Germany Hospitality Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | > 2.30 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Germany Hospitality Market Analysis
- The hospitality industry in Germany is dynamic and growing. In 2018, the industry witnessed an addition of more than 16,000 rooms and 200 hotels.
- With the increasing number of tourist arrivals, the hospitality industry is projected to grow further in the future. Travelers from abroad spent more than 39 million nights in the country during the first half of 2019, which was 3% more when compared to the same period in 2018, according to Germany's Federal Statistical Office.
- Domestic tourism is also increasing rapidly in the country. In the first half of 2019, the overall overnight stays by Germans within their home country rose by 4% to around 182 million, as compared to the same period in 2018.
- Germany has been recording an increasing number of leisure trips and business trips. The country is home to a number of companies, with more than 200 brands that are spread across Germany.
- Germany is also home to a large number of independent hotels with more than 20,000 hotels that perform independently and cover all the segments. The international brands have their footprints all over the leading tourist destinations, with a high number of rooms; however, domestic brands have their presence in the tier-II cities, with good market coverage.
Germany Hospitality Market Trends
This section covers the major market trends shaping the Germany Hospitality Market according to our research experts:
International Brands and their Chains are Occupying a Major Share of the Market
There used to be a huge difference between domestic and international brands in the past years. However, during 2018, the scenario changed. The international brand penetration increased by 15% and reached 131 while the domestic brand penetration was zero and remained at 89. The international chains added more rooms to their existing supply, which was observed to be 7%, whereas domestic chains managed to add 3% more. Mergers and acquisitions helped international brands to record such a growing number in 2018. The new hotel project construction pipeline is also more inclined toward international brand penetration. One of the leading international brands, IHG, announced its plans to add around 85 new IHG brand hotels in the country. If this plan is executed, it may double the brand’s supply in Germany.
Hotel Construction Project Pipeline is Expected to Address the Increasing Demand in the Leading Cities
Berlin has been recording a high number of tourist arrivals since the past few years, followed by Munich and Frankfurt. Berlin welcomed more than 133 million guests in 2018, while Munich welcomed around 8 million guests and Frankfurt welcomed around 7.6 million. In order to accommodate the growing number of visitors, the investors have focused on these cities. Thus, currently, there are more than 200 hotels in Berlin alone. The hotel construction project pipeline for 2018-2021 shows that around 3,000 rooms may be added to the existing supply in Berlin and to the other aforementioned leading cities as well.
Germany Hospitality Industry Overview
The German hospitality industry is dynamic. Unlike most EU countries, Germany has a high international brand presence and is not completely dominated by domestic brands. The independent brands or hotels are equally popular and cover most of the regions. The brand penetration rate is also growing, with the increasing number of domestic and international tourist activities in Germany.
Germany Hospitality Market Leaders
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Accor SA
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InterContinental Hotels Group
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Marriott International, Inc
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Deutsche Hospitality
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Maritim Hotelgesellschaft mbH
*Disclaimer: Major Players sorted in no particular order
Germany Hospitality Market Report - Table of Contents
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1. INTRODUCTION
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1.1 Study Deliverables
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1.2 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET INSIGHTS AND DYNAMICS
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4.1 Market Overview
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4.2 Market Dynamics
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4.2.1 Drivers
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4.2.2 Restraints
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4.2.3 Opportunities
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4.3 Impact of COVID-19 on the Hospitality Industry
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4.4 Insights into Revenue Flows from the Accommodation and Food and Beverage Sectors
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4.5 Leading Cities in Germany, with Respect to Number of Visitors
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4.6 Investments (Real Estate, FDI, and Others) in the Hospitality Industry
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4.7 Technological Innovations in the Hospitality Industry
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4.8 Insights into the Impact of Shared Living Spaces on the Hospitality Industry
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4.9 Insights into Other Economic Contributors to the Hospitality Industry
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4.10 Value Chain Analysis
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4.11 Porter's Five Forces Analysis
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5. MARKET SEGMENTATION
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5.1 Type
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5.1.1 Chain Hotels
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5.1.2 Independent Hotels
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5.2 Segment
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5.2.1 Service Apartments
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5.2.2 Budget and Economy Hotels
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5.2.3 Mid- and Upper Mid-scale Hotels
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5.2.4 Luxury Hotels
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6. COMPETITVE INTELLIGENCE
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6.1 Market Concentration
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6.2 Company profiles
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6.2.1 Accor SA
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6.2.2 Best Western International Inc.
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6.2.3 Marriott International Inc.
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6.2.4 InterContinental Hotel Group PLC
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6.2.5 Motel One
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6.2.6 Deutsche Hospitality
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6.2.7 B&B Hotels Group
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6.2.8 NH Hotel Group SA
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6.2.9 Maritim Hotelgesellschaft GmbH
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6.2.10 Radisson Hotel Group
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- *List Not Exhaustive
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6.3 Loyalty Programs Offered by Major Hotel Brands
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7. INVESTMENT ANALYSIS
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8. FUTURE OUTLOOK
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9. APPENDIX
Germany Hospitality Industry Segmentation
The report covers a complete background analysis of the hospitality industry in Germany, including an assessment of the industry associations, overall economy, emerging market trends (by segment), significant changes in the market dynamics, and market overview.
| Type | |
| Chain Hotels | |
| Independent Hotels |
| Segment | |
| Service Apartments | |
| Budget and Economy Hotels | |
| Mid- and Upper Mid-scale Hotels | |
| Luxury Hotels |
Germany Hospitality Market Research FAQs
What is the current Germany Hospitality Market size?
The Germany Hospitality Market is projected to register a CAGR of greater than 2.30% during the forecast period (2024-2029)
Who are the key players in Germany Hospitality Market?
Accor SA, InterContinental Hotels Group, Marriott International, Inc, Deutsche Hospitality and Maritim Hotelgesellschaft mbH are the major companies operating in the Germany Hospitality Market.
What years does this Germany Hospitality Market cover?
The report covers the Germany Hospitality Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Germany Hospitality Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Hospitality in Germany Industry Report
Statistics for the 2024 Hospitality in Germany market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hospitality in Germany analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Hospitality Market in Germany Report Snapshots
