Market Trends of Hibiscus Extract Industry
Increasing Demand for Powdered Hibiscus Extract Driving the Market
The market for hibiscus extracts is registering a steady rise, driven by a growing consumer appetite for healthy, natural ingredients. This trend is particularly evident in the food and beverage industry, where consumers increasingly favor nutritious options. Hibiscus tea is popular worldwide. The powder is used to make herbal teas and blends, offering a tart, cranberry-like flavor and a rich red color. It is often combined with other herbs, spices, and fruit flavors.
Moreover, hibiscus powder is also used in face masks, scrubs, and cleansers for its exfoliating properties. It is believed to help with skin hydration, improving skin tone, and reducing signs of aging due to its high content of alpha-hydroxy acids. In hair care, hibiscus powder is used in shampoos, conditioners, and hair masks. It is known to promote hair growth, reduce hair fall, and add shine to the hair. As the consumption of these personal care products is increasing, the demand for hibiscus powder is also growing.
With a rising preference for straightforward, natural ingredients, hibiscus powder aligns well with the clean-label movement, which reduces the use of synthetic additives. Also, the demand for clean-label and organic ingredients is on the rise, owing to consumer awareness. Consequently, its utilization in beverages and nutraceutical supplements, targeting heart health, cognitive well-being, and immunity, is on the upsurge. According to the Council for Responsible Nutrition’s data from 2023, 74% of adults in the United States consume different types of supplements. Given these dynamics, the demand for hibiscus powder is poised for a medium-term surge, buoyed by its expanding roles in the food and nutraceutical industries.
Europe Holds the Largest Market Share
The European hibiscus extracts market is witnessing a surge in demand, propelled by a growing preference among consumers for natural health products. The continent's aging population, combined with an increased emphasis on health and wellness, is a key driver of this trend. Also, consumers are using more anti-aging products, which boosts the demand for hibiscus extracts. Hibiscus, renowned for its anti-aging properties, is prized for its ability to enhance skin elasticity and serve as a natural source of alpha-hydroxy acids (AHAs), known for their skin-brightening and exfoliating benefits. Consequently, the utilization of hibiscus extracts in anti-aging creams is on the rise. According to the IfD Allensbach, in 2023, approximately 7.9 million women in the German-speaking market aged 14 and older reported using anti-aging cream in the past weeks.
Furthermore, the European market for health-focused pharmaceuticals is expanding, driving an increase in the utilization of hibiscus extracts in various tablets and health products. The consumption of hibiscus is claimed to reduce cholesterol and the risk of heart disease. The prevalence of these diseases is rising in the region, which is why manufacturers are including hibiscus extracts in different supplements and pharmaceutical products. According to the Scottish government’s data from 2022, 6% of men and 4% of women in the country had ischemic heart diseases. Veda Oils provides hibiscus extract that reduces stress and hypertension and enhances overall immunity. Such growing trends underscore the rising demand for hibiscus extracts in the European beauty and personal care and pharmaceutical markets.
