08 billion in 2024 and grow at a CAGR of 8.91% to reach USD 1.65 billion by 2029.
What is the current India Baby Food Market size?
In 2024, the India Baby Food Market size is expected to reach USD 1.08 billion.
Who are the key players in India Baby Food Market?
Nestle SA, Abbott Nutrition, Reckitt Benckiser Limited LLC, Danone SA and Amway Corp are the major companies operating in the India Baby Food Market.
What years does this India Baby Food Market cover, and what was the market size in 2023?
In 2023, the India Baby Food Market size was estimated at USD 0.98 billion. The report covers the India Baby Food Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the India Baby Food Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
India Baby Food Industry Report
Statistics for the 2024 India Baby Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Baby Food analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
