Market Trends of Hong Kong Payments Industry
Card Payments to Hold Significant Share in Online Payment Sector
- In the Hong Kong payments market, card-based payments include debit cards, credit cards, and bank-financed prepaid cards. The use of debit and credit cards for point-of-sale transactions has grown in popularity throughout the past few years. The expansion of POS infrastructure and other government efforts, such as the cap on interchange fees, are the main drivers of the rise in card payments in the country at the point of sale.
- According to a report by the Hong Kong Monetary Authority in 2022, trends are more prone to change because the volume and dollar amount of credit card transactions are affected by seasonal variables and the overall state of the economy. By mid-year 2022, there had been 242.79 million credit card transactions overall, an increase of 4.4% from last year and 11.5% from the prior quarter. In the second quarter of 2022, the total debit card transaction value of retail sales and bill payments in Hong Kong amounted to around HKD 66 billion (USD 8.46 billion).
- A culture of using credit cards to pay for domestic expenses and everyday transportation and a desire for benefits tied to credit card use, including cashback and air mile programs, are a few factors contributing to this. A high 95.3% of people have bank accounts. Domestic banks provide multi-currency cards that allow payments in various currencies to capitalize on the local desire for cross-border spending with China.
- Further, payment cards remain one of the preferred methods used as payment instruments in Hong Kong for physical transactions. The sustained growth in the use of payment cards over recent years is expected to grow during the forecast period. The growth is further supported by favorable policies, such as the Payment Cards Framework, which introduces measures that will enable merchants to manage their payment card acceptance costs better and address other frictions in the payment card ecosystem to foster increased usage and acceptance of payment cards.
Understand The Key Trends Shaping This Market
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Retail Sector Expected to Witness Significant Growth
- The payment market is evolving in response to customer behavior. The cashless economy, mobile banking, fast payments, digital commerce, and the expanding influence of regulatory agencies are a few trends influencing the payment market.
- Because of rising smartphone use and consumers' willingness to make international purchases, Hong Kong's e-commerce sector has grown rapidly in recent years. Businesses new to the region can benefit from the developing physical infrastructure and regulatory framework to promote e-commerce in this dynamic industry.
- Moreover, the increasing government initiatives, primarily to promote the digital economy and curb cash usage, have resulted in increased transactions through e-wallets and point-of-sale systems. For instance, in November 2022, as the Hong Kong Special Administrative Region Government's representative, the Hong Kong Monetary Authority announced the annual interest rate for the first interest payment due under the Government Green Bond Programme for a series of retail green bonds.
- In December 2022, the Bank of China (Hong Kong), the city's note-issuing bank, is taking the initiative in encouraging the usage of digital yuan (e-CNY), giving e-laisse incentives to consumers who register to use it. BOCHK is distributing red packet rewards worth 100 e-CNY, which can be used to purchase goods at 14 physical stores of grocery chain U Select around the city, to encourage people to test the digital currency.
- In August 2022, the Central Bank Digital Currency (CBDC) track was added to the Global Fast Track 2022 by Invest Hong Kong and the Hong Kong Monetary Authority (HKMA), offering an excellent opportunity for local and global enterprises to collaborate with the central banking institution to accelerate the growth and acceptance of fintech in Asia and beyond. The CBDC track encourages banks, fintech companies, and technology companies to contribute innovative solutions in eight focus areas, including programmable money, retail CBDC (rCBDC) adoption, wholesale CBDC (wCBDC) adoption, interoperability, privacy, cybersecurity, foreign exchange and liquidity management, and offline payments.
- According to the Census and Statistics Department of Hong Kong, In January 2022, the online retail value in Hong Kong was estimated to be HKD 3.06 billion (USD 0.39 billion). That month, e-commerce accounted for around nine percent of retail sales. Also, the rise in digital payments in the region pushes retail firms to adapt to the changes. By offering better payment options, retail companies may be able to increase sales and expand their presence.
