Morocco Hospitality Market
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 0.83 Billion |
| Market Size (2029) | USD 1.10 Billion |
| CAGR (2024 - 2029) | 5.89 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Morocco Hospitality Market Analysis
The Morocco Hospitality Industry is expected to grow from USD 0.83 billion in 2024 to USD 1.10 billion by 2029, at a CAGR of 5.89% during the forecast period (2024-2029).
The Moroccan government has implemented several measures to stimulate tourism, including improving infrastructure, reducing taxes, and simplifying visitor procedures. These actions have created a favorable investment environment, increasing foreign tourist arrivals and local employment opportunities. The Moroccan tourism industry is anticipated to recover from the economic downturn, resulting in higher visitor numbers and improved national prosperity. A key driver of market growth is the trend toward local and authentic travel experiences. Travelers increasingly seek alternatives to traditional tourism, opting for more genuine local encounters. This shift is expected to gain momentum as tourists become more environmentally conscious, potentially driving market growth in the coming years.
According to a report by Anniver, Morocco experienced a 41% increase in arrivals from various countries compared to the previous year. France, Spain, and the United Kingdom led this growth with gains of 33%, 45%, and 41%, respectively. Arrivals from Poland and China more than doubled, indicating Morocco's growing appeal across diverse global markets.
Morocco Hospitality Market Trends
Rising Tourist Arrivals to Morocco is Driving the Hospitality Market
Morocco welcomed around 11 million tourists last year, solidifying its position as a top global destination. Tourism employs nearly 550,000 people, representing 15% of the country's workforce. In September of this year, the country has experienced a 7% increase in tourist arrivals, with over 960,000 visitors.
The tourism industry in Morocco is showing significant growth this year. The Ministry of Tourism reported a 10% increase, bringing the total to almost one million tourists. In January, Morocco received 992,000 tourists, with a 9.5% increase in returning Moroccan expatriates, surpassing the 11% rise in foreign tourists.
Rising Online Travel-related Bookings in Morocco
The Moroccan travel and tourism industry is projected to experience a significant shift, with online sales expected to contribute 82% of its revenue. This surge is primarily driven by the increasing reliance on the internet for travel-related information and reviews. The internet now serves as a comprehensive platform for travelers, offering resources such as customer reviews, destination visuals, weather updates, maps, and guides. Notably, prominent booking portals like booking.com are tailoring their offerings to cater to diverse trip preferences.
Airbnb, a leading US-based reservation and hospitality service, has significantly boosted Morocco's tourism since entering the Moroccan market. The platform facilitates rentals by charging fees to both guests and hosts, further contributing to the digital transformation of the country's tourism industry.
Morocco Hospitality Industry Overview
The Moroccan hospitality industry is fragmented. It is made up of independent domestic hotels, as well as multinational hotels and associated brand chains. While international brands are well-positioned, they are mostly limited to capital cities, whereas independent domestic hotels are scattered across the country. Some of the most prominent names in the Moroccan hospitality industry include Accor SA Luxury Hotels Group, Wyndham Hotels & Resorts, Kenzi Hotel Group, and Marriott International Inc.
Morocco Hospitality Market Leaders
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Accor SA
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Louvre Hotels Group
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Wyndham Hotels and Resorts
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Kenzi Hotel Group
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Marriott International, Inc.
*Disclaimer: Major Players sorted in no particular order
Morocco Hospitality Market News
- January 2024: IDeaS, a leader in hospitality revenue optimization software and services, partnered with Accor, a global hospitality group. Accor, which operates over 45 hotel brands across various segments, selected IDeaS as its global revenue management software (RMS) provider after a thorough selection process.
- November 2023: St. Regis Hotels and Resorts expanded its presence in Morocco by opening a new property in Tamuda Bay. This resort, developed by Abu Dhabi-based private investment and real estate development firm Eagle Hills, is part of the Marriott Bonvoy portfolio. The property features 83 guest rooms and 17 suites, each with private balconies offering sea views. Additionally, it includes a 1,800-square-foot presidential suite.
Morocco Hospitality Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Leisure and Recreational Activities is Driving the Growth of The Market
4.2.2 Increase in Hotel and Restaurant Construction Projects
4.3 Market Restraints
4.3.1 Skilled and Trained Staff Shortages is Impacting the Market
4.4 Market Opportunities
4.4.1 Promoting Sustainable Tourism Will Continue to Dominate the Market
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Buyers
4.5.2 Bargaining Power of Suppliers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitutes
4.5.5 Intensity of Competitive Rivalry
4.6 Insights of Technology Innovations in the Market
4.7 Insights on Government Regulations and Industry Policies
4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Chain Hotels
5.1.2 Independent Hotels
5.2 By Segment
5.2.1 Service Apartments
5.2.2 Budget and Economy Hotels
5.2.3 Mid and Upper Mid-scale Hotels
5.2.4 Luxury Hotels
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration
6.2 Company Profiles
6.2.1 Accor SA
6.2.2 Louvre Hotels Group
6.2.3 Wyndham Hotels and Resorts
6.2.4 Kenzi Hotel Group
6.2.5 Marriott International Inc.
6.2.6 Melia Hotels International
6.2.7 Onomo Hotels
6.2.8 Radisson Hotel Group
6.2.9 Rotana Hotels & Resorts
6.2.10 Hyatt Hotels Corporation*
- *List Not Exhaustive
7. MARKET FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
Morocco Hospitality Industry Segmentation
Hospitality involves welcoming and entertaining guests in a manner that ensures they feel well cared for. It leverages ambiance, service, and products or amenities to provide guests with the best experience possible. The hospitality market in Morocco is segmented by type and segment. By type, the market is segmented into chain hotels and independent hotels. By segment, the market is segmented into service apartments, budget and economy hotels, mid- and upper mid-scale hotels, and luxury hotels. The report offers market size and forecasts for the Moroccan hospitality industry in value (USD) for all the above segments.
| By Type | |
| Chain Hotels | |
| Independent Hotels |
| By Segment | |
| Service Apartments | |
| Budget and Economy Hotels | |
| Mid and Upper Mid-scale Hotels | |
| Luxury Hotels |
Morocco Hospitality Market Research FAQs
How big is the Morocco Hospitality Industry?
The Morocco Hospitality Industry size is expected to reach USD 0.83 billion in 2024 and grow at a CAGR of 5.89% to reach USD 1.10 billion by 2029.
What is the current Morocco Hospitality Industry size?
In 2024, the Morocco Hospitality Industry size is expected to reach USD 0.83 billion.
Who are the key players in Morocco Hospitality Industry?
Accor SA, Louvre Hotels Group, Wyndham Hotels and Resorts, Kenzi Hotel Group and Marriott International, Inc. are the major companies operating in the Morocco Hospitality Industry.
What years does this Morocco Hospitality Industry cover, and what was the market size in 2023?
In 2023, the Morocco Hospitality Industry size was estimated at USD 0.78 billion. The report covers the Morocco Hospitality Industry historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Morocco Hospitality Industry size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Morocco Hospitality Industry Report
Statistics for the 2024 Morocco Hospitality Industry market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Morocco Hospitality Industry analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
