Market Trends of Morocco Hospitality Industry
Rising Tourist Arrivals to Morocco is Driving the Hospitality Market
Morocco welcomed around 11 million tourists last year, solidifying its position as a top global destination. Tourism employs nearly 550,000 people, representing 15% of the country's workforce. In September of this year, the country has experienced a 7% increase in tourist arrivals, with over 960,000 visitors.
The tourism industry in Morocco is showing significant growth this year. The Ministry of Tourism reported a 10% increase, bringing the total to almost one million tourists. In January, Morocco received 992,000 tourists, with a 9.5% increase in returning Moroccan expatriates, surpassing the 11% rise in foreign tourists.
Rising Online Travel-related Bookings in Morocco
The Moroccan travel and tourism industry is projected to experience a significant shift, with online sales expected to contribute 82% of its revenue. This surge is primarily driven by the increasing reliance on the internet for travel-related information and reviews. The internet now serves as a comprehensive platform for travelers, offering resources such as customer reviews, destination visuals, weather updates, maps, and guides. Notably, prominent booking portals like booking.com are tailoring their offerings to cater to diverse trip preferences.
Airbnb, a leading US-based reservation and hospitality service, has significantly boosted Morocco's tourism since entering the Moroccan market. The platform facilitates rentals by charging fees to both guests and hosts, further contributing to the digital transformation of the country's tourism industry.
