India B2B Events Market Size (2024 - 2029)

India B2B Events Market Analysis

The India B2B Event Market size is estimated at USD 534.70 million in 2024, and is expected to reach USD 930.70 million by 2029, growing at a CAGR of 11.72% during the forecast period (2024-2029).

One of the primary objectives for engaging in B2B event marketing is to create new leads, convert existing ones, and build strong relationships. The industry events allow an organization to network and engage with potential clients by bringing professionals with comparable interests and requirements into one location for a few days.

Many B2B events are planned in the country during the coming years, contributing to the events market growth during the forecast period. Further, the growing number of B2B events from industries such as e-commerce that have significantly grown with the pandemic also contributes to the market’s growth.

• The event industry is dynamic and rapidly expanding in terms of tourism. Events can expand the visitor economy, provide media exposure, promote development, and stimulate infrastructure upgrades, including forming new partnerships when properly hosted. Hosting major events in a city, region, or country provides a once-in-a-lifetime opportunity to rethink or reposition the destination.

• Physical events held the highest share of 85.12% in 2023. Various physical events in the country are anticipated to drive the market. For instance, in April 2024, in a significant move to bolster economic ties, the Indian Embassy, in collaboration with the Investment Board of Nepal (IBN) and the Nepal India Chamber of Commerce and Industry (NICCI), orchestrated a Business-to-Business (B2B) meeting. This event saw participation from 35 delegates representing various sectors such as energy, construction, agriculture, tourism, cold chain, medical devices, finance, consultancy, and law - the meeting aimed to explore potential cooperation areas between Indian and Nepali businesses.

• Various retail events are expected to happen in the country, creating an opportunity for market players to develop new services to capture the market share. The 4th edition of the Ecommerce & Digital Natives Summit 2024 is expected to take place in Bengaluru in September 2024. With engaging sessions, insightful panels, and interactive workshops, this summit promises to be the pinnacle of India's e-commerce revolution.

• The West region was valued and held the highest share of 35.19% in 2023. Mumbai, the financial city of India, is a robust center of trade and business that draws visitors from various sectors. The city is a fine location for events and conventions due to its dynamic atmosphere, thriving economy, and rich cultural legacy. Mumbai has hosted various B2b events in 2023 that span multiple sectors, including technology, finance, retail, and more. These events allow exhibitors to network with influential industry figures, discover new products and services, and keep up with emerging trends and innovations.

• Events continue to be the driving force behind marketing program expenditure as the B2B marketing landscape evolves. However, due to long-standing challenges, many event marketing companies struggle to fully exploit their investments' value. The future is filled with potential for using Artificial Intelligence to overcome these obstacles and open new possibilities. The adoption of AI for B2B events is low; however, it is expected to grow.

• The pre-covid-19 events market in India was strong, with significant events held in 2019 and before. According to EEPC India, over the last decade, the country's event industry has grown 8-10% annually, consisting of 178 organizers who host 553 events annually and play an important role in supplying solutions to India's industrial, technological, and consumer markets.

• The COVID-19 pandemic has heavily affected events across the country. Events have been canceled or postponed with lesser wait times. Post-COVID-19, event organizers have adopted new delivery models, going entirely digital or embracing in-person solutions. Digital activation and expansion of rural areas can also contribute to this growth. Growth in the number of mini-metros has also played a key role. In the last decade, there's been a growing number of reality TV shows in Western countries, and India has followed suit. People's purchasing power is increasing, increasing the number of product launches, thereby contributing to the B2B events.

India B2B Events Industry Segmentation

The Indian B2B events market is defined based on the various revenue streams of exhibitor, sponsorship, and entrance fees through end-user verticals nationwide. The scope of B2B events includes meetings, incentives, conferences and seminars, corporate award shows, launch events, and others.

The analysis is based on market insights captured through secondary and primary research. The study also covers major factors impacting the market's growth in terms of drivers and restraints.

The Indian B2B events market is segmented by platform (physical events, virtual events), by end-user verticals (FMCG, real estate and construction, BFSI, retail, healthcare, automotive, and others), by region (North, East, West, South). The report offers market forecasts and size in value (USD) for all the above segments.