Immune Health Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Global Immune Health Supplements Market Size & Manufacturers and it is Segmented by Product Type (Vitamins and Minerals, Herbal/Botanical Extracts, Amino Acids, Probiotics, and Omega-3 Fatty Acids), Source (Animal-based and Plant-based), Format (Soft Gels, Tablets, Powder, and Liquid), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, and Other Distribution Channels), and Geography.

Immune Health Supplements Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Immune Health Supplements Market Size

Immune Health Supplements Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 7.40 %
Fastest Growing Market Europe
Largest Market Asia Pacific
Market Concentration High

Major Players

Immune Health Supplements Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Immune Heath Supplements Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Immune Health Supplements Market Analysis

The Immune Heath Supplements Market is expected to register a CAGR of 7.4% during the forecast period.

The growth of immune health supplements is primarily driven by consumer know-how regarding their daily health issues, along with an increase in the popularity of wellness trends. Furthermore, the preference for personalized nutrition is one of the key market trends, which may further stimulate market growth. The trend of personalized nutrition is growing, particularly among individuals with gut-related medical conditions, where generic treatment is not effective.

Developed markets in Europe, such as the United Kingdom, Germany, and France, are discovering the untapped segment of customized products based on health claims.Moreover, the expanding distribution channels for these products ensure the high availability of products in the market.On the other hand, across Europe, apart from the adult consumers, the aging population is fueling the demand for immunity-based health supplements to prevent or overcome the existing health conditions.

Immune Health Supplements Industry Overview

The global immune health supplements market is fragmented and competitive in nature, which has witnessed a strong demand for new products, with the inclusion of natural, plant-based, and organic ingredients. The major players operating in this segment are thriving for their market shares, with new product developments as one of the most adopted strategies, followed by mergers, acquisitions, and expansions.

Major players operating in the global immune health supplements market are Amway Corp., Glanbia, Bayer AG, Himalaya Drug Company, and NOW Foods, among others.

Immune Health Supplements Market Leaders

  1. Bayer AG

  2. Amway Corp.

  3. Glanbia PLC

  4. Now Foods

  5. The Himalayan Drug Company

  6. Bayer AG

  7. *Disclaimer: Major Players sorted in no particular order
Immune Health Supplements Market Concentration
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Immune Health Supplements Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables and Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Vitamins & Minerals
    • 5.1.2 Herbal/Botanical Extracts
    • 5.1.3 Amino Acids
    • 5.1.4 Probiotics
    • 5.1.5 Omega-3 Fatty Acids
  • 5.2 By Source
    • 5.2.1 Animal Based
    • 5.2.2 Plant Based
  • 5.3 By Format
    • 5.3.1 Soft Gels
    • 5.3.2 Tablets
    • 5.3.3 Powder
    • 5.3.4 Liquid
  • 5.4 By Distribution Channel
    • 5.4.1 Supermarkets and Hypermarkets
    • 5.4.2 Convenience Stores
    • 5.4.3 Pharmacies & drug stores
    • 5.4.4 Online Retail
    • 5.4.5 Others
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 United Kingdom
    • 5.5.2.2 Germany
    • 5.5.2.3 Spain
    • 5.5.2.4 France
    • 5.5.2.5 Italy
    • 5.5.2.6 Russia
    • 5.5.2.7 Rest of Europe
    • 5.5.3 Asia Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 Rest of Asia Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Rest of South America
    • 5.5.5 Middle East & Africa
    • 5.5.5.1 South Africa
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 Rest of Middle East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Amway Corp
    • 6.4.2 Bayer AG
    • 6.4.3 NOW Foods
    • 6.4.4 Koninklijke DSM N.V.
    • 6.4.5 The Himalayan Drug Company
    • 6.4.6 Glanbia, Plc
    • 6.4.7 NutriGold Inc
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

8. IMPACT OF COVID-19 ON THE MARKET

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Immune Health Supplements Industry Segmentation

The global immune health supplements market is segmented by product type, source, format, distribution channel, and geography. By product type the market is segmented into vitamins, minerals, herbal/botanical extracts, amino acids, probiotics, and omega-3 fatty acids. By source, the market is segmented into animal-based and plant-based. By format, the market is segmented into soft gels, tablets, powder, and liquid. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.

By Product Type Vitamins & Minerals
Herbal/Botanical Extracts
Amino Acids
Probiotics
Omega-3 Fatty Acids
By Source Animal Based
Plant Based
By Format Soft Gels
Tablets
Powder
Liquid
By Distribution Channel Supermarkets and Hypermarkets
Convenience Stores
Pharmacies & drug stores
Online Retail
Others
By Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific China
India
Japan
Australia
Rest of Asia Pacific
South America Brazil
Argentina
Rest of South America
Middle East & Africa South Africa
Saudi Arabia
Rest of Middle East & Africa
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Immune Health Supplements Market Research FAQs

What is the current Immune Heath Supplements Market size?

The Immune Heath Supplements Market is projected to register a CAGR of 7.4% during the forecast period (2025-2030)

Who are the key players in Immune Heath Supplements Market?

Bayer AG, Amway Corp., Glanbia PLC, Now Foods, The Himalayan Drug Company and Bayer AG are the major companies operating in the Immune Heath Supplements Market.

Which is the fastest growing region in Immune Heath Supplements Market?

Europe is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Immune Heath Supplements Market?

In 2025, the Asia Pacific accounts for the largest market share in Immune Heath Supplements Market.

What years does this Immune Heath Supplements Market cover?

The report covers the Immune Heath Supplements Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Immune Heath Supplements Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Immune Health Supplements Industry Report

Statistics for the 2025 Immune Heath Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Immune Heath Supplements analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.