Hungary POS Terminal Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 13.87 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Hungary POS Terminal Market Analysis
The Hungary POS terminal market is expected to register a CAGR of 13.87% over the next five years. The POS terminal systems have changed in the present market from transaction-oriented devices to systems that support, assist, and interface with organizations' CRM and other financial solutions. This situation has made it possible for businesses to use POS terminal-captured transactional data for business intelligence purposes.
- The wholesale and retail sectors remain among the most significant pillars of the Hungarian economy. But due to Covid 19 and the subsequent restrictions, both sectors have been the hardest hit. However, the COVID-19 pandemic created a demand for contactless payments, enhancing the total need for POS terminals equipped with NFC, RFID, and other technologies accepting payments from contactless chip cards or digital interface cards.
- The rise in online shoppers is one of the pivotal factors augmenting the total market in Hungary. For instance, as per the Hungarian Central Statistical Office, the total share of online shoppers grew significantly in Hungary. Last year, the overall share of people shopping online reached nearly 74.3%.
- Furthermore, the total share of urban population in Hungary is huge and growing year-on-year. As per World Bank, last year, 72.25% of Hungary's total population lived in urban areas and cities, whereas in 2020, 71.94% of Hungary's total population lived in urban areas and cities. This shows a greater degree of urbanization in Hungary, which acts as one of the key drivers of the market that will positively impact its market growth.
- Moreover, Hungary's overall share of individuals using the internet to sell goods or services has risen significantly in the last few years. According to Eurostat, households accessing the internet increased to 93% in the previous year. This rise in the overall usage of the internet to sell goods or services by individuals in Hungary will boost the Hungary POS terminal market and is expected to create ample opportunities in the upcoming days.
- On the other hand, the steady growth in security concerns due to the usage of critical information while using the POS terminal could be a factor that can stifle the market growth in Hungary.
Hungary POS Terminal Market Trends
This section covers the major market trends shaping the Hungary POS Terminal Market according to our research experts:
The Rise in the Total Number of Payment Transactions in Hungary
- The digitalization of payments has accelerated the move to cashless transactions. Even before COVID-19, contactless payments were on an upwards trajectory, facilitating a shift toward cashless countries. Although cash is still a popular means of payment in Hungary, the data for the previous year shows that debit cards are playing an increasingly major role in the lives of Hungarians when they decide to spend their money. This significant change is mainly due to the Covid-19 pandemic.
- In the previous year, Hungarians started to gravitate toward debit card purchases a lot more; never before have so many card purchases been made in Hungary than in the third quarter of the same year. Between July and September, 322 million transactions were made with domestically issued debit cards. This is 40 million or almost 15% more than in the previous quarter, which saw the highest number of card purchases in Hungary, based on data from the National Bank of Hungary (MNB).
- According to GKI digital, in the previous year, one-third of online orders were paid using a card upon delivery. Another 31% of the packages were paid for through electronic payment methods. This shows that the people in Hungary are very likely to pay through cards or by electronic payment methods, which is a positive indication of the market's growth in the region.
- Moreover, the rise in the number of e-commerce transactions in Hungary is vital in augmenting market growth. According to GKI digital data, in the last year, the total number of e-commerce transactions reached nearly 69 million in Hungary. The most online purchases were made in the apparel, fashion, and sports products categories totaling over 14 million.
- As per Hungarian Central Statistical Office, in the last year, the share of online shopping grew to 74.3%, whereas it was only 70.6% the year before that. This rise in online shopping will enhance the market growth exponentially.
Rise of Retail Trade in Hungary
- An increase in the total percentage of enterprises that sell online in the country is acting as a catalyst for market growth.
- In addition, the online share of the retail trade turnover in Hungary is in the rising phase. The share of the total retail trade revenue increased considerably in Hungary due to the COVID-19 outbreak. Based on the data from GKI digital, in 2021, e-commerce accounted for over 10% of online retail turnover. This rise in Hungary's total retail trade revenue is a positive indication of market growth.
- Moreover, per the data from Eurostat, the total percentage of e-commerce as a proportion of the total turnover of enterprises in Hungary in the last decade has risen. Last year, the turnover share from e-commerce for business enterprises totaled 21% in Hungary. Additionally, the turnover share from e-commerce for business enterprises is expected to grow primarily due to the rising trend of payment transactions prevailing in the country.
- Also, as per GKI digital, Hungary's total number of online orders followed an increasing trend over time. Last year, domestic online orders peaked at almost 70 million. This rise in domestic online orders will significantly boost the market's growth.
- Furthermore, with the growing popularity of e-commerce, online retail trade revenue has increased year over year in Hungary. In 2021, revenues from online retail totaled USD 3.2 Billion, per GKI digital data.
Hungary POS Terminal Industry Overview
Due to the existence of a few players, the Hungary POS Terminal Market is slightly fragmented. Moreover, because of the partnerships and recent advancements in the market, the sector is characterized by moderate competition. Worldline SA, Paymentwall Inc., and Novopayment, among other companies, are some of the prominent participants in the field.
In January 2022, Worldline collaborated with Spreedly, the provider of the leading Payment Orchestration platform, and announced that Worldline had joined the Spreedly Payment Service Provider Program. Spreedly's Partnership Program was created to further support a vision for a diversified and inclusive payments ecosystem by offering connectivity and flexibility for all players, including payment service providers.
Hungary POS Terminal Market Leaders
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Worldline SA
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Novopayment
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SRS Informatika Kft.
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B-Payment Szolgáltató Zrt.
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Quadrapay
*Disclaimer: Major Players sorted in no particular order
Hungary POS Terminal Market News
- March 2022: Worldline, a global leader in payments, has announced the official launch of its partnership with Microsoft Dynamics 365 Fraud Protection. The collaboration will enable Worldline's enterprise-level customers to deal with increasing challenges caused by online payment fraud.
- July 2022 - Worldline and manager.one, winner of Worldline's E-Payments Challenge, signed a partnership to manage expense policies on corporate cards smartly. The partnership will combine Worldline's pan-European Card Issuing Processing platform and manager.one's expertise in business expense management. This white-label solution will enable banks to take the web and mobile banking experience to the next level, simplifying the issuing and management of business cards for their customers.
Hungary POS Terminal Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definitions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
4.4 Assessment of COVID-19 Impact on the Market
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 The rise in the total number of payment transactions in Hungary
5.1.2 Rise of retail trade in Hungary
5.2 Market Challenges
5.2.1 Growth is the security concerns due to the usage of critical information
5.3 Market Opportunities
5.3.1 Increasing adoption of in-store mobile payments among customers
5.4 Key Regulations and Complaince Standards of PoS Terminals
5.5 Commentary on the rising use of contactless payment and its impact on the industry
5.6 Analysis of Major Case Studies
6. MARKET SEGMENTATION
6.1 By Type
6.1.1 Fixed Point-of-sale Systems
6.1.2 Mobile/Portable Point-of-sale Systems
6.2 By End-User Industry
6.2.1 Retail
6.2.2 Hospitality
6.2.3 Healthcare
6.2.4 Other End-user Industries
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Worldline SA
7.1.2 eService Sp. z o.o.
7.1.3 Novopayment
7.1.4 Quadrapay
7.1.5 SRS Informatika Kft.
7.1.6 myPOS
7.1.7 B-Payment Szolgáltató Zrt.
7.1.8 Ingenico
7.1.9 Fizetési Pont
7.1.10 Bartimex Kft.
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OUTLOOK OF THE MARKET
Hungary POS Terminal Industry Segmentation
A POS terminal is an electronic tool applied at retail places to conduct card payments. It accepts and processes the cardholder's payment. The terminal's duties involve reading the data of a client's credit/debit card, transferring the money from the client's account to the trader's, and recording the transaction details.
The Hungary POS Terminal Market is segmented by Type (Fixed Point-of-sale Systems, Mobile/Portable Point-of-sale Systems), End-User Industry (Retail, Hospitality, Healthcare).
The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.
| By Type | |
| Fixed Point-of-sale Systems | |
| Mobile/Portable Point-of-sale Systems |
| By End-User Industry | |
| Retail | |
| Hospitality | |
| Healthcare | |
| Other End-user Industries |
Hungary POS Terminal Market Research FAQs
What is the current Hungary POS Terminal Market size?
The Hungary POS Terminal Market is projected to register a CAGR of 13.87% during the forecast period (2024-2029)
Who are the key players in Hungary POS Terminal Market?
Worldline SA, Novopayment, SRS Informatika Kft., B-Payment Szolgáltató Zrt. and Quadrapay are the major companies operating in the Hungary POS Terminal Market.
What years does this Hungary POS Terminal Market cover?
The report covers the Hungary POS Terminal Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Hungary POS Terminal Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Hungary POS Terminal Industry Report
Statistics for the 2024 Hungary POS Terminal market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hungary POS Terminal analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
