Market Share of Household Insecticides Industry
The household insecticides market is consolidated, with major players accounting for the majority of the market share. FMC Global Specialty Solutions, Godrej Consumer Products Limited, S.C Johnson & Son, Spectrum Brands, and Natural INSECTO Products Inc. are some of the major players in the market. Product innovation is a go-to-market strategy for companies to increase market penetration in rural areas and consumption growth in urban areas. The players also heavily focus on developing integrated marketing communications such as television, newspapers, Internet, and radio advertisements to increase sales.
Household Insecticides Market Leaders
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FMC Global Specialty Solutions
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Godrej Consumer Products Ltd
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S. C. Johnson & Son, Inc.
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Spectrum Brands, Inc.
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Natural INSECTO Products, Inc.
*Disclaimer: Major Players sorted in no particular order
