Home Shopping Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Global Home Retail Market Research Report is Segmented by Type (Teleshopping, E-commerce and Mobile Shopping, and Other Types) and Geography (North America, Asia-Pacific, Europe, South America, and Middle-East and Africa). The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

Home Shopping Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Home Shopping Market Size

Home Shopping Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 6.35 Billion
Market Size (2030) USD 13.71 Billion
CAGR (2025 - 2030) 16.66 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific
Market Concentration Low

Major Players

Home Shopping Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Home Shopping Market with other markets in Consumer Goods and Services Industry

Apparel, Footwear & Accessories

Luxury Goods & Services

Recreational Goods

Baby Care

Beauty and Personal Care

Consumer Services

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before: 28th Feb 2025

Home Shopping Market Analysis

The Home Shopping Market size is estimated at USD 6.35 billion in 2025, and is expected to reach USD 13.71 billion by 2030, at a CAGR of 16.66% during the forecast period (2025-2030).

  • Home shopping channels consist of television-based shopping, e-commerce, and telephonic shopping. The market for home shopping has benefited from improved internet access and rising smartphone penetration.
  • Retailers are growing their e-commerce businesses due to more robust networks, better internet connections, and increased online users. E-commerce companies are embracing newer, more viable payment methods more frequently, including Paypal, Apple Pay, and other financing solutions that enable frictionless shopping. In addition, major players are adopting the subscription model to keep customers for the long term.
  • Over the long term, rapid digitalization and high adoption of online shopping through e-commerce sites, such as Amazon.com Inc. and Walmart Inc., are expected to be the key factors driving the market. Moreover, technological advancements, improved logistics, and safe payment systems, coupled with increasing internet and mobile access and consumer demand for convenience, have boosted the purchase of household goods.
  • Another reason driving growth is the shift in consumer preference toward online shopping, which has many advantages, including more convenience and better prices. Also, increasing disposable incomes, shifting customer preferences, and widespread availability of online shopping platforms boost the home shopping market.
  • The global market has seen significant advances in e-commerce since the COVID-19 pandemic started, as consumers found it a safer and more time-efficient shopping choice. The pandemic forced companies and countries, in general, to develop online shopping platforms as a way to maintain their businesses.

Home Shopping Industry Overview

The home shopping market is highly competitive, with a strong presence of regional and global players. Efficient delivery, brand preferences, and consumer awareness drive market demand. Some of the major players in the market globally include Alibaba Group, Amazon.com, JD.com Inc., eBay Inc., and Walmart Inc., among others. Established players that have invested heavily in marketing and expansion in the market studied have gained traction over the years. In the study period, market players were also involved in mergers and acquisitions and partnerships focused on expanding their presence in the market. Potential players are partnering with retailers, branded sports distributors, manufacturers, and online payment providers to achieve deeper market penetration. 

For instance, in September 2021, Walmart Inc. announced a significant partnership with Litecoin. The large eCommerce company Walmart Inc wants to enable smooth cryptocurrency payments for its millions of customers worldwide.

Home Shopping Market Leaders

  1. Amazon.com, Inc

  2. eBay Inc.

  3. Walmart Inc.

  4. Alibaba Group Holding Limited

  5. JD.com Inc

  6. *Disclaimer: Major Players sorted in no particular order
Home Shopping Market  Concentration
Need More Details on Market Players and Competiters?
Download PDF

Home Shopping Market News

  • January 2023: Walmart and Salesforce are partnered to provide local fulfillment and delivery options for retailers. Retailers will be able to sell their products on Walmart.com through Salesforce's e-commerce platform, providing them access to Walmart's large customer base. The partnership between Walmart and Salesforce will focus on the online marketplace.
  • August 2022: Peloton has struck a partnership with Amazon in a bid to broaden its customer base and sell more products in the United States. Peloton signed an agreement with Amazon to sell fitness equipment and apparel on Amazon.
  • November 2021: TMall launched a green strategy at its Double 11 Shopping Festival and Singles' Day, which included encouraging the purchase of energy-saving and low-impact appliances, such as refrigerators, air conditioners, and washing machines, as well as the purchase of things that contribute to an eco-friendly lifestyle, by distributing "green vouchers" to consumers.

Home Shopping Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Teleshopping
    • 5.1.2 E-commerce and Mobile Shopping
    • 5.1.3 Other Types
  • 5.2 Geography
    • 5.2.1 North America
    • 5.2.1.1 United States
    • 5.2.1.2 Canada
    • 5.2.1.3 Mexico
    • 5.2.1.4 Rest of North America
    • 5.2.2 Europe
    • 5.2.2.1 United Kingdom
    • 5.2.2.2 Germany
    • 5.2.2.3 France
    • 5.2.2.4 Russia
    • 5.2.2.5 Italy
    • 5.2.2.6 Spain
    • 5.2.2.7 Rest of Europe
    • 5.2.3 Asia-Pacific
    • 5.2.3.1 India
    • 5.2.3.2 China
    • 5.2.3.3 Japan
    • 5.2.3.4 Australia
    • 5.2.3.5 Rest of Asia-Pacific
    • 5.2.4 South America
    • 5.2.4.1 Brazil
    • 5.2.4.2 Argentina
    • 5.2.4.3 Rest of South America
    • 5.2.5 Middle-East and Africa
    • 5.2.5.1 South Africa
    • 5.2.5.2 Saudi Arabia
    • 5.2.5.3 Rest of Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Amazon.com Inc.
    • 6.3.2 VGL Group of Companies
    • 6.3.3 JD.com Inc
    • 6.3.4 Ebay Inc.
    • 6.3.5 Sears Brand LLC
    • 6.3.6 Walmart Inc
    • 6.3.7 Alibaba Group
    • 6.3.8 Naaptol Company
    • 6.3.9 Majid Al Futtaim (Carrefour)
    • 6.3.10 Ubuy
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Home Shopping Industry Segmentation

Home shopping is the electronic retailing and home shopping channels industry, including billion-dollar television-based and e-commerce companies, traditional mail orders, and brick-and-mortar retailers. 

The home shopping market is segmented by type and geography. Based on type, the market is segmented into teleshopping, e-commerce and mobile shopping, and other types. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East and Africa. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type Teleshopping
E-commerce and Mobile Shopping
Other Types
Geography North America United States
Canada
Mexico
Rest of North America
Europe United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific India
China
Japan
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle-East and Africa South Africa
Saudi Arabia
Rest of Middle-East and Africa
Need A Different Region or Segment?
Customize Now

Home Shopping Market Research FAQs

How big is the Home Shopping Market?

The Home Shopping Market size is expected to reach USD 6.35 billion in 2025 and grow at a CAGR of 16.66% to reach USD 13.71 billion by 2030.

What is the current Home Shopping Market size?

In 2025, the Home Shopping Market size is expected to reach USD 6.35 billion.

Who are the key players in Home Shopping Market?

Amazon.com, Inc, eBay Inc., Walmart Inc., Alibaba Group Holding Limited and JD.com Inc are the major companies operating in the Home Shopping Market.

Which is the fastest growing region in Home Shopping Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Home Shopping Market?

In 2025, the Asia-Pacific accounts for the largest market share in Home Shopping Market.

What years does this Home Shopping Market cover, and what was the market size in 2024?

In 2024, the Home Shopping Market size was estimated at USD 5.29 billion. The report covers the Home Shopping Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Home Shopping Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Household Shopping Industry Report

The global home retail market research report provides an in-depth industry analysis, focusing on the market size, market share, and market growth within various geographical regions, including North America, Asia-Pacific, Europe, South America, and the Middle-East and Africa. The report highlights key market trends and offers a comprehensive market forecast, providing valuable industry information and insights into the market outlook.

The report also includes a detailed industry overview, examining the market segmentation by type, such as teleshopping, e-commerce, and mobile shopping, among other types. This market analysis helps identify the market leaders and provides an industry outlook on the future market value and market predictions.

Additionally, the report offers a thorough market review, featuring industry reports and industry research that include market data and market statistics. The analysis covers the industry size and industry sales, providing a clear picture of the industry's performance and growth rate.

The report is a valuable resource for research companies and provides an example of a comprehensive industry report. A sample of this industry analysis is available as a free report PDF download, offering a detailed report example for further reference.

Overall, the report serves as an essential tool for understanding the current state and future prospects of the global home retail market, with a focus on market segmentation, market value, and market trends.