Market Trends of Hydrolyzed Whey Protein Industry
This section covers the major market trends shaping the Hydrolyzed Whey Protein Market according to our research experts:
The evolving world of sports nutrition
Nutrition has always played a special role in sports, where following a specific blend of nutrition has led to subsequent positive results for sports enthusiasts. On the other hand, a large number of amateur athletes perform daily physical activity both recreationally and semiprofessionally. That population also seeks to achieve an improvement in their personal brands, which can be reached following proper nutritional guidelines. In athlete population, nutrient requirements are incremented compared with non-athlete population. This has led to a surge in the sales of sports related protein powders, altogether.
As consumers seeks the clean tasting profile across every nutrition based products, manufacturers operating in this segment has vested a lot of interest in improving thier offerings profile. European whey protein manufacturer Carbery has re-launched its Optipep range of hydrolyzed whey proteins for sports nutrition market based on a clean tasting profile with the use of specialist enzymes technology.
Rapid growth of Skin care Cosmetics
The beauty consumers desire in terms of preventive measures to maintain skin health has lead to a considerable growth opportunities in both cosmetics and dermo-cosmetics sector. The advent of more sophisticated routines and skin regimes have led to consumers becoming more educated about using products more regularly and preventing skincare damages.
Hydrolyzed whey protein are known to be a part of skin care products, where the main role includes imparting lightening factor, as hydrolyzed whey acts as a whiteninig agent. on the other hand, whey protein helps to boost natural production of collagen and elastin, which helps to make skin more plump and combats slackness. Hydrolyzed whey protein, with a combination of other ingredients have found its application across skin care, facial care, facial clensing, body care, baby care, and as a part of sun protection, after sun & sun tanning.
