Market Size of Home Care Industry
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR (2024 - 2029) | 4.67 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Home Care Market Analysis
The Home Care Market is expected to register a CAGR of 4.67% during the forecast period.
As consumers have become more conscious about personal and home hygiene after the COVID-19 outbreak, the demand for laundry care, surface care, and toilet care-related products in both personal and commercial product markets is witnessing escalated growth. In the recent past, online consumer spending increased significantly, which boosted the online sales of household cleaners. Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and the Reckitt Benckiser Group are the leading players offering home care products globally.
With connected platforms, consumers are more informed and concerned about personal and environmental health. The major players are creating packaging with 100% biodegradable materials to reduce environmental harm. For instance, in June 2021, Unilever PLC made the world's first paper-based laundry detergent bottle without additional plastic layers. Such innovations are driving the home care market for sustainable development of the environment and cleaner homes. The market players are launching their products on online apps to promote them. Also, they are advertising the products in different and unique ways by featuring celebrities in their ads, which drives market growth.
Developing innovative yet cost-effective, powerful, and efficient new home care products is vital in household applications to keep abreast of the constantly developing cleaning and other home care products. In addition, compliance with the demanding industry standards and regulations depends largely on high-performance products that meet these specific requirements, eventually creating substantial demand for multi-functional home care products.
Home Care Industry Segmentation
Home care products are used to maintain the interior of a home or any commercial building. The home care market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into air care, dishwashing, bleach, insecticides, laundry care, surface care, toilet care, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Product Type | |
| Air Care | |
| Dishwashing | |
| Bleach | |
| Insecticides | |
| Laundry Care | |
| Surface Care | |
| Toilet Care | |
| Other Product Types |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Home Care Market Size Summary
The home care market is experiencing significant growth, driven by increased consumer awareness of personal and home hygiene, particularly following the COVID-19 pandemic. This heightened awareness has led to a surge in demand for products related to laundry care, surface care, and toilet care in both personal and commercial sectors. The shift towards online shopping has further boosted sales, with major players like Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and Reckitt Benckiser Group leading the market. These companies are innovating with sustainable packaging solutions, such as Unilever's paper-based laundry detergent bottle, to align with consumer preferences for environmentally friendly products. The market is characterized by a focus on developing cost-effective, high-performance products that meet stringent industry standards, thereby driving the demand for multifunctional home care solutions.
The market landscape is highly fragmented, with key players leveraging online distribution channels and innovative marketing strategies to expand their reach. The adoption of healthier lifestyles and increased hygiene concerns are particularly prominent in North America, where factors like the growth of the real estate sector and rising household expenditures contribute to home care sales. In regions like Asia-Pacific, companies are capitalizing on emerging markets such as China and India to enhance their revenue streams. The introduction of products with unique functionalities, ingredients, and packaging, along with a focus on eco-friendly and cruelty-free options, is expected to further propel market growth. As consumer awareness and demand for high-quality home care products continue to rise, the industry is poised for sustained expansion.
Home Care Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Air Care
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2.1.2 Dishwashing
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2.1.3 Bleach
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2.1.4 Insecticides
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2.1.5 Laundry Care
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2.1.6 Surface Care
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2.1.7 Toilet Care
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2.1.8 Other Product Types
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 By Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 Germany
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2.3.2.3 France
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2.3.2.4 Italy
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2.3.2.5 Spain
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 India
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2.3.3.2 China
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2.3.3.3 Japan
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 Saudi Arabia
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2.3.5.2 South Africa
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2.3.5.3 Rest of Middle East and Africa
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Home Care Market Size FAQs
What is the current Home Care Market size?
The Home Care Market is projected to register a CAGR of 4.67% during the forecast period (2024-2029)
Who are the key players in Home Care Market?
Henkel AG & Co. KGaA, Unilever PLC, Procter & Gamble Company, Reckitt Benckiser Group PLC and Church & Dwight Co., Inc. are the major companies operating in the Home Care Market.
