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In-taxi Digital Signage Market Size (2024 - 2029)

The in-taxi digital signage market is experiencing growth driven by the increasing adoption of digital signage in commercial sectors, infrastructural developments in emerging regions, and advancements in display technology. Despite setbacks due to the COVID-19 pandemic, the market is expected to expand, with North America leading in market size and Asia-Pacific showing the fastest growth. Taxi advertising remains a prominent form of outdoor advertising, offering various options for advertisers to reach a wide audience.

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Market Size of In-taxi Digital Signage Industry

In-Taxi Digital Signage Market Overview
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 3.00 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

In-taxi Digital Signage Market Analysis

The in-taxi digital signage market was valued at USD 648.90 million in 2021, and it is expected to reach USD 774.82 million by 2027, registering a CAGR of about 3% during the forecast period (2022 - 2027).

The COVID-19 outbreak has hindered the growth of the in-taxi digital signage market as there were continuous lockdowns and travel restrictions around the world. For instance,

In April 2020, Uber rideshare rival Bolt pulled out of Australia after two and a half years due to plunging demand due to the coronavirus crisis.

Over the long term, the market's growth is driven by factors like increasing adoption of digital signage products in the commercial vertical, rising infrastructural developments in emerging countries, growing demand for 4K and 8K displays, and increasing technological advancements in display products. For instance,

In October 2020, Telelogos, a software provider for digital signage, media, and connected devices, expanded its presence in Latin America by opening an office in Mexico City. The Latin American presence will allow the company to be very reactive to the regional clients' demands and strengthen relations with its local partners.

Taxi advertising is one of the most immediately recognizable kinds of outdoor advertising. Advertisers use taxi ads to make a huge impact on riders, other drivers, and even pedestrians. Taxi top ads, partial or full wrapped taxi ads, taxi trunk ads, and in-cab ads are some of the options available for advertisers.

North America is estimated to dominate the in-taxi digital signage market, showing considerable growth during the forecast period. Asia-Pacific is expected to have the fastest growth during the forecast period.

In-taxi Digital Signage Industry Segmentation

Taxi signage is a way of advertising through LCD screens that are placed on the headrests of front row seats in taxis. Through these screens, advertising agencies help their clients promote their products. Along with advertisements, riders can also view entertainment content, such as music and movies. Software providers develop user interfaces on these screens as per the client's business needs.

The market is segmented by vehicle, display, and geography. The market is segmented by vehicle: luxury/premium taxi and economy/budget taxi. By display, the market is segmented into LCD and LED display. By geography, the market is segmented into North America, Europe, Asia-Pacific, and Rest of the World.

The report offers the market sizes and forecasts in value (USD million) for all the above segments.

Vehicle Type
Luxury/Premium Taxi
Economy/Budget Taxi
Display Type
LCD
LED
Geography
North America
United States
Canada
Rest of North America
Europe
United Kingdom
Germany
France
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
Rest of the World
Saudi Arabia
Brazil
Other Countries
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In-taxi Digital Signage Market Size Summary

The in-taxi digital signage market is poised for growth, driven by the increasing adoption of digital signage products in commercial sectors and advancements in display technologies. The market has faced challenges due to the COVID-19 pandemic, which led to travel restrictions and reduced demand. However, the long-term outlook remains positive, with factors such as rising infrastructural developments in emerging markets and the growing demand for high-resolution displays contributing to market expansion. The market is characterized by a variety of advertising options, including taxi top ads and in-cab displays, which offer significant visibility to advertisers. North America is expected to lead the market, while Asia-Pacific is anticipated to experience the fastest growth, supported by low implementation costs and rapid urbanization.

In Asia-Pacific, the market is experiencing substantial growth due to the integration of advanced digital technologies and the increasing demand for digital signage solutions. The region's burgeoning population and infrastructure development are key drivers of this growth. Countries like China, South Korea, and India are witnessing significant advancements in retail, BFSI, and transportation sectors, further boosting demand for digital signage. The market is fragmented, with numerous local and international players such as Samsung, Apple, and TouchMedia providing hardware and software solutions. Emerging startups are also contributing to market dynamics, offering innovative solutions for in-taxi digital signage. Partnerships and collaborations, such as those between Firefly and Tesla taxis, highlight the market's potential for high-end brand engagement through sustainable platforms.

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In-taxi Digital Signage Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Vehicle Type

      1. 2.1.1 Luxury/Premium Taxi

      2. 2.1.2 Economy/Budget Taxi

    2. 2.2 Display Type

      1. 2.2.1 LCD

      2. 2.2.2 LED

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 United Kingdom

        2. 2.3.2.2 Germany

        3. 2.3.2.3 France

        4. 2.3.2.4 Spain

        5. 2.3.2.5 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Rest of Asia-Pacific

      4. 2.3.4 Rest of the World

        1. 2.3.4.1 Saudi Arabia

        2. 2.3.4.2 Brazil

        3. 2.3.4.3 Other Countries

In-taxi Digital Signage Market Size FAQs

The In-taxi Digital Signage Market is projected to register a CAGR of 3% during the forecast period (2024-2029)

Samsung Electronics Co. Ltd, VeriFone Holdings Inc., Curb Mobility LLC, Apple Inc and 42 Gears mobility systems private limited are the major companies operating in the In-taxi Digital Signage Market.

In-taxi Digital Signage Market Report Snapshots

In-taxi Digital Signage Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)