Hibiscus Extract Market Size (2024 - 2029)

Hibiscus Extract Market Analysis

The Hibiscus Extract Market size is estimated at USD 178.97 million in 2024, and is expected to reach USD 263.04 million by 2029, growing at a CAGR of 8.01% during the forecast period (2024-2029).

The demand for hibiscus powder has been increasing due to several factors that span health benefits, culinary uses, beauty and skincare applications, and growing trends in natural and organic products. Consumer demand for organic and natural food products is increasing. Also, the demand for clean-label and non-GMO ingredients is increasing, which is why the usage of hibiscus powder as flavor and color ingredients is rising. Hibiscus extract, recognized for its antioxidant and anti-inflammatory properties, is a crucial component in various healthy beverage products, including processed fruit juices and soft drinks. As the market for premium and organic beverages expands, the demand for hibiscus extracts within the food industry is also on the rise. According to the USDA Foreign Agriculture Services’ data from 2022, the consumption value of organic beverages in India was USD 92 million.

Moreover, hibiscus acts as a natural conditioner, making hair softer, smoother, and shinier. It helps in detangling hair and reducing frizz, which is why it is included in hair masks and leave-in conditioners. Consumers are increasingly looking for “clean” beauty products that are free from synthetic chemicals and harsh ingredients. Hibiscus, being a natural and plant-based ingredient, fits well into this trend. It is considered a safe and effective alternative to many synthetic ingredients. Owing to this, beauty and personal care manufacturers are adding hibiscus extracts to different hair care products like serums, oils, and conditioners. Market players like Veda Oils and Madura Herbals provide hibiscus powders and liquids for hair care and other personal care uses as well. Furthermore, other uses of hibiscus extracts include aroma therapy. The product is used in diffusers and fragrances to give a pleasant feeling. Thus, the demand for hibiscus extracts is expected to grow over the forecast period, owing to its increasing applications in different industries.

Hibiscus Extract Industry Segmentation

Hibiscus extract, sourced from the dried calyces of the Hibiscus sabdariffa flower, offers a robust nutritional profile. It is particularly rich in anthocyanins, which contribute to its distinctive red color and strong antioxidant properties. The global hibiscus extracts market is segmented by type, application, and geography. By form, the market is segmented into powder and liquid. By application, the market is segmented into food and beverages, pharmaceuticals, personal care, dietary supplements, and other applications. The market is segmented by geography into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The market sizes and forecasts have been done in value terms (USD) for all the abovementioned segments.