What is the current In-game Advertising Market size?

The In-game Advertising Market is projected to register a CAGR of 11.35% during the forecast period (2024-2029) Read More

Who are the key players in In-game Advertising Market?

Google LLC, Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc. and IronSource Ltd. are the major companies operating in the In-game Advertising Market. Read More

Which is the fastest growing region in In-game Advertising Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in In-game Advertising Market?

In 2024, the North America accounts for the largest market share in In-game Advertising Market. Read More

What years does this In-game Advertising Market cover?

The report covers the In-game Advertising Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the In-game Advertising Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

In-game Advertising Market Share

Statistics for the 2023 & 2024 In-game Advertising market share, created by Mordor Intelligence™ Industry Reports. In-game Advertising share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

Market Share of In-game Advertising Industry

The Global In-Game Advertising market is moderately consolidated with the presence of several players like Google LLC, Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., IronSource Ltd., etc. The companies continuously invest in strategic partnerships and product developments to gain substantial market share. Some of the recent developments in the market are:

In August 2023, Adlook partnered with Anzu, one of the most advanced in-game advertising platforms. Together, they aim to assist brands and agencies in harnessing the enormous potential of intrinsic in-game advertising through Adlook's next-generation brand growth platform. Due to the new partnership, Adlook's clients can programmatically serve IAB-compliant ingrained in-game video and banner ads at scale across platforms to reach the global gaming audience. Anzu's innovative SDK technology is integrated into games to deliver high-quality direct traffic with complete control over ad placements and first-party data.

In April 2023, TransUnion entered a collaboration with Frameplay, the global player in enabling inherent in-gaming advertising, to offer enhanced audience targeting abilities for brands and marketers to reach relevant gaming audiences at scale effectively. Through TransUnion's TruAudience Platform and Data Marketplace solutions, firms can effectively enhance their data-driven in-game advertising techniques to connect with gamers. The engine at the base of the TruAudience Data Marketplace is a deterministically leveled view of audiences across 80 million-plus United States attached homes, nearly all adults and residencies in the country.