Home Care News

Related Home Care Industry News

• May 2023: Spectrum Brands' subsidiary Hotshot launched its new upgraded aerosol scents, which enhance household pest and insect treatment. Hot Shot Ant, Roach & Spider Killer Aerosols have been reformulated to mask the unmistakable bug spray smell.
• February 2023: Godrej Consumer Products Ltd (GCPL) launched two homegrown products: a low-cost liquid mosquito repellent device and a no-gas instant mosquito–kill spray. The launch was intended to provide low-cost liquid vaporizers and instant kill spray solutions.
• May 2023: Enesis Group’s Soffell brand, which offers a range of insect repellent lotions, expanded its presence by launching its products in the Philippines. The company organized the “PROTEKTODO DAY,” a launch event held at the Glorietta Palm Drive Activity Center, which was attended by several social media influencers, including TV and film personalities.

• September 2022: Lenor, a brand of Procter & Gamble, launched three new "outdoorable" fabric conditioners. The company claims that it has innovative Solar Dry technology and is investing in innovation to expand the appeal of "outdoorable" to new shoppers.
• August 2021: Unilever started selling new Comfort's Ultimate Care fabric conditioners, which the company says will make clothes last longer and have a smaller impact on the environment.

• November 2022: Newbell Brands subsidiary company Yankee Candle launched its new air freshener candle collection in the United States. Some products included in the collection are Snow Globe Wonderland, Snowflake Kisses, Spun Sugar Flurries, Winter Night Star, and others.
• April 2022: S.C. Johnson launched its new air freshener product through its product line Glade. The new fragrance offered by the company is offered in Coastal Sunshine Citrus flavor. The company claims the product lasts up to 100 days. These products are designed with smart light technology and air freshener oils which are offered along with refills.
• February 2022: P&G's Febreze brand launched its first-ever Scent of the Year. Ember is a fiery new fragrance that features notes of mandarin, amber, and lava, with experts at the Febreze Fragrance Group designing the Scent of the Year to reflect how consumers today are feeling and the scents they are craving in their home.

• December 2021: Unilever launched a new plant-based hand dishwashing product under its Lux brand. The product is prepared using plant-derived ingredients and has no fossil-derived chemicals.
• September 2021: Hindustan Unilever Ltd announced that its famous detergent brand Surf Excel has transitioned to recyclable bottles made from 50% post-consumer recycled plastic while using 100% biodegradable actives in its formulations.
• July 2021: Hindustan Unilever launched an in-store vending machine, Smart Fill, for its home care products. The vending machine was installed at Reliance Smart Acme Mall in Mumbai as a pilot project.

• June 2024: Adidas and New Zealand Rugby have introduced a new kit as a part of their 25-year partnership in rugby. The newly designed jersey features a classic black base with distinctive silver accents, to signify the 25th anniversary. This design includes a prominent fern emblem, the Adidas logo, and the renowned three stripes that extend down both shoulders, marking their debut in this configuration.
• May 2024: Fanatics and Warner Bros in partnership with England Rugby launched a limited-edition Looney Tunes merchandise collection, as part of Warner Bros. Discovery’s newly launched Team Looney Tunes initiative. As per the brand's claim, the new range features Looney Tunes characters such as Bugs Bunny and Tasmanian Devil features T-Shirts and hoodies in a range of colors and styles to suit fans of all ages.
• April 2024: Samurai, a sports apparel company launched its new innovative product, the Artemis Rugby Shirt. As per the brand's claim, the new shirt is Made from 100% recycled IKOMA fabric and combines eco-consciousness with high-performance functionality.

• July 2024: Kering SA, through its brand, Gucci, launched a new interlocking watch collection run by automatic and quartz movements. As per the brand's claim, the latest collection has three chronograph models in black (Ref. ‎796785 I18B0 9065), blue (Ref. ‎796849 I18B0 8605), and green (Ref. 796851 I18B0 8512).
• April 2024: Hermès International SA expanded its portfolio with the launch of 'The Cut,’ a sports watch for women. The company claims the new watch comes in steel or two-tone steel and rose, with or without diamonds, and a bracelet or rubber strap.
• March 2024: Rolex SA launched a new watch called Day-Date 40 in Everose Gold for the 2024 Academy Awards. It is a soft-launched special edition for the 2024 Academy Awards with what the brand describes as an ombré slate dial in 18-k Everose.
• February 2024: LVMH's brand, Louis Vuitton has launched a special capsule collection named "LV Mirage", specifically designed for the Middle East region. The new LV Mirage capsule collection centers on time-honored occasions and togetherness and includes luxury ready-to-wear, leather goods, accessories, shoes, and more.

• October 2024: Novibet, in collaboration with OBBSworks, introduced its iGaming casino games on the Novibet platform, extending its reach across North America, including Mexico.
• July 2024: Novibet Partnered with 7777gaming company to feature its casino games across Mexico, Canada, Brazil, Chile, Ecuador, and Ireland. iLottery, Jackpot, and other casinos were among the major types of casinos available in the market.
• April 2024: In a collaboration with its long-time operator partner bet365, Playtech unveiled a bespoke live game show named Super Mega Ultra. This new live game show is accessible to bet365 players in various regions, such as the UK, Mexico, and Ontario. The game boasts an innovative three-tier base system across two wheels, presenting three payout levels: Super, Mega, and Ultra. Each round is designed with maximum multipliers: ×300 for Super, ×500 for Mega, and an impressive ×2500 for Ultra.

• September 2024: In Kuwait, Unilever Arabia and Al-Bahar established a joint venture called Al-Bahar United. This collaboration seeks to combine Al-Bahar's local market insights with Unilever's global expertise, aiming to strengthen their regional presence.
• August 2024: Unilever teamed up with A.P. Moller - Maersk in Saudi Arabia to bolster its supply chain and logistics. Their joint effort is centered on enhancing operational efficiency and sustainability in distributing Unilever products across the region.
• July 2024: Henkel, a global frontrunner in industrial and consumer products, inaugurated a state-of-the-art beauty care production facility in Riyadh. This facility, producing a diverse array of products under the renowned Pert brand, including shampoos, conditioners, and specialized hair styling items, caters to the surging demand for premium personal care products in the Middle East.

• July 2024: Boody, an Australian underwear manufacturer, has launched a new shapewear product line. The Shaper Range offers improved support while maintaining comfort and breathability. Each item is engineered to accommodate body movement, incorporating a soft, wide waistband for a supportive and flattering fit.
• June 2024: The London Contour Experts Group (LCE), in partnership with the trade fair Performance Days, has launched the 'Bodywear Collective'. This new segment at Performance Days showcases trends in underwear, swimwear, dancewear, shapewear, and sportswear, including products such as sports bras and leggings.
• February 2024: Spanx, the renowned shapewear brand, debuted its inaugural brand campaign in London. The campaign, emphasizing the uniqueness of personal style, is prominently showcased at various tube stations across London, including high-traffic spots like Oxford Circus and Tottenham Court Road.
• November 2023: Knix, an intimate apparel company, introduced a new Leakproof technology in its shapewear product line. The Leakproof Shapewear has an absorption capacity of 0.8 to 3 teaspoons of liquid, equivalent to one to three standard tampons or one to two pantyliners. This product innovation is available in two variants: the Leakproof High Rise Shaper Short and the Leakproof High Rise Shaper Brief. Knix offers these products in a size range from XS to XXXXL.

• July 2024: Versace unveiled its Fall-Winter collection, showcasing an array of clothing, luxurious watches, jewelry, and more.
• February 2024: Prada Beauty debuted its Skin and Color range at Dubai Duty-Free, featuring products like the Prada Balm and two variants of their Weightless Lipcolor.
• January 2024: Kelvin Haus introduced its inaugural sustainable brand to the Dubai market, debuting with "The Street Tee – Dubai Edition."