Market Trends of Hospitality Industry In Switzerland
Rising Online Bookings Fueling the Market
The Swiss hospitality industry has undergone a significant digital transformation, as many bookings are being made online. Two developments that accelerated the digital transformation process have been the COVID-19 pandemic and evolving traveler expectations. Because of digitalization, hoteliers now operate their businesses and handle customer expectations in a very different way. These days, hoteliers use mobile apps extensively to streamline operations and enhance the visitor experience. Using these apps, hotel operators can quickly and individually cater to each guest's needs while managing multiple aspects of the visitation cycle. Tech-driven solutions help hoteliers stay competitive, attract new business, and provide a great guest experience. The impending digital revolution is expected to significantly change how the Swiss hotel industry operates and interacts with its customers.
Increase in Business Travel Fueling the Market
Switzerland is a global hub for corporate activities, accommodating the head offices of numerous multinational corporations and international institutions. Locations like Basel, Geneva, and Zurich are known to have thriving business environments. Business visitors regularly visit this location and require accommodation, conference facilities, and other hospitality services during their stays. For business travelers, Switzerland provides state-of-the-art conference and meeting facilities. Modern meeting rooms, corporate support services, and audiovisual technologies are standard in hotels. Large-scale events are also lured to specially designed convention centers like Palexpo in Geneva and Messe Basel in Basel, which provide spacious exhibition spaces and conference facilities.
