Home Care Packaging Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 35.37 Billion |
| Market Size (2029) | USD 46.05 Billion |
| CAGR (2024 - 2029) | 5.42 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Asia Pacific |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Home Care Packaging Market Analysis
The Home Care Packaging Market size is estimated at USD 35.37 billion in 2024, and is expected to reach USD 46.05 billion by 2029, growing at a CAGR of 5.42% during the forecast period (2024-2029).
The home care packaging market comprises products designed for cleaning and hygiene purposes. Packaging is vital, as safety, functionality, and ease of use are key factors. The need for home care products is increasing globally due to rapid urbanization, rising living standards, and growing awareness about overall health and well-being.
- The market is growing due to the rising adoption of compact packages that are affordable and easy to use and store. There is a significant shift in consumer preferences toward flexible packaging, and the focus is increasingly on consumer-oriented packaging production, boosting the market's growth.
- Packaging trends, such as low cost and ease of use and storage, have stayed the major consumer trends in the market. Small pack sizes, offering affordability to the entire consumer base, emerged as more favorable alternatives among the brand owners to gain a competitive edge in the market.
- The market for homecare packaging solutions is expanding rapidly due to improved awareness of health and hygiene, further accelerated by the global pandemic. Consumers prioritize their well-being and safety, so the need for innovative and efficient homecare packaging solutions is growing.
- Increasing health awareness, improving living standards, and raising the per capita income, especially in emerging countries such as India. For instance, India’s per capita net national income (at current prices) for 2022-23 stands at INR 172,000, according to the National Statistical Office (NSO). This marks an almost 100% increase from the per capita income in 2014-15. Such factors drive the growth of the home care industry.
- Moreover, home care brands focus on winning over consumers by demonstrating their strengths, such as using naturally derived formulas that do not compromise efficacy while keeping on-pack sustainability messages clear and easy to understand.
- Fluctuation in raw material prices has challenged the packaging manufacturers regarding costs and supply. The plastic packaging industry has been witnessing a surge in the prices of all plastic materials, which has been attributed to several factors. Cost inflation was significant and broad-based, affecting raw materials, labor, distribution, and energy.
Home Care Packaging Market Trends
Flexibility, Strength, and Durability of Plastic Make it Ideal for Packaging
- The broad usage of plastic through all main packaging types creates a plastic market. The material's flexibility, strength, and durability make it suitable for packaging many liquids, cream, and powder products in the industry. Compared to other materials available in the market, plastic remains highly flexible and can be molded into any shape. Growth in demand from the retail sector, increasing dual-income households, and rising demand for PET bottles are the major drivers for plastic products.
- Apart from its favorable properties, innovations like tamper-evidence caps and closures are gaining popularity, leading to a crucial value add for the brand owners. This has driven the use of plastics across a variety of products. According to the US Census Bureau, the revenue of personal and laundry services in Washington was USD 2,933.82 million and is expected to reach USD 2,990.89 million in 2024. An increase in laundry services is expected to leverage the homecare market.
- Moreover, there is a gradual shift in customer preference toward adopting flexible plastic packaging over its rigid counterpart because of convenience and sustainability issues. Flexible plastic packaging materials are 80% lighter in weight than their equivalent rigid plastic materials and are cheaper.
- Manufacturers are developing packaging that contains less virgin material and higher levels of post-consumer recycling (PCR) or post-industrial recycling (PIR). Although significant emphasis has been placed on consumer recycling practices, many vendors have found success by collecting and regrinding waste material throughout manufacturing. Moreover, companies are exploring bioplastics and bio-derived plastic resins to improve their carbon footprint.
- Advancements in packaging technology are playing a crucial role in shaping the future of homecare packaging. Continual innovations are improving the performance of packaging solutions, resulting in better protection, convenience, and sustainability of home care products. These enhancements are making homecare packaging desirable for various products and applications.
Asia-Pacific is Leading in Demand in the Homecare Packaging Market
- Asia-Pacific is forecast to lead the market due to the increasing population, new demand for home care products, and changing lifestyles. Growth in this region is expected mainly in the developing markets, such as India and China, due to high retail sales growth. Higher sales growth percentage of consumer goods and rising consumer expenditures are the key factors boosting the market.
- Toilet cleaners primarily cater to the urban and semi-urban markets in India. Government initiatives like Swach Bharath' are significant enablers for the toilet cleaners market. Home care brands operating in the region are focused on introducing new products as part of their business expansion. For instance, in March 2023, Reliance Retail's FMCG announced the launch of a home products range that includes toiletries and floor cleaners.
- The Asia-Pacific homecare packaging market is experiencing increasing levels of competition. Established packaging companies and new players are investing in research and development to bring innovative, sustainable, and cost-effective packaging solutions to the market. This competitive landscape is driving technological advancements and cost reductions within the industry.
- Additionally, urbanization-related economic growth has increased the need for home care services. The rising relationship of consumers in emerging economies toward hygiene and the environment and an improvement in living conditions allow them to spend more on upscale services, which further increases the need for home care products.
- The impact of the COVID-19 pandemic on the home care packaging industry was mixed with the pattern initially playing out in countries such as China and South Korea, which were the first to confront the pandemic. Demand also rose sharply for packaging for groceries, healthcare products, and e-commerce transportation while the demand from the industrial, luxury, and some B2B-transport packaging markets reduced.
Home Care Packaging Industry Overview
The home care packaging market is moderately fragmented and has several major players. In terms of market share, few of the major players currently dominate, and the market is semi-consolidated. These major players with a prominent share of the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and profitability.
- February 2024: Constantia Flexibles, a company that offers home care products, signed a contract to acquire approximately 57% of the shares of the packaging producer Aluflexpack. This acquisition is a sizable step in Constantia Flexibles’ foil packaging presence across market segments. The acquisition gives access to an extended geographical footprint in Turkey and Poland and expands to Southeast European countries.
- October 2023: Silgan Dispensing, a global company in the design, development, and distribution of highly engineered pumps and sprayers in the fragrance, personal care, healthcare, and home and garden markets, announced the launch of Replay, an all-plastic refill system using the company’s patented LifeCycle Technology.
Home Care Packaging Market Leaders
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Amcor PLC
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Sonoco Products Company
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Ball Corporation
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RPC Group
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Winpak Ltd
*Disclaimer: Major Players sorted in no particular order
Home Care Packaging Market News
- April 2024: ROBAM, one of the leaders of premium kitchen appliances, launched its new sterilizing dishwasher, the first of its kind under the new industry standards. This innovative appliance marks a substantial shift in the global dishwasher sector, where Chinese brands are outpacing their Western counterparts in technological advancements.
- July 2023: Berry Global created a range of reusable bottles made entirely from post-consumer recycled (PCR) plastic for The Bio-D Company, the leading ethical cleaning company in the United Kingdom. The range includes 750ml, 1-liter, and 5-liter sizes for several Bio-D’s liquid products, including Laundry Liquid, Fabric Conditioner, Dishwasher Rinse Aid, Washing Up Liquid, and Home and garden Cleaner.
Home Care Packaging Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers/Consumers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Product Innovation, Differentiation, and Branding
5.1.2 Rising Per Capita Income Positively Impacting Purchase Power
5.2 Market Restraints
5.2.1 Fluctuations in Raw Material Prices
6. MARKET SEGMENTATION
6.1 By Material
6.1.1 Plastic
6.1.2 Paper
6.1.3 Metal
6.1.4 Glass
6.2 By Type
6.2.1 Bottles and Containers
6.2.2 Metal Cans
6.2.3 Cartons and Corrugated Box
6.2.4 Pouches and Bags
6.2.5 Other Types
6.3 By Products
6.3.1 Dishwashing
6.3.2 Insecticides
6.3.3 Laundry Care
6.3.4 Toiletries
6.3.5 Polishes
6.3.6 Air Care
6.3.7 Other Products
6.4 By Geography*
6.4.1 North America
6.4.2 Europe
6.4.3 Asia-Pacific
6.4.4 Latin America
6.4.5 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Amcor PLC
7.1.2 Ball Corporation
7.1.3 RPC Group
7.1.4 Winpak Ltd
7.1.5 Aptar Group Inc.
7.1.6 Sonoco Products Company
7.1.7 Silgan Holdings
7.1.8 Constantia Flexibles Group GmbH
7.1.9 DS Smith PLC
7.1.10 Can-Pack SA
7.1.11 ProAmpac LLC
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OF THE MARKET
Home Care Packaging Industry Segmentation
Packaging of the products that are used regularly in household chores/activities is called home care packaging. The home care packaging market tracks the service revenue accrued by the packaging industry of home care/ household care products using various materials, types, and products mentioned in the scope. The revenue from the packaging of non-consumables, like cleaning tools, is not considered part of the scope. B2b/heavy-duty/bulk products are also not part of the scope.
The home care packaging market is Segmented by material (plastic, paper, metal, glass), type (bottles and containers, metal cans, cartons and corrugated boards, pouches and bags, and other types), product (dishwashing, insecticides, laundry care, toiletries, polishes, air care, and other products), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Material | |
| Plastic | |
| Paper | |
| Metal | |
| Glass |
| By Type | |
| Bottles and Containers | |
| Metal Cans | |
| Cartons and Corrugated Box | |
| Pouches and Bags | |
| Other Types |
| By Products | |
| Dishwashing | |
| Insecticides | |
| Laundry Care | |
| Toiletries | |
| Polishes | |
| Air Care | |
| Other Products |
| By Geography* | |
| North America | |
| Europe | |
| Asia-Pacific | |
| Latin America | |
| Middle East and Africa |
Home Care Packaging Market Research FAQs
How big is the Home Care Packaging Market?
The Home Care Packaging Market size is expected to reach USD 35.37 billion in 2024 and grow at a CAGR of 5.42% to reach USD 46.05 billion by 2029.
What is the current Home Care Packaging Market size?
In 2024, the Home Care Packaging Market size is expected to reach USD 35.37 billion.
Who are the key players in Home Care Packaging Market?
Amcor PLC, Sonoco Products Company, Ball Corporation, RPC Group and Winpak Ltd are the major companies operating in the Home Care Packaging Market.
Which is the fastest growing region in Home Care Packaging Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Home Care Packaging Market?
In 2024, the Asia Pacific accounts for the largest market share in Home Care Packaging Market.
What years does this Home Care Packaging Market cover, and what was the market size in 2023?
In 2023, the Home Care Packaging Market size was estimated at USD 33.45 billion. The report covers the Home Care Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Home Care Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Home Care Packaging Industry Report
Statistics for the 2023 Homecare Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Homecare Packaging analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
