Household Beauty Appliances Market Size and Share
| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR | 6.00% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Household Beauty Appliances Market Analysis by Mordor Intelligence
The Household Beauty Appliances Market is expected to register a CAGR of 6% during the forecast period.
- Evolving fashion trends and growing fashion consciousness among consumers are influencing the market’s growth. The introduction of smart household beauty appliances is also a trend affecting the market.
- Millennials are the prime focus consumers of household beauty appliances. Some of the household beauty appliance manufacturers have introduced smart household appliances due to their user-friendly interface, advanced features, and aesthetic designs.
- The growing penetration of home-use grooming devices for men is one of the key trends observed in the market. In recent years, the home-use beauty devices industry has witnessed the introduction of men’s grooming devices by key players.
- Increasing interest of consumers towards easy-to-use home-use beauty devices, rising prevalence of skin diseases, and a surge in disposable income are the factors driving the growth of the market.
- Increasing demand for multi-functional devices is a growth opportunity for the players in the market.
- Constantly changing fashion trends, including hairstyles, are driving the demand for personal care products and personal care appliances globally.
- Technological advances in household beauty appliances have raised the expectations of individuals who are demanding better quality beauty appliances. Along with developing markets, emerging economies have also reflected higher adoption of beauty appliances.
Global Household Beauty Appliances Market Trends and Insights
Hair Styling Appliances are Dominating the Market
Hair styling appliances are gaining popularity among individuals of all age groups. The main aspect of driving the sales of various hair styling appliances is the growing emphasis on people's self-maintenance and appearance. Use of hair styling appliances has been higher among females. However, with the rising trend of self-grooming and personal hygiene, the use of these appliances has been increasing among men population as well. The growing number of men spending on hair styling appliances, increasing the use of electric hair care devices such as hair straighteners, hair dryers, and other appliances, continues to influence the growth of the segment globally. The segment is expected to continue to dominate the household beauty appliances market throughout the forecast period.
Asia-Pacific is Expected to Witness the Highest Growth
The Asia Pacific region is expected to continue fuelling the growth of the global household beauty appliances market. The increasing population in India and China has largely contributed to the use of beauty appliances. Moreover, manufacturers have introduced various upgrades in their products that have spurred the adoption of beauty appliances across the region. Sales of beauty appliances in this region are growing at a higher rate, driven by the middle-class population in China and India.
Competitive Landscape
The report covers major international players operating in the Household Beauty Appliances Market. The market is dominated by players such as Conair Corporation, Helen of Troy, Koninklijke Philips N.V., Panasonic Corporation, and others. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.
Household Beauty Appliances Industry Leaders
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Helen of Troy
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Panasonic Corporation
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Koninklijke Philips N.V.
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Tescom
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Tria Beauty, Inc.
- *Disclaimer: Major Players sorted in no particular order
Global Household Beauty Appliances Market Report Scope
A complete background analysis of the Household Beauty Appliances Market, which includes an assessment of the parental market, emerging trends by segments and regional markets, Significant changes in market dynamics and market overview is covered in the report. The report also features the qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.
| Hair Styling Appliances |
| Hair Removal Appliances |
| Other Beauty Appliances |
| Supermarkets/Hypermarkets |
| Specialty Stores |
| Online |
| Others |
| North America |
| Europe |
| Asia-Pacific |
| South America |
| Middle East and Africa |
| By Product | Hair Styling Appliances |
| Hair Removal Appliances | |
| Other Beauty Appliances | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Specialty Stores | |
| Online | |
| Others | |
| Geography | North America |
| Europe | |
| Asia-Pacific | |
| South America | |
| Middle East and Africa |
Key Questions Answered in the Report
What is the current Household Beauty Appliances Market size?
The Household Beauty Appliances Market is projected to register a CAGR of 6% during the forecast period (2025-2030)
Who are the key players in Household Beauty Appliances Market?
Helen of Troy, Panasonic Corporation, Koninklijke Philips N.V., Tescom and Tria Beauty, Inc. are the major companies operating in the Household Beauty Appliances Market.
Which is the fastest growing region in Household Beauty Appliances Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Household Beauty Appliances Market?
In 2025, the North America accounts for the largest market share in Household Beauty Appliances Market.
What years does this Household Beauty Appliances Market cover?
The report covers the Household Beauty Appliances Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Household Beauty Appliances Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Household Beauty Appliances Market Report
Statistics for the 2025 Household Beauty Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Household Beauty Appliances analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
